9 replies
  • SEO
  • |
Hello friends,
I'm trying to begin charging for SEO services, but I also understand that one cannot understand ALL markets, ergo, one should do some good research prior to begin SEO services.

How and what should that research entail?
Once I have keywords and an understanding of what the competitors do, what else should I do?
Is there a checklist I can go through to know what to do for every project?

Thanks to all helpers!
#canadian marketing #research #seo
  • Profile picture of the author Ben West
    Just research the top competitors.

    Study their site and the content on it, not only gaining an understanding of what content ranks best but also giving yourself a lesson to help you better understand the niche.

    Study their backlink profile and marketing methods. Really dig deep in this one and try to find out how they market them selves and gain backlinks.

    Spend enough time on these two and you should get yourself a decent understanding of everything you need to know.
    {{ DiscussionBoard.errors[10087387].message }}
    • Profile picture of the author badmofo
      So how would you go about gain understanding of competitor backlinks? I use raven-seo but my trial is about to expire so i dont mind trying something else for a little while.

      The same applies for marketing methods... Some of the folks I work with are too broke to do ppc campaigns. So I try to come up with some holistic local marketing approaches to gain social media leverage. Now a popular social media contest is a cool way to increase backlinkings no?
      Originally Posted by Ben West View Post

      Just research the top competitors.

      Study their site and the content on it, not only gaining an understanding of what content ranks best but also giving yourself a lesson to help you better understand the niche.

      Study their backlink profile and marketing methods. Really dig deep in this one and try to find out how they market them selves and gain backlinks.

      Spend enough time on these two and you should get yourself a decent understanding of everything you need to know.
      Signature

      Canadian Marketing Solutions -
      Responsive solutions, Dynamic World
      Click here to learn more or www.canadianmarketingsolutions.com

      {{ DiscussionBoard.errors[10092999].message }}
      • Profile picture of the author Ben West
        Originally Posted by badmofo View Post

        So how would you go about gain understanding of competitor backlinks? I use raven-seo but my trial is about to expire so i dont mind trying something else for a little while.

        The same applies for marketing methods... Some of the folks I work with are too broke to do ppc campaigns. So I try to come up with some holistic local marketing approaches to gain social media leverage. Now a popular social media contest is a cool way to increase backlinkings no?
        I use MajesticSEO (You are going to have to pay for at least a months worth to be able to see all backlinks, but it is worth it).

        Others use Ahrefs or OSE (Now just part of Moz, which I think would be pretty decent for you if you follow some of their tutorials).
        {{ DiscussionBoard.errors[10093989].message }}
        • Profile picture of the author badmofo
          Originally Posted by Ben West View Post

          I use MajesticSEO (You are going to have to pay for at least a months worth to be able to see all backlinks, but it is worth it).

          Others use Ahrefs or OSE (Now just part of Moz, which I think would be pretty decent for you if you follow some of their tutorials).
          I have heard a lot of this 'Moz'. Is there a way to improve my scores as per their rankings?
          Signature

          Canadian Marketing Solutions -
          Responsive solutions, Dynamic World
          Click here to learn more or www.canadianmarketingsolutions.com

          {{ DiscussionBoard.errors[10097168].message }}
  • Profile picture of the author canibuyca
    First search your competition with competitors and do proper off page seo technique and smo for its promotion.
    {{ DiscussionBoard.errors[10090718].message }}
  • Profile picture of the author SandraGenJobs
    Like previous users said, research your competitors websites. Also research their social media profiles, see how they market themselves and how they approach to their customers.
    {{ DiscussionBoard.errors[10092995].message }}
  • Profile picture of the author rmacklyn
    First and foremost competitor analysis is the prime important part and secondly the research on social media strategy keeps a high segment of importance so as to reach out to the level.
    {{ DiscussionBoard.errors[10093213].message }}
  • Profile picture of the author cookiesfromhome
    Banned
    Check your competitors and do effective off page seo techniques as well as smo to promote your website.
    {{ DiscussionBoard.errors[10094318].message }}
  • Profile picture of the author geeksonrepair
    Banned
    Check your competition then according to that dob effective seo techniques to get high rank in search engine.
    {{ DiscussionBoard.errors[10094646].message }}

Trending Topics