What is DA and how I can improve it ?

38 replies
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Hi friends. I want to know about complete information about DA. What is it and how to improve it ? As I know it is an important factor to be on the first page of google serach result.
#improve
  • Profile picture of the author Samfakroon
    DA means Domain Authority. This can be increased is High Domain Authority websites link back to your site. Thanks
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  • Profile picture of the author MikeFriedman
    It is a metric created by Moz which is mostly based on the links pointing to your site within their link database.

    There is no need to focus on improving it.
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    • Profile picture of the author DABK
      Nothing you should do anything to improve.
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  • Profile picture of the author NilimaSarasvati
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    • Profile picture of the author MikeFriedman
      Originally Posted by NilimaSarasvati View Post

      Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.
      Domain authority, or domain trust, is important because it will help new pages of content (including blog posts) get indexed more quickly and have a better chance of ranking prominently in the search results.
      Do not listen to any of this. It is completely wrong.
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  • Profile picture of the author Yasin Rishad
    DA (Domain Authority) is a website metric created by Moz. Domain authority is based on a lot of factors. like how many backward links are pointing to your website and how authoritative those sites are.
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  • Profile picture of the author jazbo
    DA and PA are worthless. Forget them. Look at traffic.
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    • Profile picture of the author RHCalvin
      Originally Posted by jazbo View Post

      DA and PA are worthless. Forget them. Look at traffic.
      I would rather say improve your keyword ranking. Traffic will automatically flow if your website ranks among the top three results in Google.
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    • Profile picture of the author DevenderA
      Originally Posted by jazbo View Post

      DA and PA are worthless. Forget them. Look at traffic.
      how you will rank your site higher in google without DA of your domain and a PA of your page related to the search term..

      DA AND PA IS REALLY IMPORTANT FOR ORGANIC TRAFFIC AND YOU SHOULD(MUST) CONSIDER IT
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      • Profile picture of the author cbpayne
        Originally Posted by DevenderA View Post

        how you will rank your site higher in google without DA of your domain and a PA of your page related to the search term..

        DA AND PA IS REALLY IMPORTANT FOR ORGANIC TRAFFIC AND YOU SHOULD(MUST) CONSIDER IT
        NO search engine use the DA and PA metrics in the ranking of sites!
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  • Profile picture of the author badhiyakhana
    It means it is all related to back links. I have also heard that "domain age" is also a measuring factor regarding DA .
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  • Profile picture of the author Hudson White
    DA means Domain Authority. Domain authority is based on a lot of factors, like your domain age, how many backlinks are pointing to your website and how authoritative those sites are. You can increased DA by backlinking to High Domain Authority websites.
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  • Profile picture of the author sparrow
    I'm going to point something out and I suspect I'm going to be nailed for it being all wrong and I don't know what I am talking about but

    here is my 2cents on this

    I am pushing Domain Authority as a #1 factor to determine if you can win ranking for any keyword

    I am not saying this is a ranking factor that Google is using to determine in their Algorithm

    what I am pointing out is if you look at Domain Authority across millions and millions of keywords like I have

    you will start seeing that if you get a overall average that is higher than your website's DA value the chances of you being able to secure a top 10 position is hard

    that is all I am saying

    I can see already I am being criticize for this and rightfully so, because it is not a ranking factor that Google actually uses in their algorithm, so don't confuse this with their algorithm

    no one actually knows the algorithm not even their scientist they only manage it and add to it

    this is AI at it finest and continues to learn on it's own

    here is the flip side to this story, I've been developing software since the 80's and my specialty is Search Engine crawlers

    I've been looking a very long time for a easy common denominator to know if I can rank for any keyword in Google Search

    I really don't care where this comes from I just want to have a way to look at any keyword and know instantly if I have a chance to rank that keyword before I lift a finger to produce content or spend a dime that's it

    sometimes answers come from the strangest places and I believe I have a solution that works now

    I am an engineer by background and pragmatic about anyone who makes statements about anything without data to backup their beliefs

    I say what I say because I have the years and years of data to prove what I say not beliefs

    All I ask is that you have an open mind about what I have to say and show

    I did not want to blatantly promote but since I think there is a misunderstanding about what I have to say I would recommend you go to my youtube channel and check out my case studies and then come back and comment on my findings

    Unless you created your own software like I have to crawl millions and millions of pages in Google search and the same for creating webpages please don't criticize until you have your facts right
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    • Profile picture of the author DABK
      I don't have it in front of me right now but I looked at keywords in majestic seo. Too often, you have things like this:
      1. DA 27
      2 DA 30
      3. DA 15
      4. DA 48
      5. DA 18
      6. DA 42
      7 DA 11
      8 DA 36
      9 DA 61
      10 DA 27

      So, how do you use DA to tell how #1 made it to number 1?
      If you're saying that if I average the numbers for the top 10, I can use that to figure out if I can win, I might buy that. I'll have to look into it.

      Originally Posted by sparrow View Post

      I'm going to point something out and I suspect I'm going to be nailed for it being all wrong and I don't know what I am talking about but

      here is my 2cents on this

      I am pushing Domain Authority as a #1 factor to determine if you can win ranking for any keyword

      I am not saying this is a ranking factor that Google is using to determine in their Algorithm

      what I am pointing out is if you look at Domain Authority across millions and millions of keywords like I have

      you will start seeing that if you get a overall average that is higher than your website's DA value the chances of you being able to secure a top 10 position is hard

      that is all I am saying

      I can see already I am being criticize for this and rightfully so, because it is not a ranking factor that Google actually uses in their algorithm, so don't confuse this with their algorithm

      no one actually knows the algorithm not even their scientist they only manage it and add to it

      this is AI at it finest and continues to learn on it's own

      here is the flip side to this story, I've been developing software since the 80's and my specialty is Search Engine crawlers

      I've been looking a very long time for a easy common denominator to know if I can rank for any keyword in Google Search

      I really don't care where this comes from I just want to have a way to look at any keyword and know instantly if I have a chance to rank that keyword before I lift a finger to produce content or spend a dime that's it

      sometimes answers come from the strangest places and I believe I have a solution that works now

      I am an engineer by background and pragmatic about anyone who makes statements about anything without data to backup their beliefs

      I say what I say because I have the years and years of data to prove what I say not beliefs

      All I ask is that you have an open mind about what I have to say and show

      I did not want to blatantly promote but since I think there is a misunderstanding about what I have to say I would recommend you go to my youtube channel and check out my case studies and then come back and comment on my findings

      Unless you created your own software like I have to crawl millions and millions of pages in Google search and the same for creating webpages please don't criticize until you have your facts right
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      • Profile picture of the author sparrow
        Originally Posted by DABK View Post

        If you're saying that if I average the numbers for the top 10, I can use that to figure out if I can win, I might buy that. I'll have to look into it.
        yes this is exactly what I am talking about the overall average

        there is many exceptions to this that warrant further investigation, but in general yes

        it's the exceptions you need to do more investigation with other techniques

        but at a glance if you see values with low DA values go for it
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    • Profile picture of the author nettiapina
      Originally Posted by sparrow View Post

      what I am pointing out is if you look at Domain Authority across millions and millions of keywords like I have
      You may want to scale down the hyperbole, or explain your methods better. Analyzing millions of domains to any depth by "looking at" them is not something that's realistic.

      Originally Posted by sparrow View Post

      you will start seeing that if you get a overall average that is higher than your website's DA value the chances of you being able to secure a top 10 position is hard
      That sounds plausible, but only to an extend. If the niche is a spammy one the DA scores may not reflect reality. Also, Google's geographical targeting may mess up this method fairly badly.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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      • Profile picture of the author sparrow
        Originally Posted by nettiapina View Post

        You may want to scale down the hyperbole, or explain your methods better. Analyzing millions of domains to any depth by "looking at" them is not something that's realistic.
        .
        This is not hypebole

        my software runs 24/7 analyzing domains in depth

        the facts tell the truth
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      • Profile picture of the author sparrow
        Originally Posted by nettiapina View Post

        That sounds plausible, but only to an extend. If the niche is a spammy one the DA scores may not reflect reality. Also, Google's geographical targeting may mess up this method fairly badly.
        your right on for this

        spammy niches have different rules with Google, this is what makes looking at the search results very interesting

        I've seen many many spammy niches the ranking websites did not have one keyword in their content to deserve ranking for that keyword

        how do you explain this?

        the only factor that comes into play is Authority of the website

        since Google is not going to reveal this then you have to pick what is available to determine this

        Domain Authority by Moz this is all we have to work with so we make the best of it to make decisions
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        • Profile picture of the author MikeFriedman
          Originally Posted by sparrow View Post

          I've seen many many spammy niches the ranking websites did not have one keyword in their content to deserve ranking for that keyword

          how do you explain this?

          the only factor that comes into play is Authority of the website
          You will find the same thing in non-spammy niches. Probably over half the keywords I'm ranking and tracking right now do not appear on the ranked pages at all.

          It has little to do with Domain Authority in those cases and a lot more to do with understanding LSI and linguistic relationships between words and phrases. If it was just a matter of DA, Facebook would rank for everything.
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          • Profile picture of the author sparrow
            Originally Posted by MikeFriedman View Post

            You will find the same thing in non-spammy niches. Probably over half the keywords I'm ranking and tracking right now do not appear on the ranked pages at all.

            It has little to do with Domain Authority in those cases and a lot more to do with understanding LSI and linguistic relationships between words and phrases. If it was just a matter of DA, Facebook would rank for everything.
            Sometimes that is the case

            then how do you explain rankings with no content on them at all that rank

            your right about the LSI part and linguistic relationships

            but I see many sites with just images, brand information etc...anything but text ranking top 10

            there is exceptions to it all but in the end when you compare all the data the one thing that keeps showing up consistently is DA values

            I can see your very resistant to even looking at the data I make conclusions about this

            now when I see low DA values ranking top 10 among high DA sites this is where this particular keyword/niche has a weakness and you have to bring into play other SEO analysis factors to determine why such a low DA is beating out higher DA sites

            As I mentioned I use DA to make a quick analysis about potential to rank quickly
            to better go after keywords that will get more traction in the search results quickly

            what is happening with the majority of people who are not so up with their SEO as you are they spend and waste their time going after keywords they have no chance of even ranking

            by using DA as their initial metric even beginners can tell immediately if it makes sense to even try to rank for particular keywords

            Again my offer stands Mike, would love to discuss this and show you the data

            Ed
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  • Profile picture of the author addi alex
    DA is‘domain authority’ term which is used by a company called Moz ,the company have a algorithm that analyzed millions of websites and gave each one a score out of 100. This is their domain authority. Usually the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust and etc.
    For more read this post :-
    5 Best Techniques to Increase Domain Authority (DA) of a Website
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    • Profile picture of the author sparrow
      Originally Posted by addi alex View Post

      DA is‘domain authority’ term which is used by a company called Moz ,the company have a algorithm that analyzed millions of websites and gave each one a score out of 100. This is their domain authority. Usually the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust and etc.
      ]
      Good timing the DA value pretty much groups everything into one value to make a quick decision similar to what you would do if you did this all manually

      Here 4 keywords I've used for a case study I just ran these in my software
      make sure to have your moz bar installed to view each ranking URL

      keep in mind the sweet spot is under 40

      lose weight fast
      average DA 79.2

      how to start a business with no money
      average Da 85.6

      bahamas catamaran inclusive sailing vacation
      average DA 19.84

      amish backyard playsets
      average DA 26.98

      now look at the types of websites that rank for each keyword

      making a quick evaluation of each of these keywords, which websites do you think might be easier to out rank
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  • Profile picture of the author simonmks
    yes right Addi Alex,
    you have to look at the link you suggested
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  • Profile picture of the author faizzsheikh
    Domain Authority is a type of overall website score given by MOZ to a particular domain.

    Check this page and a quick video which explains DA in detail and how you can improve yours: https://moz.com/learn/seo/domain-authority
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  • Domain authority can only be increased when your website contains high quality content in it and it gets old as well. The more your website gets visitors the more its popularity will increase. By installing SEO Moz tool one can get to know how much DA a website is holding and what its page rank as well instantly.
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    • Profile picture of the author nettiapina
      Originally Posted by sonalichoudhary25 View Post

      Domain authority can only be increased when your website contains high quality content in it and it gets old as well.
      That's not a factor as far as I know. Content only indirectly affects domain authority.

      Originally Posted by sonalichoudhary25 View Post

      The more your website gets visitors the more its popularity will increase.
      If something gets more popular it gets more popular, nobody is going to disagree on that. However, if you're talking about mere traffic it's not a known factor in anything. If your traffic also links back to your site that'll affect SEO and DA.

      Originally Posted by Hemanth Malli View Post

      So the higher the domain authority of a website, the higher its ranking in search engines.
      Not really. Your conclusion jumps way too far. A site with a high DA score has the potential of being an authority site according to Moz, but it's a completely different matter wether it ranks on any particular keyword.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Profile picture of the author sparrow
    The key to this thread is Google now ranks websites based on Authority based on the bread crumbs they provide about how they rank websites in their algorithm

    Problem is they don't give us any solid clues or actual tools like the page rank tool for you to determine Authority

    With this understanding the complete website out weights just a page for ranking these days

    This does not give us much to use without lots of manual work in determining this Authority that Google is now using

    Fortunately a 3rd party provides a best shot effort at providing an Authority value

    Thanks to Moz for providing a best shot effort in determining this value by comparing billions of website URLs against known factors

    The issue now is how do you use this Domain Authority to your advantage

    As I've tried to explain in several threads knowing the overall DA values for all top ranking sites for a particular keyword aids us to make a quick determination if you have a fighting chance in earning a spot for that keyword

    This is only a quick assessment of your competition at a glance

    Generally if I see the average value less than 40 go for it

    If I see values from 40-60 it is going to require some work

    Any values over 60 is very difficult especially if the average value is closer to 100

    I am not saying you can't rank for over 60 but it will take lots of effort if you must rank for that keyword

    I prefer to flush out the low hanging fruit and aim to find values 40 and less that still have commercial intent

    I am in no way saying the DA value is a ranking factor of Google never have

    But knowing the quality of your competition using DA is a very quick way to assess this without wasting time we all have too much to do chasing keywords you may never rank for in the top 10

    How you improved the quality of your Authority pretty much is keep doing what your doing with quality content and effort and time will hopefully be on your side

    What I do find the more I rank for lower end keywords and provide good visitor value I find myself ranking more and more for those harder to rank keywords without directly targeting them

    DA is just a quick assessment of your overall competition nothing more and how you use it to your advantage is the bottom line
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  • Profile picture of the author Hemanth Malli
    Originally Posted by badhiyakhana View Post

    Hi friends. I want to know about complete information about DA. What is it and how to improve it ? As I know it is an important factor to be on the first page of google serach result.
    Hi,

    Domain authority is a metric which rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So the higher the domain authority of a website, the higher its ranking in search engines.
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    • Profile picture of the author sparrow
      Originally Posted by Hemanth Malli View Post

      Hi,

      Domain authority is a metric which rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So the higher the domain authority of a website, the higher its ranking in search engines.
      Hi that is not always true about the higher your DA value the higher you rank, too many factors to make that broad of a brush stroke about DA values

      here are two examples of what I mean

      first for a keyword I rank for

      modern keyword research

      at the moment my site is ranking #10 but on first page with a DA of 13

      I did nothing to promote this for conventional backlinking other than the keyword phrase is in my title
      (correction I have a youtube channel)

      my competition is
      searchenginewatch.com DA 87
      searchenginejournal.com DA 80
      moz.com DA 88
      facebook.com DA 100
      inbound.org DA 55
      themordernentrepreneur.com 20
      modernwpthemes.com DA 61
      growthhackers.com DA 48
      slicktimesavers.com DA 13

      average value for this page is 55.2 very doable if I tried but it got to page one all on its own

      I also did a case study about why some low ranking DA Values are out ranking higher DA value websites

      one case the website content was so old in the search results just placing updated information got them on page one for a highly competitive keyword

      check out the video case study here


      so you honestly you can't make such a broad statement about DA but it does give you a very quick understanding on your competitors strength

      you must evaluate what is happening at the search page level at all times
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  • Profile picture of the author Tonyjose
    Hi,
    DA stands for Domain Authority. This can be increased is High Domain Authority sites link back to your site. It means how much you have increase backlinks, then DA will automatically improved
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    • Profile picture of the author DABK
      You didn't read any of the posts before yours, did you?

      Originally Posted by Tonyjose View Post

      Hi,
      DA stands for Domain Authority. This can be increased is High Domain Authority sites link back to your site. It means how much you have increase backlinks, then DA will automatically improved
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  • Profile picture of the author SaanviRao
    Banned
    Few steps that could help you to know how DA of any website can be increased:

    1. Ensure that your technical SEO is in place
    2. Create lots of linkable content
    3. Develop strong internal linking
    4. Regularly remove toxic backlinks
    5. Be patient
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  • Profile picture of the author Sunainapaul11
    Domain aurthority of any website can be improved by following few factors. They are:

    1. Earn links from more sites
    2. Start marketing your content
    3. Not only diversification, you need a clean link profile
    4. Build a well-planned internal link structure
    5. Write epic content and nothing less than that
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  • Profile picture of the author SureshHiten
    Calculated logarithmically, domain authority (DA) is the score given to your domain calculated on the basis of the unique root domain linking back directly to your site.

    You could check your domain authority and that of other sites through MOZ bar extensions of which are available for Google Chrome and Firefox etc.

    Domain authority of a site is good indicator about its quality and search engine ranking performance and should be taken into consideration if you do link building for SEO.

    Increasing the total number of links to your domain originating from unique root domains is the only way to increase DA.

    It means that getting more than one links from same domain which is often true in press release submissions, article submission, bookmarking, social sharing and blogs would not help your site increase domain authority. If done persistently it will only harm your site as most of the SEOs found out after Google rolled out Penguin Update.
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  • Profile picture of the author SandraDLaurean
    Banned
    Domain authority is based on a lot of factors. however, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are.
    You can improve your DA by
    Get rid of bad links.
    Gain good links.
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  • Profile picture of the author cup243
    Why aren't you guys having PA more into account? as opposed to DA...

    In my experience, for many keywords, what matters the most is PA... in fact, in the bianual MOZ report on google's algorithms... they put PA way above.

    I feel PA and DA are both equally important, THEY NEED TO WORK TOGETHER.

    The domain will give your brand an authority within a niche.

    Your page will position you in the SERPs...
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