Pls Help! Urgent! Ranking dropped by 4 pages! Over-optimization?

Anything you change on the page could drop rankings.. or boost them.

I would not worry about "over optimization". It really is not a problem.

Thank you for your reply! Yes, they were relevant in fact.. maybe I'll try substitution as you suggested and see what happens.

I need to somehow retrieve the previous ranking -- even though the difference may be negligible, it's not in the eyes of my boss who will see the drop as a major setback, so I'm definitely concerned.

Thank you! How will GWT show the issue exactly?

hi, thanks so much for checking it out --- I've notified my boss about the 6 H1 tags as being an issue. I've read varying expert opinions on multiple H1 tags, but Matt Cutts says it's not a problem if it makes sense for the page. He also says that a page should not be ALL H1 tags, which our home page is, so I know that needs to change.

However, the page IS optimized ( or so I believe) for the keyword, electronic manufacturing services --- the keyword is in the title tag, the meta description tag, the first H1 tag, and twice in the body copy.

QUESTION: where are you seeing (or how) triple site navigation links in the header and what do you mean by that? Can you pls explain a bit more?

I think the CMS is a poor CMS system to be honest (Squarespace) -- trying to convince my boss to redesign the next site in Wordpress.

Every link on a page makes all the other links weaker. So all your internal links throughout the site are greatly weakened because you have all those extra nav links.

Forget that 100 links on a page thing. You should remove any unnecessary links and have as few as possible per page really.

It's not that you have to have the same text in both a <title> & <h1> tag per page, sure you can do that If you really want to go all out targeting a single specific keyword (per page) but you can also slightly modify a page title text & use that for an <h1>.

Example:






In the example above I tied the page <title> to the <h1> tag text (alternative SERP title) without looking spammy.

• Electronic Manufacturing Services
• Electronic Manufacturing Checklist

Ranking for one of those variations can help rank the 2nd keyword/phrase. Authority trickles down.

I also tied the <h2> tags/text to relevant internal pages with same/simlar keyword optimized anchor-text that's surrounded by 100% relevant text. Assume the Lorem Ipsum filler text is relevant content/text. The links below each <h2> would each be pointing to a more detailed page on the sub-topic (ex: Manufacturing Shipping Requirements).













The duplicate internal nav links are wasting opportunities to pass any authority to other internal pages that can be ranked. Assumes the web page with the triple nav links has some type of authority to actually pass on to another internal page.

You need to look at the BIG picture when it comes to internal links, make every link count for something instead of just dropping links all over the place.

Don't worry about counting links, instead focus on making each link serve a relevant purpose.