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One Business, Two Offices, Two States.....

by TrickyDyk
7 replies
  • SEO
    • |
Hello All,

I'm looking for some SEO advice for the above situation. I have a client that I have already performed SEO optimization for in the area their main office is located.

This client just recently opened a new office in a neighboring state, and asked for me to optimize their website etc. for the area the new office is located in.

Can anyone provide any insight into how to properly go about this? Should I create new content that is dedicated to the new office location? Should I have location based sub-domains for these pages, or have them in a location based directory? All help is appreciated.
#business #offices #states
  • Profile picture of the author DABK
    First things firs:

    Google + page for the new location, citations, pages that rank for new city+keyword...

    Originally Posted by TrickyDyk View Post

    Hello All,

    I'm looking for some SEO advice for the above situation. I have a client that I have already performed SEO optimization for in the area their main office is located.

    This client just recently opened a new office in a neighboring state, and asked for me to optimize their website etc. for the area the new office is located in.

    Can anyone provide any insight into how to properly go about this? Should I create new content that is dedicated to the new office location? Should I have location based sub-domains for these pages, or have them in a location based directory? All help is appreciated.
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    • Profile picture of the author TrickyDyk
      Originally Posted by DABK View Post

      First things firs:

      Google + page for the new location, citations, pages that rank for new city+keyword...
      Absolutely agree here. My main concern at the moment is how to handle the integration of the new location optimized pages into their current website. Im curious about how to go about setting up the URL structures, as well as avoiding duplicate content.

      I'd imagine that similar content on different pages, with the only different being the location keyword modifiers, would still draw a possible penalty from google. Any thoughts here?
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      • Profile picture of the author DABK
        Google chicago mortgage brokers, chicago mortgages and las vegas mortgage brokers, las veags mortgages... Or any other city. And you'll see zillow pages... That's the way it works.... It's not the same content.

        I have not seen the same content rank for different keywords... Though I have not looked in a long time.

        I have several sites, same content (90% sameness) going for the same keyword, but have not yet got around to backlinking....

        I am #27 for one city, #73 for another, #66 for yet another, #43 for another.

        So, it does seem that Google is indexing them. Will Google let them go to page 1? Don't know... But will in a few weeks.

        Originally Posted by TrickyDyk View Post

        Absolutely agree here. My main concern at the moment is how to handle the integration of the new location optimized pages into their current website. Im curious about how to go about setting up the URL structures, as well as avoiding duplicate content.

        I'd imagine that similar content on different pages, with the only different being the location keyword modifiers, would still draw a possible penalty from google. Any thoughts here?
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      • Profile picture of the author pororo
        Originally Posted by TrickyDyk View Post

        Absolutely agree here. My main concern at the moment is how to handle the integration of the new location optimized pages into their current website. Im curious about how to go about setting up the URL structures, as well as avoiding duplicate content.

        I'd imagine that similar content on different pages, with the only different being the location keyword modifiers, would still draw a possible penalty from google. Any thoughts here?
        The approach you need for your URL structure was answered above by yukon. As for the content, I prefer to create a different content that targets that location, much safer rather than the same content with other location just by changing the location name.
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  • Profile picture of the author yukon
    Banned
    There's different ways to target multiple cities, so I guess you need to ask the client what are the odds they'll keep expanding into additional states/cities so you'll know how to structure your site.

    Domino's Pizza has one example of silos targeting multiple states/cities.
    • hxxps://pizza.dominos.com/arizona/phoenix
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    • Profile picture of the author danparks
      Originally Posted by yukon View Post

      There's different ways to target multiple cities, so I guess you need to ask the client what are the odds they'll keep expanding into additional states/cities so you'll know how to structure your site.

      Domino's Pizza has one example of silos targeting multiple states/cities.
      • hxxps://pizza.dominos.com/arizona/phoenix
      I always like this approach. You see it ranking for city-specific keywords a lot. BackPage does something kind of similar with subdomains - getting the city in the URL, and BackPage usually ranks very high (of course BackPage is a huge site with millions of backlinks, so they'll probably rank no matter what they do).

      It's a very logical way to present information (site -> state -> city). And it seems Google likes this presentation of information for local keywords.
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      • Profile picture of the author TrickyDyk
        Originally Posted by danparks View Post

        I always like this approach. You see it ranking for city-specific keywords a lot. BackPage does something kind of similar with subdomains - getting the city in the URL, and BackPage usually ranks very high (of course BackPage is a huge site with millions of backlinks, so they'll probably rank no matter what they do).

        It's a very logical way to present information (site -> state -> city). And it seems Google likes this presentation of information for local keywords.
        First off, thank you all for your responses. I definitely agree with this approach.

        To answer an earlier question, I know that the client will not be expanding to other locations anytime in the next year or two, but there is a possibility that the main office may expand to another location. I do know that for this instance, there would be no need to optimize for a new business location because this office would simply be an expansion of the main office to accommodate more employees, and not necessarily more business in that area. All business it would receive would be directed from the main office. The client has no desire to perform SEO for that location.

        However, do any of you feel it would be within their interest to do so? I'd imagine more listed business locations would increase the search visibility of the company overall. Thoughts?
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