3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Single-page Wordpress site and SEO

by Spl@t
2 replies
  • SEO
    • |
I need a new website for my landscaping business. I'm in Southern California, a very competitive market for landscaping websites. I do well with PPC, but if I could get those hits and the business they generate organically and reduce my Adwords bill, that would be a no-brainer.

With the ever increasing use of mobile devices to access the web, I'm considering a single-page+* Wordpress site.
[*Important caveat: This would not be a strictly single-page site. I'd have separate pages for blog/article entries and a photo gallery. But, for all intents and purposes, the bulk of it would be one page.]

Here's what I think the pluses of a single-page+ site are -

Usability. A single-page site is easier to navigate for mobile users than having to click tabs to go to separate pages.

A visitor can get all the info they need - About, Services, Blog snippets, Contact - by simply scrolling down the page.

A single-page site can be succinct, focused, uncluttered - all good characteristics, I think, for a site selling a service.

A single-page site could put laser-like focus on a specific topic/call to action, which in my case is - Call Me to Discuss Your Landscaping Needs.


And here is the glaringly obvious negative -

Single-page sites are universally criticized from a SEO standpoint. Most experts think Google wants to see lots of content and multiple keywords. Lots of content and multiple keywords is best done with a multiple page site and conversely, very hard to do with a single-page site.


My questions are:

If I had 30 or 40 detailed, relevant articles on landscaping topics in my blog, could that be enough content and keywords to satisfy Google? Each blog would be targeting a specific keyword/phrase framed around my various landscaping services and relevant landscaping topics.

Would 30 - 40 blogs/articles be sufficient, or do you really have to be continually adding new content (blogs) to maintain high page rank? I could pack a lot of authoritative info into and garner a lot of keywords from 30 or 40 articles. But sooner or later I'm going to run out of ideas for new content.

Do you think I would be taking a big SEO hit going this route - a single-page site with the only separate pages being one for a blog and another for a gallery?

If you think my single-page+ idea is idiotic, would having separate pages for each service - Design, Installation, Lawn Removal, Artificial Turf, Irrigation, Lighting etc. be a vastly better format for my Wordpress site?

I just dig holes in the ground for a living, so I appreciate your insight on this seemingly arcane SEO stuff.
#seo #singlepage #site #wordpress
  • Profile picture of the author yukon
    Banned
    I would go with a regular site with multiple pages each focused on one sub-topic of landscaping. Relevant internal links are a plus for SEO.

    Add a contact form/phone # at the top of every single page on the site. Make the contact form/phone # very consistent & obvious so there's no guessing/thinking going on with traffic.

    Make the site responsive for mobile traffic.
    {{ DiscussionBoard.errors[10075356].message }}
  • Profile picture of the author nettiapina
    Originally Posted by Spl@t View Post

    A single-page site could put laser-like focus on a specific topic/call to action, which in my case is - Call Me to Discuss Your Landscaping Needs.
    Don't buy into this consultant jargon. Your visitors are as disoriented as anyone else's, and have the attention span of a particularly restless kitten. Their focus is not "laser-like" no matter what you do, and when they focus they probably aren't interested in your CTA.

    Usually you can have that CTA on every one of your pages. You don't need to use just one.

    Originally Posted by Spl@t View Post

    Single-page sites are universally criticized from a SEO standpoint. Most experts think Google wants to see lots of content and multiple keywords. Lots of content and multiple keywords is best done with a multiple page site and conversely, very hard to do with a single-page site.
    Yes, this is a good argument. You have separate documents that can touch on different topics and angles, and larger surface area for search engine to use. This is the way I'd approach any project at hand.

    I think the main question is this: do you have just one product (landscaping), or do you sell the other stuff you mention too? If you only have one product then there might not be really any need to have multiple pages for the "business side" of your site.

    As a side note, some of the one page themes are just terrible. Bad code, lousy for mobile, need to be seriously tooled to even do the basic SEO stuff. The "traditional approach" is easier to implement from the technical point of view. So at least see what you're paying for.

    Originally Posted by Spl@t View Post

    Would 30 - 40 blogs/articles be sufficient, or do you really have to be continually adding new content (blogs) to maintain high page rank?
    It's impossible to say, but I'd be happy with even 10 good articles. The best ones tend to keep up in the SERPs, but that depends on your competition too.

    Start with something and see where it goes.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
    {{ DiscussionBoard.errors[10075469].message }}

Trending Topics