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AdWords help, Negative keywords within a Campaign

by RPathani
2 replies
  • SEO
    • |
Hey All,

I am collecting keywords for a product i want to promote and I have found myself becoming overwhelmed.

If I have a long-tail keyword phrase "science diet weight loss dog food" and my product has nothing to do with dogs, can i just add dog or dogs as a negative keyword for the campaign and solve the problem of un-targeted traffic?

Is there a downside to doing it this way or should i eliminate this keyword phrase totally?

By leaving the long tail keyword phrase in an adgroup and just adding the negative will save me alot of time going thru each and every long-tail keyword phrase my keyword tool spits at me (tens of thousands).

I just wanted to know if this is frowned upon from google.

Thanks
Rishi
#adwords #campaign #keywords #negative
  • Profile picture of the author jaggyjay
    Hi Rishi,

    Yes. You can add "dog" or "dogs" as a negative keywords match campaign wide. This is advisable especially if your product/landing pages have nothing to do with dogs.

    You can also add the entire phrase as a negative match. This is actually called "embedded matching"; and used effectively this kind of matching allows you laser precision-control of your keywords.

    Google does not frown on you for refining and improving your keywords and ads; they actually reward you.

    If you have thousands of keywords, then using campaign-wide negative matches will offer a quick fix. But I can tell you that simply eliminating irrelevant and non-performing keywords will give your Quality Score a boost - and save you lot's of money in the long run.

    Hope this helps.

    - jay
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    • Profile picture of the author RPathani
      short and sweet...

      thanks jaggy!
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