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Laster-targeted traffic vs. untargeted?

by Thumoney
6 replies
  • SEO
    • |
I just followed the link in another thread here to the Affiliate Help Site of the FatLoss4Idiots product on Clickbank: Affiliate Help Page

Quote:
"It's not possible to sell over $21 Million Dollars from a single ClickBank account UNLESS you're selling to NON DIETING audiences.

There simply aren't enough people searching for dieting related keywords to do $21 Million Dollars worth of business for a single ClickBank account.

Many affiliates are 'living in the past' (using antiquated marketing strategies).....because they still focus on "laser targeted traffic" (when in reality the solution is the OPPOSITE of laser targeted traffic).

Please remember that the COST to acquire non dieting visitors is MUCH CHEAPER (since the number of 'cheap' topics is almost limitless).

Also, the VOLUME of potential NON DIETING VISITORS is much higher than most people realize."
What they are suggesting is producing untargeted cheap traffic.

Is the idea here to get $0.05 clicks on keywords such as "tattoos" and then market a fat loss product to those people, making a profit over volume? (Sounds almost like the spammer-approach...)

I don't know, but this seems just wrong. From my perspective the key to success with Direct Marketing is laser-targeting.

What would you say?
#lastertargeted #traffic #untargeted
  • Profile picture of the author dburk
    Hi Thumoney,

    If you target irrelevant keywords in AdWords you will suffer a poor quality score and have to pay a severe premium over your competitors. A normally $0.05 click may cost you $5.00 due to your poor quality score. I doubt you could have any success with such an approach.

    Perhaps on some third tier networks you could get away with that or if you are willing to pay per impression rather than PPC.
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  • Profile picture of the author Easy Cash
    True, you may get some sales from targeting untargeted traffic.

    But, it is all about Return On Investment. ROI.

    Investment could be time or advertising dollars.

    You want the most efficient business model and this means finding people who;

    - are ready to buy
    - take less effort from you to get them to convert
    - do not need to be educated on your product as much
    - are already very close to buying.

    This is why the direct marketing approach is very popular.
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  • Profile picture of the author Thumoney
    Hi Don, hi Gerry. My guess is first that it's not necessarily about google adwords here, since due to QS that would not work at all as you said, Don. The idea might be to buy traffic or generate free traffic elsewhere.

    To be honest, my guess is the product owners just want to encourage affiliates to get more traffic to their site. The best approach doing not laser-targeted traffic might be to a) find related topics and b) just target the demographics. You can see this approach on facebook if you are bidding on the terms "sex and the city" selling a weight-loss product, just because it's the exact same demographic target group.

    Then those people are not that targeted or in a frame of mind searching for the product, intenting to make a purchase. But it might create a positive ROI if the buying costs are significantly low. Agreed?
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    • Profile picture of the author Easy Cash
      Originally Posted by Thumoney View Post

      Hi Don, hi Gerry. My guess is first that it's not necessarily about google adwords here, since due to QS that would not work at all as you said, Don. The idea might be to buy traffic or generate free traffic elsewhere.

      To be honest, my guess is the product owners just want to encourage affiliates to get more traffic to their site. The best approach doing not laser-targeted traffic might be to a) find related topics and b) just target the demographics. You can see this approach on facebook if you are bidding on the terms "sex and the city" selling a weight-loss product, just because it's the exact same demographic target group.

      Then those people are not that targeted or in a frame of mind searching for the product, intenting to make a purchase. But it might create a positive ROI if the buying costs are significantly low. Agreed?

      Yes - I see your point. Have to agree with you there.

      It really will depend on the product you are selling too.

      For example, I would imagine it would be hard to sell a product that is in a very narrow niche to a broader audience.

      However, if your product fits a broad demographic, then yes it should sell and you could get some low cost advertising to make it work.
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  • Profile picture of the author lstoops
    Pay attention to commercials on TV. I do some workouts on Fit TV and guess what commercial comes on every night? The Video Professor. On FIT TV. At first it doesn't seem like that would make sense. But its about demographics. This is a good example of what they are talking about. We all have many sides to us.
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  • Profile picture of the author Thumoney
    TV commercials are a very good example of this. I always say with my partners that if you want to make a product convert on TV, you have to have a product that appeals to a very broad audience. Weight Loss may be such a product and that's why it may make sense in this particular example. Doesn't make sense on most others.

    Also I think it is still way better to laser-target regarding conversions, again only downfall maybe the costs in that niche.
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