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Would Google B*tchslap Me For This?

by Dexx
7 replies
  • SEO
    • |
Hey Guys,

What I want to start doing (for offline marketing) is building domains and getting them ranked for local "money words" then basically walk into the industry (i.e. Dentist / Plumber) office and ask if they would like the benefit of having that domain and a site built on it (targeting those that dont actually have websites yet)

My question is:

If I'm ranking the domain using unique articles etc. and then the client gets signed up and wants a completely fresh website design without the content I have on the site (i.e. take it off and just have his client stuff)

Would Google send me to the bottom of the ranking sea for such a drastic change?
#btchslap #google
  • Profile picture of the author AlbertF
    If your change your HTML coding, meaning your headers, title tags, and etc, of course yes. If it is a different niche, all that backlinking power will be no use because it was targeting another keyword. I would make a SEPARATE domain for your client.
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  • Profile picture of the author debra
    Originally Posted by Dexx View Post

    Hey Guys,

    What I want to start doing (for offline marketing) is building domains and getting them ranked for local "money words" then basically walk into the industry (i.e. Dentist / Plumber) office and ask if they would like the benefit of having that domain and a site built on it (targeting those that dont actually have websites yet)

    My question is:

    If I'm ranking the domain using unique articles etc. and then the client gets signed up and wants a completely fresh website design without the content I have on the site (i.e. take it off and just have his client stuff)

    Would Google send me to the bottom of the ranking sea for such a drastic change?
    Maybe or maybe not.

    Actually it will depend if you can keep the relevantcy of the page.

    Keeping it local. Using the same keyword phrase and density.

    The locally and relevantcy is the main thing.

    I just got through integrating a plumbing site, for another plumber, that was already established in dominating the top of the search engines in more than 38 terms. I was able to keep the rankings by staying within the same formula that I previously had with relantcy.
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    • Profile picture of the author CaseWhitney
      Hey Dexx,

      Things to make sure the new site owner knows before changing the site you've built and ranked:

      The money keyword that gets them traffic and visitors works because of the relevancy you've built for that specific keyword(s)

      If keeping the main keywords but changing contact info, company name, optins shouldn't be a problem.

      If they drop in their own content to the site without keeping the same relevancy to that $ kw means they risk losing out on that ranking and that means less prospects/leads coming to them from the site.

      Gently remind them that the content on there was successfully built to help them make more money and get new clients. Do they want to mess with whats working to bring them in more money? If they do make changes, you cant guarantee that rankings won't be negatively impacted.
      Maybe you can upsell them a maintenance service to check on rankings and adjust new content that doesn't work for ranking for the $kw.

      Vanessa
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  • Profile picture of the author AlexTampa
    Originally Posted by Dexx View Post

    Hey Guys,

    What I want to start doing (for offline marketing) is building domains and getting them ranked for local "money words" then basically walk into the industry (i.e. Dentist / Plumber) office and ask if they would like the benefit of having that domain and a site built on it (targeting those that dont actually have websites yet)

    My question is:

    If I'm ranking the domain using unique articles etc. and then the client gets signed up and wants a completely fresh website design without the content I have on the site (i.e. take it off and just have his client stuff)

    Would Google send me to the bottom of the ranking sea for such a drastic change?

    When your whois information changes google gets spooked, and will gray bar the whole site.

    When you make drastic on page changes they will do the same thing.

    Incoming links will still count ONLY after google realizes you did not sell the site to spammers
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    • Profile picture of the author debra
      Originally Posted by AlexTampa View Post

      When your whois information changes google gets spooked, and will gray bar the whole site.

      When you make drastic on page changes they will do the same thing.

      Incoming links will still count ONLY after google realizes you did not sell the site to spammers
      What!!!

      Who told you that line of BS?

      I do this stuff everyday for more than 8 years and have never had a situation like you are talking about.

      Since when has googled cared a flip about what you do as far as selling your site to anybody?

      Nonsense...

      Shear Nonsense!
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  • Profile picture of the author Bob007
    If you change the content of a website, of course it will eventually be re-ranked based on whatever the new content is. I think the key is whether you change the main keywords that the new content is built around. I'd have to assume that your keywords probably would not change much from your description so it probably wouldn't be a major issue.
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  • Profile picture of the author Fernando Veloso
    Guys, Let me add a piece of experience.

    Last year i bought a domain name, installed Wordpress and placed 1 post with Lorem Ipsum content. I just added the correct Title + Description + Keywords.

    After some moths, 6 or more, decided to check that main keyword (cause i forgot i bought the domain) and there was my site ranking #1.

    So, I decided to wait, to see what happened when there was a major update. The result? The site ranked #1 again, and again and again.

    I decided the experience was over and wrote relevant content. A couple of weeks later that site when down to page 4-5.

    Funny huh? But it gets better. I realized Google is in love right now with sites with few optimization (Google Sniper anyone?) so i removed all the SEO hysteria and now the site got back to top with 2 listings at #3 and #4.

    So, Dexx, do what you want to do and sell those sites, go ahead. Simply tell them you can't promise high rankings. Tell them also SEO is very hard but you can do it for them for XX/month. There's a good chance the site keeps the rankings with a small effort from you. * Tip: create a small network of blogs all pointing links to major site.



    Good luck.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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