Question About Ranking for Local Keywords

Before you can optimize your website, social media profiles or anchor text for link building, you have to know what keywords you want to use. When it comes to local search marketing, you are not only targeting industry-specific terms but geo-specific terms as well.

Include your name, address and phone number.

If you can get locus reviews, then that would be better.

While doing you on-page SEO, remember to add City/Region in SEO tag.

And focus on long-tail keywords and check out the SEO competition.

Provide the complete and detailed information about the website then for local targeting use keyword phrase including your main keyword along with user intent and specific location.

Hi

First thing If you haven’t already, you’ll need to claim your Google My Business page.

Find more info HERE and on how to set up Google My Business.

All you need to know is that once you’ve set it up, you should include the following:

Add a long, unique description that’s formatted correctly and includes links.
Choose the correct categories for your business.
Upload as many photos as possible.
Add a local phone number to your listing.
Add your business address that’s consistent with that on your website and local directories.
Upload a high-resolution profile image and cover photo.
Add your opening times/days (if relevant).
Get real reviews from customers

NAP (Name, Address, Phone Number)

Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites

Local Reviews: Local reviews have a direct impact on local search rankings, so you’ll want to spend some time acquiring them.

On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.

Few important bullet points:
Try to add your City/Region, plus a relevant keyword, within your landing page title tag.
Try to add your City/Region, plus a relevant keyword, within your landing page H1 tag.
Try to add your City/Region, plus a relevant keyword, within your landing page URL.
Try to add your City/Region, plus a relevant keyword, within your landing page content.
Try to add your City/Region, plus a relevant keyword, within your landing page image ALT attributes.

If you wants to focus on local SEO so you need to put physical address and contact number on your website and search area, state or city wise keywords and place these on main elements of on-page seo like meta tags and do submit your website in citation websites, yellow pages and business directories.

Build high PR SEO backlinks for your site to rank your local keywords in Google search engines.

Google and choose a competitive keyword of your business activities, then add the address and brand name, at last try to build backlinks on varied portals.

Take care while choosing keywrds for your website.
Check the compition using different free tools for it
SEO off page has strong phase for it

Use your keywords in title, url, alt text, etc. Don't over do it (use related keywords rather than pointlessly repeating the same keyword).

Have the physical address displayed on your site (preferably on all pages you want to rank, even if it's the footer).

GEO tag your photos.

Get links from other local sites, preferably related (if your site is about home insurance, get links from other insurers (hard), mortgage broker, real estate agents, appraisers, inspectors, architects, surveyors, hvac guys, plumbers, etc.

There are plenty of ways which helps to increase website ranking. Each SEO expert have their own way and I have my way too and the technique which I use specially for local search Create topic in Quora and add appropriate content on that created topic and stuff link in the keyword and start discussion relevant question and tag the created topic in discussion.

If you want to get the benefits of local SEO, first of all you should submit your business in Google local business and then submit your site in local business directories and citations. Then you will be able to get local ranking benefits.

Great tips everyone. In addition make your keywords has city or state terms on it.

Optimize Your Website for Local Keywords

1. Include your business NAP in prominent place.
2. Give your pages geo-specific, descriptive meta tags (meta title and description) including your zip/postal code.
3. Make sure you have contact information, including your NAP, in text on every page of your site.
4. Embed google map and driving direction on your website.
5. Add your location to your image alt text.
6. Add Schema markup in your website where possible.

Get Local Business Listings (Citations)
When it come to Local Map Ranking, Local Business Listings (Aka Citations) are a key component of the ranking algorithms in Google and Bing Local Search. According to Moz 2014 Local Search Ranking Factors, Citation is the 3rd biggest ranking signal and make up 15.5% of the overall ranking factors.

Citation volume and the number of other business listings referencing your business location(s) are important in google local 3-pack; however, consistency and accuracy will always take precedence over volume. Here's a list compiled by Hubspot of the 50 local business directories to submit your business

Get Reviews on your Google+ Local page and on 3rd party websites
Reviews are one of the major ranking perspective in your local rankings in Google and elsewhere, and they're one of the very important factors (It hold 9.8% weight in local search) in getting customers to choose you over your competitor.

This is truly important that your business have some positive reviews on Google+ Local page and on other popular third-party sites. When your consumer want to read reviews, they usually visit Google Maps, Yahoo Local, Yelp, CitySearch, Insider Pages, MerchantCircle, TripAdvisor, Better Business Bureau (BBB), Foursquare, Manta, and Angie's List.

Create and Share Local Content
Create local content relevant to your business and the city you live in and share with the world via your website and social media. For example, you can write about an past local event where you participated or an upcoming event you're going to participating.

There's endless opportunities when you use creative thinking about the events and businesses in your area of town. Just don't forget to include images, videos and link to the event site (If there's any website dedicated to that event). Want more Local Content Creation Idea, read Mike Ramsey Strategy.

Find Local Link Opportunities
Moz found Link is the second important factor and has 18.3% impact in local search results. Links from local websites that point to your website impacts your sites ability to rank in 3-pack and make your website "authority" locally.

There are many ways to acquire local links like Sponsor a meetup group, Host a community event, donate to a local club or organization, from local newspaper site, etc. You can find an Interesting Local Link Building Guide from Casey Meraz Post on Moz.