Tips to reduce Bounce Rate of your Site

There are plenty of discussions and debates going on everyday webmasters world about how to reduce bounce rate of one's site. People share their experiences about how do they do it so I am sharing some tips which I had found useful.

Design & Theme : Design and Theme of a site depend tremendously on its bounce rate. A clearly navigable design along with a theme which is simple yet attractive will always increase users engagement to the site reducing its bounce rate.

Loading speed : No body likes a site which takes a long time to load. It just irritates the visitors. Its does not mean that only your lading page have to load faster. Maybe your landing page loads faster but your other pages does not load good then no matter what happens your bounce rate will still be high. Make sure each and every page of your site loads smoothly.

Navigation : Suppose a visitor comes to your site for information which he/she needs to find but they didn't find it in the landing page. So, what they are going to do? They are going to search for it in your site. In order them to find the information the navigation of your site has to be very good so that users who is completely new to your site can also attain ability to get what he/she wants.

Internal Linking : I, myself focus on this element very much. Bounce rate couldn't be lowed if a user visits on a single page of your site, he/she have to visit multiple pages. How can you do that? The answer short and simple by 'internal linking'. I use this technique in each and every blog of mine. Internal linking can be done by having a universal column in a blog which will show the most 'popular topics' and /or 'recent topics' or putting relevant links in the content body. I also prefer putting links of related posts at the end of my each blog posts so visitors who like my posts can also visit them and reduce my bounce rate as well.

Call to action in landing page : Create call to action elements in the landing page such as signup forms, short surveys, allure them to visit another page by showing free stuff such as ebook, free service, free trial service etc.

Mobile usability : Today major portion of the visitors comes from mobile so make sure your site is mobile optimized. Remember users experience is very important to have engagement so make sure your mobile site loads even in a very weak internet connection also.

Segmenting Content : Segmenting a content structure or blog post is a very clever way to reduce bounce rate but it should be done very wisely or else it may backfire. The trick is to cut up your long blog posts in number of sections or parts and then post them one by one along with very interconnected internal links.