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Does the keyword density of texts really matter when it comes to SEO or are other factors more important?

Also, links to useful tools that can calculate the keyword density would be helpful to have, personally I've always used Online Character Count Tool since it allows me to switch stopwords (I write some texts in Dutch).
#density #keyword
  • Profile picture of the author Jolly Serath
    Keep keyword density b/w 2-5% .
    Use SEO by Yoast or All in One plugin in worfpress..in order to know the keyword density
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    • Profile picture of the author Hemanth Malli
      Originally Posted by Jolly Serath View Post

      Keep keyword density b/w 2-5% .
      Use SEO by Yoast or All in One plugin in worfpress..in order to know the keyword density
      Hi,

      Use the keyword phrase 2-3 times in about 300 words.
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  • Profile picture of the author SnackMemory
    keyword density does matter but seems to have a loose tolerance... normal speech is usually enough, but you may need to put a little extra emphasis on what your page is about or the keywords people use to find what your about.


    Matt cuts said the more you add a keyword, you will see a increases in ranking only to the point where Google needs it to tell what your talking about. After then it will peak, and then slide downhill if over used.
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  • Profile picture of the author mrhmamun
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    • Profile picture of the author JackDeRips
      Originally Posted by Jolly Serath View Post

      Keep keyword density b/w 2-5% .
      Use SEO by Yoast or All in One plugin in worfpress..in order to know the keyword density
      None of them seem to show the keyword density in real-time and they also don't allow me to select other languages. I'll stick with the same tool for now.

      Originally Posted by SnackMemory View Post

      keyword density does matter but seems to have a loose tolerance... normal speech is usually enough, but you may need to put a little extra emphasis on what your page is about or the keywords people use to find what your about.


      Matt cuts said the more you add a keyword, you will see a increases in ranking only to the point where Google needs it to tell what your talking about. After then it will peak, and then slide downhill if over used.
      That makes sense.
      Can you please link to his video?
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    • Profile picture of the author paulgl
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  • Profile picture of the author bestseotools
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  • Profile picture of the author yukon
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    Every thread about keyword density gets the mandatory deer in headlights image.

    There's always fools blabbering replies about percentages, when we know d@mn well they've never ranked a page.
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    • Profile picture of the author SnackMemory
      Originally Posted by yukon View Post

      Every thread about keyword density gets the mandatory deer in headlights image.

      There's always fools blabbering replies about percentages, when we know d@mn well they've never ranked a page.
      I rank in first or near first for several keywords with some competitiveness... And it was mainly done by using keywords in a good manner and high quality content to generate more backlinks/votes
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  • Profile picture of the author MarksWineClub
    I'm going to call BS on the whole keyword density being important these days. Seen too many pages rank extremely well, with keyword density all over the map.

    I think we've moved beyond this type of stuff-write for conversions and then build links, internal and external to rank the page.
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    • Profile picture of the author habibkhan01
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  • Profile picture of the author John Romaine
    Forget about keyword density - just publish natural content.
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  • Profile picture of the author julianwebb
    I put my keyword within the first 100 words of my article only once, and that's it.

    I just searched for "keyword density" on Google, and this is still on page 1:
    What Is The IDEAL Keyword Density Percentage To Improve Rankings?

    I believe keyword density, like loads of other things you hear about IM, is just a myth.
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  • Profile picture of the author kavyasharma561
    Keyword density is nothing but which provides the information about the total percentage of phrase words used in a web page.
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  • Profile picture of the author ankushkohli
    Keyword density tells search engine about specific topic. It's not so important these days so just leave and focus on quality & natural content.
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  • Profile picture of the author MsHeart
    For me, it's the right keyword density if I have managed to place my keyword naturally in the content of the page.
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  • Profile picture of the author IMAnthony
    Use about 100% of keyword Density and You will rank in Google, Yahoo, Bing within 1 hour, plus nobody will be able to outrank you.
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    • Profile picture of the author SantiSantana
      Keyword density is one of those things tha tmight have been important in the past but has changed now.

      The reason keyword density became an important factor to begin with is that google needed to fight keyword stuffing and other spammy/blackhat practices.

      That is still true today, but the zoo algorithms have mostly taken care of all that crap and still guard the web.

      What came next was the realisation that people were testing patterns (in this case keyword density percentages) to see which ones worked best. That's why you find those percentages around still today ( they vary too).

      I recently saw a case study with keyword densities over 20% that did not seem to be penalised in any way. To tell you the truth that content granted the highnumber of mentions.
      It seems to me that Google is getting close to the Nirvana of semantics to know when your content grants the keyword density or not.

      A simple example: a website about chicken recipes. A recipe article will go something like this:

      Buy the best quality chicken you can find. free range is best.
      Marinate your chicken with xyz ingredients. After it has been marinating for 12 hours, place your chicken on an oven tray with xyz vegies.
      Cook it for xyz time on oan oven at xyz temp.
      When the chicken in ready, take it out and soak it with the juices with a spoon for a minute, turn it round and give it two more minutes...

      Get my drift? the word chicken in there has a density much higher than everything sais about percentages (1 to 3%, 2to 5%, etc) but it is necesary. It is naturally written content and you have not forced the keywor dinto it.

      I can place the word chicken many more times in those few sentences if i wanted and it would still look mostly natural if i used a specific style of writing but that might be overdoing it.

      the really important thing now seems to be to make sure that Google knows what you are talking about, so well written content is as important as it has ever been (it should always have been that way to begin with). Don't overdo it, just write naturally and you should not have problems.

      Hope this helps.
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  • Profile picture of the author Cosmit
    Originally Posted by JackDeRips View Post

    Does the keyword density of texts really matter when it comes to SEO or are other factors more important?

    Also, links to useful tools that can calculate the keyword density would be helpful to have, personally I've always used Online Character Count Tool since it allows me to switch stopwords (I write some texts in Dutch).
    Keyword density must be EXACTLY 2.238% or you don't rank.
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  • Profile picture of the author uditsh
    Understand and use Keyword Density in this manner -
    Quality Content - That doesn't care about keywords in content (lower keyword density)
    Low quality Content - Over used of keywords in content (High % of keyword density)
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  • Profile picture of the author DavidLee888
    While it used to be possible to keyword stuff content to game the search engines, that is less true today. I'm a believer in LSI (latent semantic indexing) whereby the SEs understand the meaning of a page even if they keyword isn't exactly present. SEs today know about synonyms and can extract meaning from text, allowing for creative and interesting use of language. Without tedious keyword repetition the content you create will be of more interest and read better to a search user –increasing the user experience
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  • Profile picture of the author kavyasharma561
    Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase..
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  • Profile picture of the author SureshHiten
    Yes, Keyword density plays an essential role in SEO.
    Keyword density is a jargon term in SEO that refers to the number of times your keyword phrase appears on the page.
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  • Profile picture of the author suchiroy
    Nowadays, keyword density doesn't so important So focus on your quality and informative content.
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  • Profile picture of the author Amit Kollol Dey
    Yes, it does matter.Keep the keyword density between 2-3% to maintain good on-page SEO score.
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  • Profile picture of the author Beginnersblog
    I don't know what people say But I think 'keyword density' is not a good ranking factor. The best is to use keyword naturally.

    Don't try to make it 1,2 or 3%...

    I'm saying this because when I started learning SEO. I believe that putting keywords 20 times in 1000 words long article would work better. But when I did this, I came to know that there is no ranking.
    My article was 2400+ words having 20+ keywords. But nothing happened.

    But now I know that keyword is no more worthy. Instead use your keyword wisely. Don't repeat the same word again and again instead use different or LSI words to make your content more relevant.

    I hope it would help you...
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  • Profile picture of the author Coupsteer
    Keyword density is the number of times a keyword or phrase appears in content, in SEO reference it symbolizes whether a webpage is relevant to given keyword phrase or not!
    For example- In a content of 500 words-3% of keywords stuffing is relevant. More than this can be considered as search spam. Therefore to avoid this, do keep the density between 1 to 3%.
    It is considered as an important factor in page ranking.
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