GTM (Google Tag Manager) Anyone Using it? Thoughts?

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  • SEO
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Hey,

I work for a company that runs a successful SasS. I am usually the one slugging through the Analytics reports on a weekly basis looking for what is working or needs attention.

I have heard of GTM (Google tag manager) before but when I read it a fair amount goes over my head. I get you can fire tags from the dashboard of things but not sure what that would look like.

We rely on Analytics a lot and I would hate to transition over and lose some data.

One of my biggest problems is people using our home page to login into their account. As you can imagine it skews a bit of our data.

Here are a few questions I have, if you have answers...great

1) Is it easy and straight forward to go from GA to GTM?
2) Give me a real world example of when firing a tag makes more sense then using GA
3) What is the hardest part about understanding GTM?
4) Any other helpful info you can direct me towards?
#google #gtm #manager #tag #thoughts

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