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CDN and SEO

by jma24
6 replies
  • SEO
    • |
Hello fellow Warriors,

Company is planning to move assets to a CDN server(Amazon CloudFront) to improve load speeds. Are there any procedures/best practices to follow to ensure SEO integrity? Concerned on rankings for images, as they will be stored on a third party domain now; is there anything that should be done or am I just worrying for nothing?

Any feedback or insights on this matter would be greatly appreciated.

Kind regards,
J
#cdn #seo
  • Profile picture of the author jma24
    Bump looking for feedback. Did some additional research and looks like some people are on the fence on this. On one end, people are saying it should be fine as long as the CDN provider provides a way to ensure that Google knows our content on their CDN is duplicate content.

    On the other end, people are saying you lose the assets (images, PDF files, etc) SEO, but not the page SEO original traffic and rankings.

    Any thoughts on this anyone?

    Warm regards,
    J
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  • Profile picture of the author yukon
    Banned
    If you had a live example of an established site using the Amazon CloudFront it would help make better informed decisions before migrating an entire site.

    I'm guessing you have a huge site with a ton of page loads from traffic.
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  • Profile picture of the author yukon
    Banned
    BTW, you could always setup a new small site for Amazon CDN SEO testing.

    Prove Amazon does what you want/need for SEO & go from there with the money site that matters. A test site might take 2 or 3 months to get real data but it's a better plan than walking into something blind especially when it involves an established money site.
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  • Profile picture of the author jma24
    Hi Yukon,

    I appreciate the advice and suggestions. I agree that it would be ideal to setup a test site first but company is planning to move forward with the integration process to CloudFront within the next few days. My concern is that although the speed boost will definitely be beneficial, I want to ensure that best practices are made when performing the switch.

    I read about people using W3 total cache tool or CNAMEs and was wondering if anyone had experience something similar. If there was anything to watch for on the technical side that may have an adverse effect on SEO during CDN setup.


    Warm regards,
    Joe
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    • Profile picture of the author yukon
      Banned
      Originally Posted by jma24 View Post

      Hi Yukon,

      I appreciate the advice and suggestions. I agree that it would be ideal to setup a test site first but company is planning to move forward with the integration process to CloudFront within the next few days. My concern is that although the speed boost will definitely be beneficial, I want to ensure that best practices are made when performing the switch.

      I read about people using W3 total cache tool or CNAMEs and was wondering if anyone had experience something similar. If there was anything to watch for on the technical side that may have an adverse effect on SEO during CDN setup.


      Warm regards,
      Joe

      Bottom line is you can't have broken URLs & expect the pages to rank. Working URLs are the single most important thing for SEO.

      Your business is gambling rushing into things. It's very easy to drop pages in the SERPs when doing site migrations or redirects. You could wipe out years of SEO in a single day/week If a migration isn't handled correctly.

      If it's a new site you have nothing to lose.
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      • Profile picture of the author jma24
        I definitely agree with you on this one, I'll need to reach out to the developers to see if I can delay the migration until further research. The problem is, I am one of two people who are working on SEO here and it's very neglected. I appreciate your inputs.

        Kind regards,
        J
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