Backlink to Main Site, Blog, or Both?

by JMarno

Posted: 15 years ago 8 replies

Okay, I'm still in the newbie class. I am doing article marketing and using backlinking to try to build traffic, and I am having some success. But it's in drips and drabs.

I have been backlinking mostly to my main website squeeze page. Now I need advice from Warriors whether I should switch my strategy to link instead to my blog (which points to the squeeze page), or perhaps to both?

#backlink #blog #main #site

Andy Crofford 15 years ago

The advantage to building backlinks to both is if you are successful then you will own multiple first page results for your keyword, but this is difficult to do.

Which site is better optimized for your keyword? Are you using this keyword in the anchor text?

If the blog is better optimized I would link to that though you are going to want very well designed pages as the visitor is going to have to click twice to get to the offer.
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- melanied 15 years ago
  
  You should be linking to lots of different pages within your site - this makes a natural profile. In a totally, 100% organic linking profile, people would link to pages they found interesting!
  
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  *melanie
  
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Punkaj Dube 15 years ago

Go for both. Backlinks help in the long run.
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Seekness 15 years ago

You'll most likely require a lot more traffic if someone's hitting your blog and then you're hoping they go to your squeeze page, so unless you have some phenomenal sales copy, you're probably best off directing traffic to the squeeze page. As someone else said, though, it's good to link to as many pages within the site as you can to build a more natural looking profile. If your blog offers value to your readers, it's definitely worth trying to link to as well. Some people like to do one backlink to a deeper page within the site (i.e. your squeeze page), and the other backlink to the main domain.
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balamasti 15 years ago

as a newbie as u , i would like to do all the work which could bring me benefit
bewbies are supposed to try more IMO
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- dadeon 15 years ago
  
  Your home page carries the real PR value and passes that value down to your other pages.
  
  When you publish an article on Ezine Articles the site itself has a PR7 but the page on which your article is might not even have a PR. The value comes from the homepage itself.
  
  BUT - building deep links is VERY important. I would say you need to focus 60% of your links to your root domain and 40% as deep links.
  
  Here's a simple technique:
  When publishing articles, most directories will allow 2 links in your bio. Send one to your home page and one as a deep link.
  
  Deep links are great because it makes Google look deeper in your site and helps your inner pages to get ranked.
  
  I have one site that has a PR2 for the root domain but I have more than 10 pages that each have a PR1 or PR2. These are my "money pages" - the pages that convert best. That's why tracking and testing is also important for SEO.
  
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geniussunny 15 years ago

In my opinion you should go for both......perhaps many advices are in front of you...choice is yours......good luck...
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