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SEO and meta data on images

by ingalls71
13 replies
  • SEO
    • |
Hi,

I have several questions that are all lead back to the same place - Google and ranking my website.

What makes a website rank "better" than another? Is it the SEO "keywords" used not only for 1 particular product, but for the actual landing page itself?
I've also read conflicting articles on whether or not it matters to Google if our images have meta data - keywords, highlighting the stars, what the images is (example: vessel sink mold), etc, etc to be found in google images.

For example: when someone googles sink molds. Obviously I want our website to be in the top 2 - as that is what we do.

Hope that was clear enough.

Thanks!
#data #images #meta #seo
  • Profile picture of the author johnben1444
    Google uses the number of quality backlinks a site has to rank it on their SERP.
    It's just like voting, the more quality links a site has than it's competitors the
    higher they are ranked.

    And using your keyword in the anchor helps.
    This tells Google that you want to rank for that keyword and the number of anchors you
    have for that particular keyword counts in your SERP.

    Back to your second question, images can be optimized for keywords too.

    If you are using Wordpress you will need to go to your library to edit each image tags
    and if you are using basic html then you will need to add the keywords in the code.
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  • Profile picture of the author CPABeyondNetwork
    It's mostly about quality content and how much people share it and quality of your backlinks.. If you are better then your competitor you will outrank him within few months. Be patient because SEO nowadays is a lot harder then few months ago.


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  • Profile picture of the author Claudio
    I agree with "people share and quality of your backlinks".
    Well, what is a quality content?!? Can be a matter of opinion sometimes.

    I tried many different tools to check my SEO against my competitors. Guess what, My score is much better then all of them so the conclusion I got is that backlinks and sharing are most important.

    Number one site in my niche have more then 5 h1 tags sometimes, no alt tags, duplicate titles, slow page loading and so on.

    I hate to say this but If bad backlinks can harm your site, what stop people to take competition down by sending bad backlinks?
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  • Profile picture of the author KylieSweet
    Originally Posted by ingalls71 View Post

    I have several questions that are all lead back to the same place - Google and ranking my website.
    What makes a website rank "better" than another? Is it the SEO "keywords" used not only for 1 particular product, but for the actual landing page itself?
    Google rank a website through its engagements with the targeted audience and not by SEO keywords.
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    • Profile picture of the author nettiapina
      Originally Posted by KylieSweet View Post

      Google rank a website through its engagements with the targeted audience and not by SEO keywords.
      What? I'm not even sure where to begin with this. That sentence is so completely false that it's absurd.

      Google doesn't see these so called engagements for the most part. Keywords are, and continue to be, an essential part of the process, but how exactly they work depends on what we're talking about.
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      • Profile picture of the author rockstaradi
        Originally Posted by nettiapina View Post

        What? I'm not even sure where to begin with this. That sentence is so completely false that it's absurd.

        Google doesn't see these so called engagements for the most part. Keywords are, and continue to be, an essential part of the process, but how exactly they work depends on what we're talking about.
        User engagement does play a part in SEO performance .... but it would be wrong to say SEO keywords do not count. Keywords are important.
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      • Profile picture of the author KylieSweet
        Originally Posted by nettiapina View Post

        What? I'm not even sure where to begin with this. That sentence is so completely false that it's absurd.

        Google doesn't see these so called engagements for the most part. Keywords are, and continue to be, an essential part of the process, but how exactly they work depends on what we're talking about.
        I'm not surprised.
        "Google doesn't see these so called engagements for the most part." What?
        If the website's content page interact with the audience Google consider it as a hub of information to the users then providing the data to the targeted users.

        Google don't rank a website through keywords because it is more on understanding the users query.
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        • Profile picture of the author nettiapina
          Originally Posted by KylieSweet View Post

          If the website's content page interact with the audience Google consider it as a hub of information to the users then providing the data to the targeted users.
          That's both nonsense and gibberish. That's quite hard to accomplish.

          What do you mean by "page interact with the audience"?
          How do you know what "Google consider"?
          What do you mean by "hub of information to the users"?
          What do you mean by "providing the data to the targeted users" in this "context"?

          You can't just post word salad consisting of buzzwords of the yesteryear, and pretend that it makes sense.

          Oh, sorry. I forgot this was WF SEO forum. I guess you can.

          Originally Posted by KylieSweet View Post

          Google don't rank a website through keywords because it is more on understanding the users query.
          Google ranks websites by indexing and parsing the contents, trying to match them to more or less general topics, and trying to match them to relevant queries. Keywords are clearly a part of this process.
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          • Profile picture of the author Pdomain
            Banned
            Originally Posted by nettiapina View Post

            That's both nonsense and gibberish. That's quite hard to accomplish.

            What do you mean by "page interact with the audience"?
            How do you know what "Google consider"?
            What do you mean by "hub of information to the users"?
            What do you mean by "providing the data to the targeted users" in this "context"?

            You can't just post word salad consisting of buzzwords of the yesteryear, and pretend that it makes sense.

            Oh, sorry. I forgot this was WF SEO forum. I guess you can.



            Google ranks websites by indexing and parsing the contents, trying to match them to more or less general topics, and trying to match them to relevant queries. Keywords are clearly a part of this process.
            Engagement is very important....


            Google tracks knowing how much time a visitor is passing on your website and web pages...
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            • Profile picture of the author nettiapina
              Originally Posted by Pdomain View Post

              Engagement is very important....

              Google tracks knowing how much time a visitor is passing on your website and web pages...
              Only if we're talking about something else than Google search. Say, YouTube. They specifically track the engagement to see what's popular.

              It's seems probable that Google doesn't track how long visitors stay unless they come from and bounce back to the search. They might not even use that data. And in any case that's not engagement, but time on site.

              You, like that other user who sounds almost the same as you for some reason, makes claims about what Google does or doesn't do. What do you base your claim on? Do you have any references?

              I'm not trying to say that creating engaging content was a problem, but if you're trying to use "engaging" in that sort of meaning, then please go and do so. Right now you're being so vague that nobody can understand you.
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  • Profile picture of the author rockstaradi
    Hi mate,

    You have asked an ultimate question - What makes a website rank "better" than another?

    This has no simple answer as such. The most important SEO factor is a website's capability to deliver relevant results for search queries a user is performing. Google looks at over 200 ranking factors and releases over 500 algorithmic updates every year to ensure that it is providing the most relevant search results for its users. There are lot of variables that will work for or against a website in ranking. Factors such as user behavior on website might also affect rankings. You can read more about it here - User Behavior SEO: How It Affects Rankings

    As for Image optimization, you can get some handy dandy tips on image optimization here - Importance Of Image ALT Tag In SEO

    I did this post last year but it is still of relevance and value. Hit me up should you need any further help or if you have any questions.

    To your success,

    Adi
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  • Profile picture of the author articlearbiter
    Banned
    Google ranks a page according to a large number of factors. Exactly what these factors are is apparently a trade secret although there are number of well-known things that contribute to the ranking of a page.
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  • Profile picture of the author yukon
    Banned
    The number one thing that ranks what you see in the SERPs is authority links, doesn't matter what filetype it is, same goes for images, it all revolves around links.

    Keep in mind there's still other ways to optimize whatever you have showing in the SERPs (ex: Sitelinks, jump-links, thumbnail images, video, local, schema, etc...), authority links are only the core of all ranking.
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