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WP static page SEO vs conventional site

by David
6 replies
  • SEO
    • |
I've got a client who had a static website and I sold him on the virtues of a WP blog. The problem is he wants a static home page extolling the virtues of his service over his competitors service.

I want to give him the best of both worlds but I'm not sure I can do that.

I *could* make the first post sticky or static, I know that BUT:

I've never tried it before and not sure what, if anything, that might do to the site's performance in the serps

is that going to dilute the value of the WP platform?


would doing that not make each successive post merely be a link to an interior page of a static conventional website?

Does anyone here have anecdotal evidence with a static first post and still performed well in the serps?
#conventional #page #seo #site #static
  • Profile picture of the author Mike Adams
    This is how you do it... (not an affiliate link admin) WP-SalesPage for WordPress
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  • Profile picture of the author David
    Thanks Don, I knew I could get wordpress to use a static page or a static post, what I didn't know was is that gonna make the blog "less of a blog".

    By that I mean the RSS feed aggregators and directories and places like that where you can list your blog often insist on your submitting a top level domain, with a blog the posts are similar to interior pages of a conventional website.

    so if I do do this, one post (or WP page) will always be at the root and everytime I post, that post will only be found from the archives (unless I use the thesis WP theme but that's another story)

    I was hoping for a definitive "no it's not gonna loose your page rank" or "don't do I cause I did and it fell from the sky in Google"

    I'm gonna do it and report back if it helped/ hurt/ or no change.

    thanks
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    David Bruce Jr of Frederick Web Promotions
    Lawyer Local SEO - |

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  • Profile picture of the author metafever
    Hey Bro . . . I have done with this great results with organic SEO and WP.

    Don't sticky a post, but make a "page" called "home" . . . then sticky that page as the . . "home".

    From there use post to drive constant content and find a way to route the search engine bot.

    Don't forget to use robots meta . . . then establish how you want to route the bot (either by category - tags - etc).

    You can also set up a page called "Blog" and use the plug-in "pagelinksto" and link to your post via http://www.YourDomain.com/page/1/

    For instance go check my blog - MetaFever ® | Make Money Online | Wordpress | Affiliate Marketing | Ideas to Make Money - Part 1 and you will see the most recent post at the top (imagine that you had a page called "blog" and you just hard linked to the above page).

    If you need a hand - you can PM me.
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    • Profile picture of the author dburk
      Hi David,

      Using a page with static content as your home page is generally a good idea for SEO. You can still make frequent posts and they will help your overall site with fresh and ever growing content.

      Fresh content will often give a page a short term ranking boost, but it is short term only. A page of static content will build up trust over time and tends to outrank fresh content pages most of the time. Static content gives you more stable rankings and that is what you want in the long run.
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      * Get Results - Outsource Your PPC Management |
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  • Profile picture of the author aseltz
    David,

    There are a couple great ways to get the best of both worlds for your WordPress based site.

    First, as others mentioned, is to create a page called home and another page called blog. Then, go into the settings section of the dashboard and click on reading. Change the front page display settings to static and select the home page as your front page and the blog page as your posts page (both will appear in the drop-down menus.)

    When you save the settings, you'll have a static front page and the blog page will function just like a regular blog listing your posts as you write them.

    A second approach is to pick a magazine style theme which provides several 'containers' to display content on the front page. You can setup one of those containers to have the content you want available all the time and let the rest display your latest posts.

    I used a magazine theme called Mimbo to create this site and can designate the content appearing in various sections based on the category assigned to the post.

    ShareYourIMStory.com

    It took a little while to setup, but wasn't very complicated - just time consuming.
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