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Why dont i out rank my competitors

by truebluefisho
14 replies
  • SEO
    • |
Been trying to outrank my competition for a few years, my site currently ranks no 4 for most popular keywords, I have used various SEO analysis tools to compare my sites on page SEO to the 3 guys who rank higher. All tools I have used rate my site and Seo as better than my competition. my Moz domain and page authority scores are also higher than my 3 competitors. So why don't I out rank them ?????
I have good keywords consistency, I have optimised meta tags, title, description, h1, h2, h3. Ive recently added more content to improve code to text ratio, Ive added alt tags to all images, page loads pretty quick.
I just cant understand why I cant out rank competition.
My site is www. main key words are
Gold coast fishing charters,
Deep sea fishing gold coast
fishing charter gold coast
Gold coast fishing
I have more links than my competition too. I feel like I may be just missing 1 or 2 important elements, but cant figure out what. Any suggestions would be greatly appreciated.
my main competitior bksfishing.com.au ranks number 1 for any keyword or keyphrase. the only thing I can see that he beats me on, is that he has a link from Dmoz and I don't. could this one link have that much impact.?
#competitors #rank
  • Profile picture of the author brettb
    Try making your site responsive - Google loves sites that are mobile friendly.

    Also add some sort of forum/discussion area to your site.
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    • Profile picture of the author nettiapina
      I don't particularly like your site. The elements do not look entirely professional. The text is hard to read, and there's too much of it on the front page. There's also quite a lot of links on the front: if you can, have only those that are the most important.

      I'm not sure why you feel your headings and titles are optimized. You could do much better in my opinion. On a positive note you don't seem to have several h1 on the front page. That's not true for sub pages, tho. You're even repeating the exact same h1 across the site.

      The backlinks are a mixed bag. The profile seems quite good on a glimpse, but there's no rhyme or reason to the back linking sites. Only a few of them have anything to do with your niche. I'd say that any backlinks is better than no backlink, but it's a bit of a worry when you've got that much going on.

      I'm trying to not rely on Majestic's "topical rankings" because they can be quite frankly complete crap. However, if you compare yours to that of your competitor, they seem to have clean and strong backlink profile mostly from recreation/travel/outdoors related sites. It's a bit hard to say if this has anything to do with it, but just to point out that it's not link vs. link. Not all links are equal even if their metrics were similar.

      Originally Posted by brettb View Post

      Also add some sort of forum/discussion area to your site.
      Please don't. They don't automatically add anything, but make your site a target for spammers. You need to nurture the forums for them to work, and that's a lot of work.

      Originally Posted by Criks View Post

      The fact that your website is NOT responsive might actually be the 1 true reason why you don't touch #1
      Non-responsive sites rank all the time, they just may get slightly lower rankings in the mobile search.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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      • Profile picture of the author truebluefisho
        Originally Posted by nettiapina View Post

        I don't particularly like your site. The elements do not look entirely professional. The text is hard to read, and there's too much of it on the front page. There's also quite a lot of links on the front: if you can, have only those that are the most important.

        I'm not sure why you feel your headings and titles are optimized. You could do much better in my opinion. On a positive note you don't seem to have several h1 on the front page. That's not true for sub pages, tho. You're even repeating the exact same h1 across the site.

        The backlinks are a mixed bag. The profile seems quite good on a glimpse, but there's no rhyme or reason to the back linking sites. Only a few of them have anything to do with your niche. I'd say that any backlinks is better than no backlink, but it's a bit of a worry when you've got that much going on.

        I'm trying to not rely on Majestic's "topical rankings" because they can be quite frankly complete crap. However, if you compare yours to that of your competitor, they seem to have clean and strong backlink profile mostly from recreation/travel/outdoors related sites. It's a bit hard to say if this has anything to do with it, but just to point out that it's not link vs. link. Not all links are equal even if their metrics were similar.



        Please don't. They don't automatically add anything, but make your site a target for spammers. You need to nurture the forums for them to work, and that's a lot of work.



        Non-responsive sites rank all the time, they just may get slightly lower rankings in the mobile search.
        Ive made a few changes, H1 is now not site wide. Ive changed the font colours to make it easier to read. Ive also removed a lot of the content. I had been experimenting to see if more content would help serp. ive also reduced the number of links on front page.
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  • Profile picture of the author Criks
    Originally Posted by truebluefisho View Post

    Been trying to outrank my competition for a few years, my site currently ranks no 4 for most popular keywords, I have used various SEO analysis tools to compare my sites on page SEO to the 3 guys who rank higher. All tools I have used rate my site and Seo as better than my competition. my Moz domain and page authority scores are also higher than my 3 competitors. So why don't I out rank them ?????
    I have good keywords consistency, I have optimised meta tags, title, description, h1, h2, h3. Ive recently added more content to improve code to text ratio, Ive added alt tags to all images, page loads pretty quick.
    I just cant understand why I cant out rank competition.
    My site is www.truebluefishing.com.au
    main key words are
    Gold coast fishing charters,
    Deep sea fishing gold coast
    fishing charter gold coast
    Gold coast fishing
    I have more links than my competition too. I feel like I may be just missing 1 or 2 important elements, but cant figure out what. Any suggestions would be greatly appreciated.
    my main competitior bksfishing.com.au ranks number 1 for any keyword or keyphrase. the only thing I can see that he beats me on, is that he has a link from Dmoz and I don't. could this one link have that much impact.?

    The fact that your website is NOT responsive might actually be the 1 true reason why you don't touch #1

    After quick inspection i notice you have a few horrible practices in place on your website. In-line CSS and a lack of title/alt's and the habit of including external images instead of images stored on the server.

    Ie.
    <img style="width: 195px; height: 129px; vertical-align: middle;" alt="deep sea reef fishing" src="//nebula.wsimg.com/00aa47cca332a4faf2019aa114f2025e?AccessKeyId=4AFB1 1E3AFD604EB30B1&amp;disposition=0&amp;alloworigin= 1">
    Added a on-page seo scan between you and your competitor with some clear info:
    http://seositecheckup.com/checkup/re...fishing.com.au
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    • Profile picture of the author truebluefisho
      Originally Posted by Criks View Post

      After quick inspection i notice you have a few horrible practices in place on your website. In-line CSS and a lack of title/alt's and the habit of including external images instead of images stored on the server.

      Added a on-page seo scan between you and your competitor with some clear info:
      Search Engine Optimization (SEO) Tools | SeoSiteCheckup.com
      How does one fix inline css?
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  • Profile picture of the author DABK
    Like Nettiapina said, your onpage optimization can be improved.

    You're not ranking because it's not about more keywords, higher SEO scores, or your MOZ domain and page authority.

    It used to be that: Everything else being equal, the page that gets the most backlinks wins.

    Now, it''s: Everything else being equal, the page that gets the most backlinks from pages that cover related topics wins.

    Get backlinks from related sites, get links from pages that would have a high PR (they get lots of good links themselves).

    Originally Posted by truebluefisho View Post

    Been trying to outrank my competition for a few years, my site currently ranks no 4 for most popular keywords, I have used various SEO analysis tools to compare my sites on page SEO to the 3 guys who rank higher. All tools I have used rate my site and Seo as better than my competition. my Moz domain and page authority scores are also higher than my 3 competitors. So why don't I out rank them ?????
    I have good keywords consistency, I have optimised meta tags, title, description, h1, h2, h3. Ive recently added more content to improve code to text ratio, Ive added alt tags to all images, page loads pretty quick.
    I just cant understand why I cant out rank competition.
    My site is www.truebluefishing.com.au
    main key words are
    Gold coast fishing charters,
    Deep sea fishing gold coast
    fishing charter gold coast
    Gold coast fishing
    I have more links than my competition too. I feel like I may be just missing 1 or 2 important elements, but cant figure out what. Any suggestions would be greatly appreciated.
    my main competitior bksfishing.com.au ranks number 1 for any keyword or keyphrase. the only thing I can see that he beats me on, is that he has a link from Dmoz and I don't. could this one link have that much impact.?
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    • Profile picture of the author paulgl
      No offense, but I always find it a little daft that people think they
      can build it, and people will just come. You followed some
      nonsense BS list, and think you will just rank.

      You don't realize google will not just rank a site because you
      have followed some list, got more links, etc.

      Anyone that told you that, is full of it.

      Do you think your competitors ranked right off the dock?

      If you actually have a boat chartering business, I would
      most certainly concentrate on advertising. You'd be surprised
      what advertising, more customers, ratings, etc. can do for
      a real business search engine ranking.

      The last thing on your list would be SEO.

      Why would google rank you over a proven winner?

      Give them a reason. It's not amount of links, h1, metas, or
      any other such rot(ten) list.

      Just off the top of my head, I'd ditch the emphasis on
      "gold coast" in a heart beat, in favor of something that
      makes more sense.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author truebluefisho
        [DELETED]
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        • Profile picture of the author dilipsam
          Originally Posted by truebluefisho View Post

          Please explain why the emphasis on "gold coast" doesn't make sense, given that the business operates in the gold coast region, I think it makes perfect sense.
          Actually I came here for help after such a long time to Warrior. But I saw your thread.


          Yes, the first few replies are spot on. Make your site multi device friendly!

          Try diluting the Gold Coast occurrence further as it dominates the 2-word phrases keyword density and as for Fishing Charter, try using synonyms or related terms (Free Keyword Density Analyzer Tool)

          Emphasis on Gold Coast is okay but it can't dominate other keywords. A good explanation would be to give you analogy. Supposing I were to rank for search engine marketing and I place heavy emphasis on search engine, it doesn't make sense since I am not running a search engine.

          Similarly, you should be targeting your specialty or niche as primary, the locality will take care for itself.

          So if you persist with your Gold Coast thingy, it should be that your site must concentrate on Gold Coast tourism or for visitors.

          Split the keywords before you decide on what to target.

          Here's what I do, I split my search terms by asking myself questions and then hop onto keyword research.

          What? Where? Who?

          What kind of marketing?
          Search Engine Marketing

          Fishing Charter? Where?
          Fishing Charter at Gold Coast
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          • Profile picture of the author truebluefisho
            Originally Posted by dilipsam View Post

            Actually I came here for help after such a long time to Warrior. But I saw your thread.


            Yes, the first few replies are spot on. Make your site multi device friendly!

            Try diluting the Gold Coast occurrence further as it dominates the 2-word phrases keyword density and as for Fishing Charter, try using synonyms or related terms (Free Keyword Density Analyzer Tool)

            Emphasis on Gold Coast is okay but it can't dominate other keywords. A good explanation would be to give you analogy. Supposing I were to rank for search engine marketing and I place heavy emphasis on search engine, it doesn't make sense since I am not running a search engine.

            Similarly, you should be targeting your specialty or niche as primary, the locality will take care for itself.

            So if you persist with your Gold Coast thingy, it should be that your site must concentrate on Gold Coast tourism or for visitors.

            Split the keywords before you decide on what to target.

            Here's what I do, I split my search terms by asking myself questions and then hop onto keyword research.

            What? Where? Who?

            What kind of marketing?
            Search Engine Marketing

            Fishing Charter? Where?
            Fishing Charter at Gold Coast
            That kind of explains it better, site does have a mobile friendly version too
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            • Profile picture of the author dilipsam
              Originally Posted by truebluefisho View Post

              That kind of explains it better, site does have a mobile friendly version too
              Mobile Friendly and Responsive Design have the same goal but they are different.

              Being Mobile Friendly can mean, your site has a redirect for mobile users using the browser agent script. This means duplicated content.

              Responsive design:
              Very simple. Open your site in browser and try re sizing the browser, horizontally. How does that look? I tried doing that and contents failed to resize according to screen size.

              Now, this is called Responsive design, which is universal and accessible on all devices, big and small---tablets, PDAs, smartphones, desktops and laptops.

              The advantage of Responsive design is: One uniform URL accessible on multiple devices Vs Mobile Friendly (most often requiring a redirect to another URL with the same contents, exclusively for mobile phones)
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      • Profile picture of the author truebluefisho
        Originally Posted by paulgl View Post

        No offense, but I always find it a little daft that people think they
        can build it, and people will just come. You followed some
        nonsense BS list, and think you will just rank.

        You don't realize google will not just rank a site because you
        have followed some list, got more links, etc.

        Anyone that told you that, is full of it.

        Do you think your competitors ranked right off the dock?

        If you actually have a boat chartering business, I would
        most certainly concentrate on advertising. You'd be surprised
        what advertising, more customers, ratings, etc. can do for
        a real business search engine ranking.

        The last thing on your list would be SEO.

        Why would google rank you over a proven winner?

        Give them a reason. It's not amount of links, h1, metas, or
        any other such rot(ten) list.

        Just off the top of my head, I'd ditch the emphasis on
        "gold coast" in a heart beat, in favor of something that
        makes more sense.

        Paul
        ive had the site 8 years, so its hardly ranking right off the dock! it does rank fairly well, No 4 for most keywords, Surely one has to follow some sort of guidelines/list, to cover at least the basics. I do concentrate on many forms of advertising, SEO is just one of those. Please tell me what you think makes more sense than "Gold coast" and why. What do you suggest I give google as a reason to rank me higher?? What am I missing? that's what im asking, whats not on the list that I need to do?
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  • Profile picture of the author cbpayne
    The content is poorly written keyword spam. Google got this one right.
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    LookAfterWP - Protection, Maintenance and Performance
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  • Profile picture of the author expmrb
    As like the other webmasters said your on-page optimization can be improved, its true.
    You have said that you have higher Moz DA/PA. But it is more likely to rely on Majestic CF/TF then Moz. And moreover I find your site's loading time much longer. It may be the template of yours or as you have put so much content in the homepage alone. I also found that many of your text in your homepage are not quite clearly visible at a first glance. So try to improve them too.
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    SEO Motionz Forum & Blog- Digital Marketing Forum & Blog,
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
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  • Profile picture of the author cookiesfromhome
    Banned
    First important thing make your site Google friendly.Do your website on page in an effective way then you can do effective off page seo techniques.
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