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The right way to do keyword research

by Dave Kash
2 replies
  • SEO
    • |
I see so many people today doing keyword research the wrong way when laying their foundations for their website. Lets face it, keyword research is what will make or break your business. So doing it the right way will pay off divedends in the long term.
So when doing your keyword research make sure you do the following:

1: Study the your niche: If you are very knowledgable and have a passion for the topic then you can skip step 1. But it is vitally important to know about the niche you are attacking. In the world of SEO it is critical that you choose a low competiotion niche in contrast to a super competitive one like diet. So make sure you choose something which is specific and targeted. Once you have done that study and research and ask find out

a)Whether there are things to promote

b) How engaging is the audience

c) How many competitiors and how competitive is this niche

2: Use various keyword research tools- I use 3 just to keep things son the safe side. Obviously the Google keyword planner should be your first priority. When doing keyword research make sure you target keywords which are
a) Get at least a 1000 searches a month
b) Are low in competition
c) Have products to promote

Once you have used the Google keyword planner you can then do more research in other keyword planners I usually try to come up with at least 20 keywords I can target and with products related to these keywords.

3. Google search your keywords- Once you have 30 low competition keywords do a google search for these keywords. If a keyword has greater than 3000000 results with multiple websites dedicated to them cross it off your list. Once you have found keywords which are under 3000000 searches with at few websites targeting them, I can then build a page in my website targeting that specific keyword.

Bonus Tip: When creating your page in your website, make sure that you link to your keyword at least 3 times and that your keyword is in the subject.
That is the way I attack my keywords in the right way so that I can start building backlinks.

Hope that helps
#keyword #research
  • Profile picture of the author icoachu
    While I agree with the broad outlines of what you are trying to do, I just want to make a point of the fact that if people were going to use Google AdWords keyword planner, they are putting themselves at a competitive disadvantage.

    You see, if you use Google keyword planner, the keywords that you retrieve will be the same keywords as your competitors.

    Your competitors will see the same set of keywords.

    You are basically painting yourself into a corner.

    Chances are, your competitors have more financing, have a more solid infrastructure and can beat you all day.

    I suggest that you think out of the box when it comes to keyword research.

    You have to understand that keyword research is all about getting into the minds of your target audience members.

    You are trying to make an educated guess as to how they would label the things that you would like them to find.

    One of the best ways to do this is to look at REDDIT.

    Pay attention to the discussions there.

    Pay attention to the sub-Reddit and the keywords used in the discussion.

    Another source of keyword ideas is WIKIPEDIA.

    Wikipedia is a very solid categorization and sub-categorization system.

    Again, it is all about trying to come up with new keywords that are related to your niche and are within the same context.

    This way, you come up with a fresh set of keywords that your competition has not thought of.
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  • Profile picture of the author npoint
    For me the best way to pick proper keywords to my SEO campaigns is to start AdWords campaign for a some period, set conversion tracking and then use those keyphrase which convert best inside my SEO strategy, it works perfect.
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    PM me if you need a DF backlinks from high traffic websites
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