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Changing the year in the title - can it be dangerous ?

by Market4Keyword
4 replies
  • SEO
    • |
Hello,
I have many articles in my website with titles than contain a year - for example : "best protein powder 2015"

If i change the year in the title every year (for example - from "best protein poweder 2015" to "best protein poweder 2016" ) - can it have any negative effect on the ranking of my website?
Won't google rank me low because the article is "old" - but the title is "new" ?
#changing #dangerous #title #year
  • Profile picture of the author RevConnect
    If you change only the title, it might have some impact on SEO. Also if you article has backlinks and seo works done for the keyword + 2014, then if you change the title to keyword + 2015, you have to improve your SEO again, on-site and off-site too.
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    • Profile picture of the author Web Work Horse
      I recommend changing the title as often as you can.
      Also metas.
      Also content.

      It when you change the url name of an indexed page, then you lose everything.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Market4Keyword View Post

        Hello,
        I have many articles in my website with titles than contain a year - for example : "best protein powder 2015"

        If i change the year in the title every year (for example - from "best protein poweder 2015" to "best protein poweder 2016" ) - can it have any negative effect on the ranking of my website?
        Won't google rank me low because the article is "old" - but the title is "new" ?
        Yes, adding/removing/editing a date on a webpage can have a negative or positive impact on the SERPs.

        A page title is one of the strongest on-page metrics for ranking pages.

        Assumes you're ranking #1 on Google SERPs. If you're not ranking any pages all you can do is improve, nothing to lose.

        BTW, you don't have to edit a URL when changing a page title.

        Related Date/SEO link:
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        • Profile picture of the author paulgl
          Why not publish a new article? Complete with new date, new stats,
          mix it up, add a new product, etc.

          And on the previous published articles, give a link to the new update.

          Paul
          Signature

          If you were disappointed in your results today, lower your standards tomorrow.

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