7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

SEO for small company

by thet
5 replies
  • SEO
    • |
Hi guys,

I believe I have a specific question about SEO.
Facts about company:
- Low budget
- Outsourcing is not an option
- Nobody is 100% dedicated SEO/SEA employee (meaning, he/she is not 100% busy with online marketing)

For offpage seo you can do things like forum posting, social booking marketing etc... onpage is a lot about optimizing ofcourse.

When a company is this small.. What would lead to the biggest ROI when it comes to handling SEO/SEA (considering time that has to be put in + low budget)?
#company #seo #small
  • Profile picture of the author nettiapina
    Originally Posted by thet View Post

    For offpage seo you can do things like forum posting, social booking marketing etc... onpage is a lot about optimizing ofcourse.

    When a company is this small.. What would lead to the biggest ROI when it comes to handling SEO/SEA (considering time that has to be put in + low budget)?
    I'd immediately smack them to the head long enough that they completely forget everything about forum posting, social bookmarking and the associated silly busywork that some sell as back linking. If they have no budget, they can't throw money away to something that contributes nothing just because it's "DIY".

    In my humble estimation the biggest move would be to teach them SEO copywriting basics, and how to use their CMS of choice effectively. Their CMS should handle the basics of on-page already.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
    {{ DiscussionBoard.errors[10039763].message }}
    • Profile picture of the author thet
      Originally Posted by nettiapina View Post

      I'd immediately smack them to the head long enough that they completely forget everything about forum posting, social bookmarking and the associated silly busywork that some sell as back linking. If they have no budget, they can't throw money away to something that contributes nothing just because it's "DIY".

      In my humble estimation the biggest move would be to teach them SEO copywriting basics, and how to use their CMS of choice effectively. Their CMS should handle the basics of on-page already.
      Where can we learn SEO copywriting basics?
      Signature

      Recognize reality even when you don't like it - especially when you don't like it.
      — Charlie Munger

      {{ DiscussionBoard.errors[10039803].message }}
      • Profile picture of the author nettiapina
        Originally Posted by thet View Post

        Where can we learn SEO copywriting basics?
        I don't have any sources that I'd link to, but there should be a ton of good material on this. It's been a while since I've actually studied this part of SEO...

        Start from the very basics such as planning the articles, doing keyword and topic research, actually using the chosen keywords, choosing a good "slug" (article "filename"), linking your posts together, etc. Avoid the lists of "killer headlines", and all that crap that every other blogger uses.

        There's also a copywriting forum on WF, but I'm not sure if I can recommend that.

        Originally Posted by thet View Post

        what do you mean with using CMS effectively?
        Just that you and your co-workers know how to use whatever tools your CMS and plugins provide. For example, a WordPress site typically has some SEO controls, and CMS features like category archives may be somewhat useful to you.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
        {{ DiscussionBoard.errors[10042658].message }}
    • Profile picture of the author thet
      Originally Posted by nettiapina View Post

      I'd immediately smack them to the head long enough that they completely forget everything about forum posting, social bookmarking and the associated silly busywork that some sell as back linking. If they have no budget, they can't throw money away to something that contributes nothing just because it's "DIY".

      In my humble estimation the biggest move would be to teach them SEO copywriting basics, and how to use their CMS of choice effectively. Their CMS should handle the basics of on-page already.
      Also, besides how to learn SEO copywriting, what do you mean with using CMS effectively?
      Signature

      Recognize reality even when you don't like it - especially when you don't like it.
      — Charlie Munger

      {{ DiscussionBoard.errors[10039907].message }}
  • Profile picture of the author iAmNameLess
    If they're a local business, then you should be doing Local SEO which is an entirely different game. Off page is much easier, and on page is pretty easy, it's all about location relevance and industry relevance when it comes to local. Often times you can rank with very little effort.
    Signature
    {{ DiscussionBoard.errors[10042886].message }}

Trending Topics