ranking my local business help

25 replies
  • SEO
  • |
So I have a wedding photography/videography business in the Portland area and I have optimized it and did as much white hat back linking as I could. Now about 6 months later, I rank on 5th/6th page for "wedding videographer portland" and still way on the 15-17th page for "wedding photographer" keywords. Can anyone help me figure out what I need to do to get to the front page of google for these keywords? I know the local photography market is saturated but still.

Thanks in advance
#business #local #ranking
  • Profile picture of the author openlenspdx
    If anyone can take a look at it and see what I am doing wrong and offer any suggestions, i'd greatly appreciate it. Wedding Photographer & Videographer - Wedding Videography and Photography is my site
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  • Profile picture of the author DABK
    You did not optimize anything.

    I don't think you understand what optimizing means.

    The homepage sucks.

    You have a big-ass image top left on all the pages I looked at. You made it clickable, so it's extra annoying (leads nowhere).

    You have practically no words on the home page and you definitely don't have keywords.

    You don't have keywords in alt text, the images have numbers for names.

    If you want to rank for
    Portland videographer

    you ought to use those words on your page, and related words.

    But visitors should find your page interesting.

    Your call to action is minute and way too low on the page.

    From an SEO point of view, you didn't do any o-page optimization.

    From a customer/ conversion point of view, you didn't do any.



    Originally Posted by openlenspdx View Post

    So I have a wedding photography/videography business in the Portland area and I have optimized it and did as much white hat back linking as I could. Now about 6 months later, I rank on 5th/6th page for "wedding videographer portland" and still way on the 15-17th page for "wedding photographer" keywords. Can anyone help me figure out what I need to do to get to the front page of google for these keywords? I know the local photography market is saturated but still.

    Thanks in advance
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  • Profile picture of the author openlenspdx
    so how do I do that? It's a photography site. the thing that attracts people to call me is my work. So you say I should change to call to action on the homepage using the keywords?
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    • Profile picture of the author DABK
      No, I'm saying make the number big and put it where people can see it.

      No, people don't buy your photography services because your work, they buy because they trust and like you and your work. And you can make them trust and like you with words.

      I promise you your fingers will not fall off if you introduce each photo, video.

      This is a photo I took at a wedding in x neighborhood of Portland. Notice xyz about it... The couple loved it because of that.

      Ditto for having a headline that says something like:

      Wedding Photographer in Portland, Or.
      a subtitle that starts with:

      Portland Wedding Photographer's Photos

      Google onpage optimization and read a few of the articles that pop up. (Here's what I got doing that: https://www.google.com/search?q=onpa...utf-8&oe=utf-8).


      Originally Posted by openlenspdx View Post

      so how do I do that? It's a photography site. the thing that attracts people to call me is my work. So you say I should change to call to action on the homepage using the keywords?
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  • Profile picture of the author openlenspdx
    so turns out that I had image names when I uploaded it. But weebly automatically changes the names to numbers. That sucks. So I either can just edit the alt tag and keep the actual names as numbers, or i'll have to switch to wordpress. Also, you suggest writing something about each image as just plain text, not as an alt tag?

    One more questions. The home page. Should i put anything else on there? I want it to be clean looking since most of the stuff I want people to see are on the wedding photog/video links
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  • Profile picture of the author ChrisNosal
    Banned
    Backlinks, anchor text, etc. are about the only way to get real rankings, but Google has become so advanced local backlink anchor text spamming (making all your backlinks "wedding photoghrapher portland" and "portland wedding photographers" doesn't work anymore.

    To rank your business, you need to put in quality content - "quality" in Google's context mean don't just use "wedding photographer" or variations - use related words, such as "taking the perfect picture", and say things that make the whole page connect and look relevant to the topic of the keyword.
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  • Profile picture of the author openlenspdx
    So should I not worry about the fact that weebly changes the image name I create to numbers?
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    • Profile picture of the author Blaine Smitley
      Why would anybody hire you to take photos of their wedding?

      I mean it's not like it's rocket science or anything complicated... Like SEO in a tough market.

      They can just take their own wedding pictures, or even have a family member take them. Heck they can even get a free obama phone with a camera. They don't nead a real one, gosh they cost money.
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  • Profile picture of the author openlenspdx
    Blaine. You response isn't what I asked for first of all. Secondly , you obviously are naive or have no creative taste. Just cause people have cars doesn't make someone a race car driver just like with photography. I've seen many crappy photographers , let's not even get started with having a friend take photos. Plus do you really want your friend to be busy taking photos all day that he doesn't even feel like part of the wedding. Photography is just as complicated as seo. You obviously have no clue

    Goddd. What an asshat

    BTW, your profile picture. Horrible lighting . just saying
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    • Profile picture of the author Blaine Smitley
      Originally Posted by openlenspdx View Post

      Blaine. You response isn't what I asked for first of all.
      Would you like your money back?

      "Just cause people have cars doesn't make someone a race car driver just like with photography."

      So what do you mean? That if I want to win a race I should pay a professional driver to win it for me? Actually that's very good advice.

      "Plus do you really want your friend to be busy taking photos all day that he doesn't even feel like part of the wedding. Photography is just as complicated as seo."

      Do you really want people to give you good advice when they won't be profiting from your business's higher placements in the SERPS? Photography isn't even in the same league as SEO when it comes to the amount of knowledge and work it takes to be successful.

      "You obviously have no clue."

      That's not going to keep me from sharing a few with you though

      Clue #1) Why don't you look around for a PAID SEO course put together by a professional. You can learn all you need to know. Free advice on forums is worth exactly what you pay for it.

      Clue #2) Then BUY a real hosting account for you website? Site speed is a ranking factor.

      Clue #3) Then PAY A PROFESSIONAL to build you a real site for your photography business. If a real pro builds it, you can rank high with the small extras that they will incorporate into it.

      BTW, your profile picture. Horrible lighting . just saying"

      Yeah I know. I went to a photography forum and got free advice on what to do for my picture there.

      And here is your last clue......

      Clue #4) This link right here http://www.openlensportland.com actually goes to your website... Unlike the one in your signature that's mispelled.

      LOL

      You're welcome!
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    • Profile picture of the author DABK
      Blaine has a point, which you're missing.

      Let's assume people can find your site. Why would they hire you over another photographer? Why would they hire a photographer at all? Why not use cousin Mike's teenage boy who's got an expensive camera for his birthday last year?

      Your site needs to answer such questions.

      You're not a photographer right now, you're a marketer. Stop thinking like an artist and think like a marketer.

      PS You're not selling your photography to artist, you're selling them to old, fat dudes who want to know how many photos and how many prints of each photo they get for the money they pay you.

      Who want you to make their butt-ugly daughter look beautiful on her great day.

      Who want you to make their pretty daughter look like she's not marrying the dumbass she's marrying, etc., etc.

      What's the conversation going on in the minds of whoever hires you?

      Who hires you, by the way, usually? The bride? The groom? The bride's mother? The groom's? The bride's father? The grooms?

      They have different conversations going on in their heads, and you have to get in there and make that stop so they can think about buying your services.

      PPS You have not positioned yourself differently than any other schmuck with a camera. Change that.

      Originally Posted by openlenspdx View Post

      Blaine. You response isn't what I asked for first of all. Secondly , you obviously are naive or have no creative taste. Just cause people have cars doesn't make someone a race car driver just like with photography. I've seen many crappy photographers , let's not even get started with having a friend take photos. Plus do you really want your friend to be busy taking photos all day that he doesn't even feel like part of the wedding. Photography is just as complicated as seo. You obviously have no clue

      Goddd. What an asshat

      BTW, your profile picture. Horrible lighting . just saying
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  • Profile picture of the author openlenspdx
    Thanks to those of you who actually gave me some good advice without attitude like the rest of these assholes
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  • Profile picture of the author openlenspdx
    Thanks DABK. 90% of the time its the bride that hires me. How do you hook a bride that doesn't sound like an infommercial?
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    • Profile picture of the author jamesfreddyc
      Originally Posted by openlenspdx View Post

      Thanks DABK. 90% of the time its the bride that hires me. How do you hook a bride that doesn't sound like an infommercial?
      Put up a horrible photo. Something that has all of the attributes of a photo taken by 90 year old Uncle Joe. Add the following description:

      "If you are a bride to be and planning your own wedding, just keep in mind that there are no do over's for taking photos of your big day. We guarantee they are done correctly."

      That's just off the cuff -- really you need a good copywriter that has experience in the niche and knows what converts.
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    • Profile picture of the author DABK
      The standard is not: sounds like an infomarcial. The standard is: do they hire you often enough?

      Do you have happy clients? Ask them why they chose you. Ask them what they expected and why they're happy?

      You have unhappy clients? Ask them what they expected and why they're unhappy.

      Write copy based on that.

      Use ugly photo vs beautiful photo, like James suggested.

      Originally Posted by openlenspdx View Post

      Thanks DABK. 90% of the time its the bride that hires me. How do you hook a bride that doesn't sound like an infommercial?
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      • Profile picture of the author jamesfreddyc
        Originally Posted by DABK View Post


        Use ugly photo vs beautiful photo, like James suggested.
        James suggested the OP get professional copy help
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        • Profile picture of the author DABK
          I use 'you' in a general sense.

          Once he has an understanding of his clients, he should hire a copywriter, provide copywriter photos and responses from his clients.

          Originally Posted by jamesfreddyc View Post

          James suggested the OP get professional copy help
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  • Profile picture of the author openlenspdx
    Good advice. Thanks guy. Although I was looking at photographers on top page of google I my area and they have similar sites to mine. But definitely something to think about
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    • Profile picture of the author DABK
      You could do it without text, but it's harder.

      You can rank from incoming links only. Get to work and have wedding planners and churches and caterers link to your site. Some must use the words City + wedding photographer, at least 'wedding photographer' as anchor text.

      But it's harder.

      You can convince people only with your images only. But you'll convince more if there are attempts at persuasion with words.

      Also, just because the other photographers do it, doesn't mean you have to.

      Didn't your grandma tell you something along the lines of
      If Mikey jumps of a bridge, are you going to jump too?

      And did you not say, No to that?

      Plus, do you know for a fact that their sites are getting them a lot of business? Maybe the business they get is despite their sites.

      Originally Posted by openlenspdx View Post

      Good advice. Thanks guy. Although I was looking at photographers on top page of google I my area and they have similar sites to mine. But definitely something to think about
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  • Profile picture of the author SureshHiten
    Start posting in Quora and use all the function which is available, soon you will get better result.
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  • Profile picture of the author nettiapina
    If you want some first impressions, the white text on light background doesn't look too good. Your blue logo on any colored background looks pretty bad. I'd say that the blue "hates" every color you're trying to put it on.

    I've got an advertising agency background so I might be overly sensitive to this stuff, but you might want to look into it.

    Your wedding image folder looks pretty good, but some of them are cropped a bit too close to the subjects. Just a minor nitpick.

    Sorry, nothing concrete about SEO. Gotta run.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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