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Can somebody please explain this ?

by kazimuhith
7 replies
  • SEO
    • |
Hi,

As you all might know that the keyword " gold ira rollover " is a very CPC keyword is precious metals niche ( CPC of $27 ) . I was curious as to which sites ranked for this in google and searched for that. I was not surprised to see authority sites like usagold, investopedia, yahoo finance in top 10.

But I am very baffles to see a 1 year old domain having 2-3 pages in 4th position. This domain has merely 30-35 backlinks . It has a 2000 word article in home page and very few outgoing links as well.

Can somebody please explain how did it rank in google ? I am baffled to see this...please see the screenshot.
#explain
  • Profile picture of the author arpitagarwal82
    Just because you can't see all the backlinks of a website, doesn't mean that they don't exist.
    Most of the PBN links networks block link crawling services. So you can never be sure of how many backlinks that site have.
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    • Profile picture of the author kazimuhith
      That domain is goldirarolloverq.com/ and it comes up in 4th when you search google for "gold ira rollover " .
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    • Profile picture of the author Paul Hanney
      Originally Posted by arpitagarwal82 View Post

      Just because you can't see all the backlinks of a website, doesn't mean that they don't exist.
      Most of the PBN links networks block link crawling services. So you can never be sure of how many backlinks that site have.
      This is a valid point, the backlink crawler tools you are using are likely not picking up all the backlinks the backlinks they have.

      You also pointed out the domain name is almost the same as the search term, whilst Google did do the EMD algorithm update it hasn't really penalised and removed a whole lot of websites. Combine that with the backlinks you cannot see and some good on-page then that's probably your answer.

      Sometimes it's hard to get your head around and frustrating but that's why the Google Algorithm is so complicated, to keep us all guessing so we can't try to manipulate it like the old SEO years ago.
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  • Profile picture of the author kazimuhith
    Anyone else please ?
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    • Profile picture of the author DABK
      They have better on-page optimization than other sites, they may have better links... Not a lot of sites going for the keyword.
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    • Profile picture of the author danparks
      Originally Posted by arpitagarwal82 View Post

      Just because you can't see all the backlinks of a website, doesn't mean that they don't exist.
      Most of the PBN links networks block link crawling services. So you can never be sure of how many backlinks that site have.
      Originally Posted by kazimuhith View Post

      Anyone else please ?
      arpitagarwal82's answer makes sense. Looking at the site's backlinks, they've got a few decent ones, and they're obviously from a PBN. The site didn't rise in SERPs accidently, they paid for SEO. And, as mentioned, there may be a few, or many, backlinks not revealed. They could be intentionally blocked, and backlink checkers don't find anywhere near to all the backlinks to any site anyway. If there exists even just one great backlink that isn't displayed, that alone might be the difference between ranking high or low.
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