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Moving content while minimizing loss of link juice?

by Mike Vick
3 replies
  • SEO
    • |
I have a client that has these two sites:

TechMommy.com
- This site is currently not being updated
- The top five articles on this site have tons of link juice
- Client wants to now re-purpose this domain name
- The five top articles will not be relevant to the re-purposed site

GreatMoms.com
- New site has little link juice
- Client wants to move the top five articles from the old site to this site to give it instant link juice
- The articles that would be moved are relevant to the new site
- The client doesn't want to use the old domain name for this new site

* These domains are made up, of course. :-)

Any suggestions on how to proceed? The client wants to minimize the lost of link juice to the re-purposed, old domain. She also wants to give a juice bump to the new domain. Thoughts?

My initial thought was to do a temporary redirect to preserve the link juice to the old site while sending search engine traffic to the new site. Am I doing it wrong?
#301 redirect #content #juice #link #loss #minimizing #move site #moving #redirection #temporary redirect
  • Profile picture of the author nettiapina
    Originally Posted by Mike Vick View Post

    Any suggestions on how to proceed? The client wants to minimize the lost of link juice to the re-purposed, old domain. She also wants to give a juice bump to the new domain. Thoughts?

    My initial thought was to do a temporary redirect to preserve the link juice to the old site while sending search engine traffic to the new site. Am I doing it wrong?
    It's pretty hard to have your cake and eat it too. I'd just 301 redirect the articles that have a new home and don't fit the new site, and take the possible hit to the old domain. Of course you can also interlink the sites to maximize their shared link juice.

    I'm not sure why Google would spread the link juice to two different sites. That doesn't make much sense. If Google sees a redirect and follows it, that's it. They're not as fussy as some SEOs might have you believe, and "temporary" redirect might be as good as "proper" 301. As long as their spider can follow it, even a Javascript redirect might do the trick (according to Google).
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    • Profile picture of the author Mike Vick
      Thanks for the reply.

      If a do a temporary redirect, would that preserve the link juice on the old sight and just send traffic to the new site? My thought is that the content would then help the new site earn links while the old site keeps its authority. I'm wondering if my theory is sound or if there's a better option I didn't think of.
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      • Profile picture of the author nettiapina
        Originally Posted by Mike Vick View Post

        If a do a temporary redirect, would that preserve the link juice on the old sight and just send traffic to the new site?
        Why would it? Either you're redirecting, or you're not redirecting.

        Are you going to have the article on both sites, and risk the article in the new site dropping to supplemental index because from Google's point of view there's apparently an authoritative site (your old site) that has the exact same content? If you'd drop it from the old site, it can't rank with that content any more.

        Might be possible with some sort of Javascript redirect, or by specifically looking for Google's bot and only firing the redirect after that. As I said the former is something that Google might still follow, and the latter is the kind of stuff that's against TOS.

        As I said you're trying to have your cake and eat it. It's usually not possible.
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        Links in signature will not help your SEO. Not on this site, and not on any other forum.
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