Content scraped and ranks lost, what is the logical inference?
- SEO |
What is the most logical conclusion?
A. The site lost ranks because the content was scraped by hundreds of sites and ranks may restore if I rewrite content? OR
B. The site was penalized for some reason and as a result it doesn't rank first for its own content. I have to first identify the reason and try to get rid of the penalty for it to rank for its own content?
Background:
- The loss of ranks did not coincide with any known algorithm update or Penguin/Panda/Pigeon/Doorway update.
- There is no manual penalty warning
- No hacked content
- Still ranks 1st for its own brand name
- Did not buy any blackhat links, PBN, text links, blogroll links, etc
Ruth is cool 22216