Should I add a new unique page for the same product for each retailer I recommend?

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Hi Guys,

First off thanks in advance for any help you can give on this.

I have a review site. At the moments its doing well, I am attempting to grow it but I do not want to do anything that will trigger a google penalty. As such I would love your opinions on the best way for me to add new retailers and products in a way that will not penalise the site etc.

The question is should I do a new page for each of the products and just link to each of the individual retailers? This would lead to around 5 pages each with unique content and each linking out to different retailers but all for the same product. The plan is after we find the page that gets the most traffic we will then optimise that with a long review of the product (1,000 words etc).

The plan to grow the site was to do the content in the below order;
1 = Add as many unique product reviews for as many retailers in our sector as possible. We can see what sticks this way.
2 = When a review makes a sale or gets traction we turn it from a short review to a very comprehensive 1,000+ word one.
3= Where we have multiple retailers for the same product we will then turn the most trafficked long reviews of that product into the main page. We will then link out to all the retailers of that product from that one page.

My question; Is that a good way to do things or will it trigger a penalty or something from google? I am building this white hat and for the long run so the last thing I want to do is shoot myself in the foot.

Thanks in advance for your time and help.
#add #page #product #recommend #retailer #unique
  • Profile picture of the author robdirect
    Any thoughts guys?
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    • Profile picture of the author strangebrew1961
      Originally Posted by robdirect View Post

      Any thoughts guys?
      Just my two cents, and that's all it's worth, but I can't see how having multiple pages of unique content about a product, whether it's for the same product or not, could possibly be a negative. Companies do it all the time. It's just "ad testing".
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      • Profile picture of the author robdirect
        Originally Posted by strangebrew1961 View Post

        Just my two cents, and that's all it's worth, but I can't see how having multiple pages of unique content about a product, whether it's for the same product or not, could possibly be a negative. Companies do it all the time. It's just "ad testing".
        Thanks.

        Yes I can confirm that each review for the same products are all unique and each just link out to different retailers.

        The idea off adding multiple reviews for the same product but for different retailers is that its just a quick way of casting a wide net.

        The goal is to see which bits or content rank and get traffic. After we find a page that gets more traction we then turn that into a 1,000+ word review. The 1,000+ word review is very comprehensive and is very much quality content.

        Anyone else have any thoughts?
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  • Profile picture of the author Slade556
    Originally Posted by robdirect View Post

    The question is should I do a new page for each of the products and just link to each of the individual retailers? This would lead to around 5 pages each with unique content and each linking out to different retailers but all for the same product.

    My question; Is that a good way to do things or will it trigger a penalty or something from google? I am building this white hat and for the long run so the last thing I want to do is shoot myself in the foot.
    I don't see why this would be a problem. As long as your reviews are unique and honest (so that the readers will trust you), you will be a-ok.
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    • Profile picture of the author robdirect
      Originally Posted by Slade556 View Post

      I don't see why this would be a problem. As long as your reviews are unique and honest (so that the readers will trust you), you will be a-ok.
      Thanks. Yes all the short reviews are unique and all are interesting. Like I said the big picture is to turn most of them in to long reviews.
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  • Profile picture of the author robdirect
    So is the general consensus this is a good approach?
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