Way of structuring keywords in a 10-15 page website

7 replies
  • SEO
  • |
Hi all,

I have a question to you that may seem basic, but I'm utterly lost here. I think it's affecting my Google rankings so I'd be very grateful to anyone who can help me find the right solution to this.

My question is how to structure an entire site regarding keyword phrases, assuming the site has a main page and several secondary pages (i.e. 5-8).

Say you have 15 keywords, with the first and second much better than the others (the primary and secondary phrases).

So far when I've built sites, I've used the primary and secondary kw phrases in the homepage, and several of the others. However, in the secondary pages I've also used some of these phrases - with the difference being, sometimes the primary keyword isn't in the title but is rather in the ALT tag of an image.

Whenever I could, I tried to use more relevant keywords in each page. But at times the content is pretty similar (think a website which reviews all canon cameras - you can pretty much use every phrase in every page and it would make sense).

Someone told me that the correct approach would be to use the primary/secondary keywords only in the main page, and to use the minor keywords sparingly in the secondary pages - and NOT use the primary or secondary keywords at all.

Since I see some of my sites going down in rankings I figure I'm doing something wrong. Can John or anyone else help with this? I'd be very very grateful.

Many thanks,
Solarwind
#1015 #google #keywords #page #site #structuring #website
  • Profile picture of the author Solarwind
    No help? I am desperate...
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  • Profile picture of the author Seekness
    Each page should have a certain keyword phrase target in mind. In creating each page, make sure that your page title, h1 header, link, and content includes the keyword or phrase you're targeting. If you're writing an article, make the density about 2-3% of the overall word count so that if you have 300 words written, your phrase appears 4-6 times. Don't overdo it. Alt tags shouldn't have much of an impact on SEO.
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  • Profile picture of the author Solarwind
    Thanks Dandee... but this is for a specific page. How does this change when you consider an entire site as a whole, not as a collection of individual pages? As far as I know, Google does that.
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    • Profile picture of the author Seekness
      It doesn't change. When building an SEO strategy, you should almost treat each page like its own site. You want each page to be as effective as possible for a particular keyword. Overlapping keywords will just dilute the power of each page individually.
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    • Profile picture of the author pappyy3
      I could be way off track here, but my understanding is that Google ranks pages ... not sites
      Signature

      Tonster

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  • Profile picture of the author Solarwind
    Thanks for all the responses! So I have another question: suppose one or two or three pages are really messed up in terms of SEO (say, the KW density is way abnormal). Will this drag down the entire site, or just those pages?
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  • Profile picture of the author Seekness
    Just those pages - unless they're so blatantly abnormal (spammy) that G flags your site.
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