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SWOT

by thet
2 replies
  • SEO
    • |
I am busy building a SWOT around traffic.

What are some of the biggest weaknesses you have seen with clients?
What are some of the biggest challenges at the moment?

What makes a company strong at traffic generation?
What are some of the opportunities out there?

I hope to get some input from eyou guys so I can build uppon that knowledge.
#swot
  • Profile picture of the author nettiapina
    Glad to see that someone is planning in advance. Haven't done a SWOT in several years myself. Obviously the answers you want to get there depend on your situation.

    A very common challenge I see is in content creation. Salaried employees may not have enough time to spend on writing, or they might not be comfortable with the task which shows in quality. On the other hand, proper outsourcing is much more involved process than many would think. A fast-growing company I occasionally work for has hired an outside PR agency to manage this side of their marketing.

    When it comes to SEO link building is very obvious weakness that many companies suffer from.
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    Who told me this? An ex Google web spam engineer.

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  • Profile picture of the author thet
    Hi Nettia,

    Yes, content creation is a big one. For example, I wrote a big article containing lots of keywords and my sales manager asked me if that was the most effective way to spend my time.
    Then I spend half hour explaining about long tail and such.

    One of my teachers told me to focus on 500 blog posts (curated, commenting..etc). But, this company simply does not have the employees for that.

    So, we need 1 guy to do a lot.
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