The Simple Approach To SEO Google Wished You Knew
- SEO |
How so? It’s because where you rank in Google is still largely determined by the number of backlinks your site has (i.e. off-page SEO). Not just any backlinks however. They must be from the highest quality sites on the net and the only way these sites will talk about your business, is if it’s truly unique and worthy of attention. This all comes back to your product, brand and USP. What makes you different than your competitors?
Sure, you have your on-page SEO best practices as outlined by Google themselves here, but high quality backlinks still play the biggest part in determining your rank in the Google search results.
How do I know this? It helps to understand what made Google different from other search engines to begin with. Counting backlinks was what originally made Google’s search algorithm different from their competitors.
You could say it was their USP. It allowed Google to provide higher quality, more relevant search results. Counting and analyzing backlinks is at the heart of Google’s search algorithm and therefore is not likely to go anywhere anytime soon.
Also, let’s forget about search engines for a second. The traffic you can get directly from popular sites tweeting, sharing and linking back to you could very well be just as valuable if not more valuable than the Google traffic itself.
If you try using spammy, short-term SEO tactics to promote a sub-par product, you’ll soon find any high search rankings with Google to be fleeting. You’re not adding true value to the marketplace, and you’re not adding value to Google’s search results so why would you expect anything less?
Instead, is it not easier to focus your energies on creating real value? I understand in the past, technical SEO was a shortcut to profits. You didn’t have to create true value, you could just feed the search engine spiders what they wanted and all was well in the world. This is no longer the case if you desire a long term business.
It all comes down to understanding Google’s business. Google is in the business of providing the highest quality search results to it’s visitors. If you help them do their job by delivering a quality product or service that truly solves a problem in a unique way for a given market, they’ll reward you with great rankings in the search engines. Ok, it may not be a foregone conclusion, but it’s the best chances you have at winning the search engine game.
Cheers,
Steve Longoria
Who told me this? An ex Google web spam engineer.
What's your excuse?
Who told me this? An ex Google web spam engineer.
What's your excuse?