Getting featured on Forbes.com

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I have some contacts at Forbes.com and I can get a few B2B companies featured there. The plan is to call some companies and offer to get them published. They are guaranteed to be published on Forbes.

Here is my question...

I'm not an SEO expert. Are backlinks from Forbes.com valuable enough to focus the call on improving their SEO ranking? Or do you think the focus should be on reputation management stuff since they will show up on Forbes when prospects Google them?

I realize there are other benefits to being featured on Forbes, such as exposure to their audience. I don't want to focus on this benefit. Unless the article is really interesting, it may not get a ton of views. Don't want companies to have false expectations of getting a flood of customers just because are being featured on Forbes.

Brandon
#backlinks #companies #featured #forbescom #management #reputation #sell
  • Profile picture of the author davidweb09
    Yes, I am interested in you offer, please let me know your price, I want to publish an article content on Forbes.
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    • Profile picture of the author rushindo
      Originally Posted by davidweb09 View Post

      Yes, I am interested in you offer, please let me know your price, I want to publish an article content on Forbes.
      Hi David,

      The price is out of reach for most Warriors.

      If you don't mind though, can you tell me what you think is the most valuable? The backlink to improve SEO rankings or showing up in Google on Forbes when people Google you?

      Brandon
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      • Profile picture of the author nettiapina
        Originally Posted by rushindo View Post

        The price is out of reach for most Warriors.
        Well, that doesn't really narrow it down much. There's constant flow of "warriors" on this forum who would not have $100 to invest.

        If you're only talking about a single backlink I feel that even something like $100-150 would be fairly expensive. The article is going to end up on a new page, and after a few days it's only linked from an archive.

        This is why I think that DABK makes an excellent point.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author alexjames212
    Hi Brandon,

    Yes Forbes is one of the site which is pretty much up there in terms of ranking or reputed websites. Getting featured on Forbes is certainly going to bring in audience and branding value for any company. But I doubt a magazine like forbes will be willing to feature companies that doesnt prove its credibility.
    There should be some criteria to get featured on Forbes.

    Thanks,
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    • Profile picture of the author rushindo
      Originally Posted by alexjames212 View Post

      Hi Brandon,

      Yes Forbes is one of the site which is pretty much up there in terms of ranking or reputed websites. Getting featured on Forbes is certainly going to bring in audience and branding value for any company. But I doubt a magazine like forbes will be willing to feature companies that doesnt prove its credibility.
      There should be some criteria to get featured on Forbes.

      Thanks,
      Hey Alex,

      Thanks for your feedback. You are right, there is definitely criteria to getting featured on Forbes. The most important thing is having content that caters to the Forbes audience, and is written in the correct format and style.

      As I said, I have several contacts that write for Forbes. These guys have been writing for Forbes since 2012. So I can guarantee companies their article will be published. If you know the right people, you can easily get educational content and case studies published on Forbes.com. My Forbes contacts will help them prepare the article and have it sent to the appropriate people.

      You mentioned the article "certainly" bringing in an audience. That is not necessarily true. As I said before, the article has to be interesting in order for people to read it. Or should I say the title or headline has to be interesting. THEN it can bring in an audience. But there are no guarantees there so I'm not going to focus on that.

      The only guarantee is that they will be published. If you had to focus on one of the SEO ranking benefit or the reputation management benefit, which one would you focus on?

      Brandon
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      • Profile picture of the author DABK
        A link from Forbes is better than a link most people can get, but, unless the article gets picked up many times, it's not going to be the link of links.

        However, though you state you're aware of the other implications of being published in Forbes, I have to add:

        You're going to sell yourself short if you sell the backlink. Even if an article is seen by nobody but the writer and his mother, it's in Forbes.

        A smart broker like yourself, would teach the value of printing that article and posting it in the business owner writer's office or waiting room, to boost credibility/conversions.

        A smart broker like yourself would teach the value of adding the words 'as featured in Forbes' on the websites and ads of the business owners helped to get published in Forbes.

        A smart broker like yourself would teach the value of publishing that article in booklet format and use it as a business card when meeting prospects.

        A smart broker like yourself would teach the business owner writer to alter positioning to: The only dentist from La Jolla to have been featured in Forbes in the past 3 decades. (Yes, it would take a bit of thinking to get the claim wording right - accurate and exciting, but man-o-man!)

        Besides you and them, who would know that Forbes didn't choose them based on Forbes' amazingly rigid-seeming (to most people but you) editorial criteria?

        Hey, for an additional fee, you can even come up with a couple of well-written paragraphs they can tag to whatever campaign they're running, or just paste next to the picture of the byline.

        You can take it one step further, get 10 articles written (for their clients), call it a book, make it a book, and sell it as the Reno's Only Mortgage Broker to be featured in Forbes advice to first time home buyers, or something like that.
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  • Profile picture of the author Nino
    Using the link as the main benefit for your calls is a bad idea.... The 2nd strategy - about the reputation is much much better because of many reasons but one of them would be that a big business, which could support the price you're asking for, are more interested in a better reputation than another link (when they probably have quite a bit of them).

    The link has value and those businesses should realize the potential since they might know a bit about SEO, but using it as the main benefit isn't the right way to hook those clients.
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  • Profile picture of the author robseo
    You messaged me asking to comment on this. Then you're asking what's the more valuable benefit from doing a single action; posting on Forbes. Tell us how much you plan to charge for this. You assuming people on this forum can't afford you, makes you seem less credible than Hilary. I'm not about to toot my own horn, but I run huge campaigns, all day, every day. Your comment is insulting at best.

    If you're going to ask how to sell your product, you need to provide the details of the product to be sold. Including price. How long the ad will be up. Is it a contextual link in an article or are you talking about putting a banner up? Your question isn't specific enough, nor supported with enough information to give you valuable feedback. Please provide the details I mentioned and I'll be glad to tell you more about how to sell it.

    Cheers,

    Rob
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    • Profile picture of the author rushindo
      Originally Posted by robseo View Post

      You messaged me asking to comment on this. Then you're asking what's the more valuable benefit from doing a single action; posting on Forbes. Tell us how much you plan to charge for this. You assuming people on this forum can't afford you, makes you seem less credible than Hilary. I'm not about to toot my own horn, but I run huge campaigns, all day, every day. Your comment is insulting at best.

      If you're going to ask how to sell your product, you need to provide the details of the product to be sold. Including price. How long the ad will be up. Is it a contextual link in an article or are you talking about putting a banner up? Your question isn't specific enough, nor supported with enough information to give you valuable feedback. Please provide the details I mentioned and I'll be glad to tell you more about how to sell it.

      Cheers,

      Rob
      Rob,

      Sorry if you were insulted by my response when asked about the price. I replied that way because I didn't want this thread to turn into an advertisement.

      The price is $7,500.

      We are talking about a full article, not a banner, ad, etc. The client will be featured as a guest author. They can include images, video, and up to three links that direct to anywhere. The article will remain indefinitely.

      Case studies will also be accepted, as long as the case study is not a blatant ad. The case study must be a story on how a company achieved some kind of result. So here they can talk about how they helped one of their clients.

      Lastly, if the client writes well, I can get up to 5 articles/case studies published for them. If they are approved to publish additional content, it will be $2,500 for each additional content piece they want to publish.

      Let me know if you feel this is too cheap.

      Brandon
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  • Profile picture of the author rushindo
    DABK, wow. Never thought of some of that stuff. Now you got me thinking.

    Nino, you're right. The reputation management would definitely seem more valuable. I can see companies feeling like backlink approach it is just another link, with no understanding of the weight of the link.
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  • Profile picture of the author GyuMan82
    Purely from an SEO standpoint, a link from Forbes is great, but on it's own it's not going to skyrocket you to the top in even a medium competition niche. Yes it may build authority in Google's eyes, but for $2500 you'd get more SEO results investing your dollars elsewhere.

    The value in my opinion is more on the reputation side, where being featured in Forbes is more of a credibility builder.
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  • Profile picture of the author WinstonCarter
    Banned
    If you can realistically can do it for your clientele then you will make money money than you can possibly handle! LOL
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    • Profile picture of the author rushindo
      Originally Posted by WinstonCarter View Post

      If you can realistically can do it for your clientele then you will make money money than you can possibly handle! LOL
      In my first post I said I can get a "few" companies featured. Definitely wish I could get an unlimited number of companies featured!!!
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    • Profile picture of the author paulgl
      It appears that forbes, as a lot of other big sites, uses javascript for links.
      So, they would not be real links. I imagine this is a global setting on
      purpose.

      I can't believe forbes would allow anyone to pocket money doing this.
      It would be a violation of their editorial standards.

      Forbes has their own program of branded content. I can't believe they
      would allow anyone to go rogue. The list of companies is kept
      at a minimum.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author rushindo
        Originally Posted by paulgl View Post

        It appears that forbes, as a lot of other big sites, uses javascript for links.
        So, they would not be real links. I imagine this is a global setting on
        purpose.

        I can't believe forbes would allow anyone to pocket money doing this.
        It would be a violation of their editorial standards.

        Forbes has their own program of branded content. I can't believe they
        would allow anyone to go rogue. The list of companies is kept
        at a minimum.

        Paul
        Not sure where you see javascript links. I just read an article on Forbes with outbound links that were not javascript. They link directly to the target URL, and the target URL is displayed in the status bar when you hover over the link.

        Also, I'm sure you realize that there are PR firms making hundreds of millions of dollars by getting their clients in the media, right? Publications work with PR firms all the time... and they are fully aware that PR firms are getting paid.

        PR firms actually help publications and reduce their workload on finding stories and finding content. It is a partnership of sorts. And you have to know people. That's the name of the game in PR.

        I don't own a PR firm, though just wanted to mention this. So if I know some writers and I know what they want to write about in the future, I can connect them with companies to provide that content. They don't care if I get paid. I'm helping them out.

        Paul, can you please elaborate on the following:

        Originally Posted by paulgl View Post

        Forbes has their own program of branded content. I can't believe they
        would allow anyone to go rogue. The list of companies is kept
        at a minimum.

        Paul
        I don't follow. What do you mean the list of companies is kept to a minimum? What list? What program of branded content?
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  • Profile picture of the author yukon
    Banned
    Yea, the contextual links I just looked at on a random Forbes article page are followed HTML links. They even show up on the text version of the Google cache (still followed links on the cache).
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  • Profile picture of the author alvinchua91
    Originally Posted by rushindo View Post

    I have some contacts at Forbes.com and I can get a few B2B companies featured there. The plan is to call some companies and offer to get them published. They are guaranteed to be published on Forbes.

    Here is my question...

    I'm not an SEO expert. Are backlinks from Forbes.com valuable enough to focus the call on improving their SEO ranking? Or do you think the focus should be on reputation management stuff since they will show up on Forbes when prospects Google them?

    I realize there are other benefits to being featured on Forbes, such as exposure to their audience. I don't want to focus on this benefit. Unless the article is really interesting, it may not get a ton of views. Don't want companies to have false expectations of getting a flood of customers just because are being featured on Forbes.

    Brandon
    Hi Brandon, links from Forbes.com is definitely good for SEO assuming the website in question is relevant to Forbes business.

    But if businesses are actually looking to get featured on Forbes, it's not so much about the backlink juice. Instead, it's about getting the credibility boost as well as traffic boost.
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  • Profile picture of the author robseo
    The way you're going about this is all wrong. Your price is fine, assuming you get them in the print version as well as the website. The overall exposure is the big gain here. Forbes is intensely credible to most consumers and even if your prospects don't care for Forbes, they know their prospective customers read it, and those that do, generally have a higher income, higher rate of home ownership, more expensive vehicles...etc. than subscribers of let's say WorldStar. Ha!

    The SEO benefit is substantial but still just a side effect to the Forbes subscriber getting a magazine he looks forward to every so often with your success story waiting to be read by eager eyes.

    I've done SEO for a long time and one of the keys to staying ahead, I can't believe I'm giving this away, but it's to not focus on the SEO so much and focus on growing your brand and giving your customers what they want. Big secret, right?

    Skim over the SEO benefit and make small of the giant beast most businesses see it for. It'll make you sound like you've mastered SEO and this isn't a huge deal for you, after all, you're Forbes!
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  • Profile picture of the author nettiapina
    The price doesn't seem that high to me either, but as I said I feel that the value of a single link is maybe couple of hundred bucks. Even if I put some "Forbes bonus" on it I can't get to the point where it's 1/10th of your asking price. It's a minor feature for this service, but it's something you can certainly mention. Just don't make it the central claim. Companies who are ready to pay this have SEOs at their disposal, and if they're worth their salt they're going to say it's way overpriced as a SEO action.

    Forbes is a brand name that many recognize even on this side of the world. That's the strong point.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author robertonotte
    I'm interested in this.
    Could you PM me the all details of it?


    Originally Posted by rushindo View Post

    I have some contacts at Forbes.com and I can get a few B2B companies featured there. The plan is to call some companies and offer to get them published. They are guaranteed to be published on Forbes.

    Here is my question...

    I'm not an SEO expert. Are backlinks from Forbes.com valuable enough to focus the call on improving their SEO ranking? Or do you think the focus should be on reputation management stuff since they will show up on Forbes when prospects Google them?

    I realize there are other benefits to being featured on Forbes, such as exposure to their audience. I don't want to focus on this benefit. Unless the article is really interesting, it may not get a ton of views. Don't want companies to have false expectations of getting a flood of customers just because are being featured on Forbes.

    Brandon
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  • Profile picture of the author lana87
    I have discovered this thread quite by accident. You know, I recently found a great service offering its customers to get published on the large publications including Forbes. For your convenience, here is a link of this service http://www.netgeron.com/ . Good luck!
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  • Profile picture of the author SEONinjaa
    To publish a post on Forbes is biggest thing. Because Forbes links can enhance the website authority of the link. Forbes links is paid we have to follow some rules to post on Forbes.
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