Mastering the New Adwords Interface...
- SEO |
hey guys
In case you dont look at the WSO forum, I thought I'd let everyone here know that I've just released my new course on the New Adwords Interface. If you're finding it hard to figure out or your campaign time is now slower I'd love to teach you how to use each feature in a daily lesson sent to your email.
If you have any specific questions about the new interface just yell it out and I'll be happy to give you advice and guidance!
You can find full details using the link in my sig below.
Rather than just giving myself a blatant plug, I'd like to share one of the lessons with everyone right now....
NEW ADWORDS INTERFACE: THE NETWORK TAB
The network tab is a feature of Google Adwords that displays descriptive data about the search and content networks, which is typically used to track the performance of ads across various Google networks. The two kinds of Google networks are the search networks and content networks. The content network is used by about 80% of internet users all over the globe and allows an advertiser to reach a greater number of targeted visitors whereas the search network is based on search terms set by the advertiser.
So how do you use the network tab? Well, the network tab appears in three places within your account i.e. overview screen, main screen and the detail pages of ad groups. This tab views a summary of results from the search networks and shows you the clicks, impressions and other keyword based variables. If you are an Adwords user and want to use the network tab then all you need to do is to click on Show details in order to see a complete list of placements in any ad group or campaign.
There are two sections in the network tab i.e. automatic placements and managed placements.
What are automatic and managed placements? Automatic placements are the Content network pages where your ads have been targeted. Google contextually targets your ads by matching the themes in the keywords list to related page content on the network sites. Managed placements are particular URLs that you have specified and these placements let you set bids for any specific site. An advantage of using managed placements is that it lets you bid for sites where you want to increase your exposure.
Here are a few columns present in these sections. Placement: Which is the column where you can click any placement to edit. If you have chosen automatic placements, the Placement heading will be viewed as Domain. Ad Group is the other column which shows you the ad group of each placement. Using the Status column, you can easily check or set the status of your placement. Now, if the same placement appears again and again on the Network tab, it indicates that the same placement is used in more than one ad group or campaign. Another column which allows you to bid for the keyword is Bid. You can click any bid to edit it.
The biggest advantage of this tab is that it shows the places where your ads are running.
Bonus Lesson: Split-testing
Adwords allows you to have more than one ad active for an ad group, it then rotates the ads and normally will keep the ad that gets the best response in place for a lot longer so you get the most amount of clicks.
That is ok - but if it keeps showing the best ad then when we test a new ad it will hardly ever get shown and it will take a lot longer for us to see if it works or not. That is why we went into the campaign settings and adjusted them so Google now rotates the ads evenly, so it always shows ads evenly.
So what use is testing? Well through constant small improvements you can really get your ads to be superstars, say you had a 1% clickthrough rate and you increased that by 0.2% a month that means after 12 months of that you'd have a click through rate of 3.4% - blasting your competition out of the water.
So what is a good clickthrough rate? Well that depends on so much it is hard to say as it varies massively from market to market and even keyword to keyword. I have had as high as 19% CTR (click through rate) and as low as 0% !!
So what makes the difference between a add that pulls 1% and one that pulls 19%, I'll tell you - 2 words. That's right, it took just two words difference to pull an ad from 1% CTR to 19% CTR, I changed in the body of the text:
Would you like to know (1%) to Do you need to know (19%)
Why the massive jump? - I have no idea! They look similar to me! But that is the point - you just don't know what is going to make or break your ad or campaign, you have to test.
In case you dont look at the WSO forum, I thought I'd let everyone here know that I've just released my new course on the New Adwords Interface. If you're finding it hard to figure out or your campaign time is now slower I'd love to teach you how to use each feature in a daily lesson sent to your email.
If you have any specific questions about the new interface just yell it out and I'll be happy to give you advice and guidance!
You can find full details using the link in my sig below.
Rather than just giving myself a blatant plug, I'd like to share one of the lessons with everyone right now....
NEW ADWORDS INTERFACE: THE NETWORK TAB
The network tab is a feature of Google Adwords that displays descriptive data about the search and content networks, which is typically used to track the performance of ads across various Google networks. The two kinds of Google networks are the search networks and content networks. The content network is used by about 80% of internet users all over the globe and allows an advertiser to reach a greater number of targeted visitors whereas the search network is based on search terms set by the advertiser.
So how do you use the network tab? Well, the network tab appears in three places within your account i.e. overview screen, main screen and the detail pages of ad groups. This tab views a summary of results from the search networks and shows you the clicks, impressions and other keyword based variables. If you are an Adwords user and want to use the network tab then all you need to do is to click on Show details in order to see a complete list of placements in any ad group or campaign.
There are two sections in the network tab i.e. automatic placements and managed placements.
What are automatic and managed placements? Automatic placements are the Content network pages where your ads have been targeted. Google contextually targets your ads by matching the themes in the keywords list to related page content on the network sites. Managed placements are particular URLs that you have specified and these placements let you set bids for any specific site. An advantage of using managed placements is that it lets you bid for sites where you want to increase your exposure.
Here are a few columns present in these sections. Placement: Which is the column where you can click any placement to edit. If you have chosen automatic placements, the Placement heading will be viewed as Domain. Ad Group is the other column which shows you the ad group of each placement. Using the Status column, you can easily check or set the status of your placement. Now, if the same placement appears again and again on the Network tab, it indicates that the same placement is used in more than one ad group or campaign. Another column which allows you to bid for the keyword is Bid. You can click any bid to edit it.
The biggest advantage of this tab is that it shows the places where your ads are running.
Bonus Lesson: Split-testing
Adwords allows you to have more than one ad active for an ad group, it then rotates the ads and normally will keep the ad that gets the best response in place for a lot longer so you get the most amount of clicks.
That is ok - but if it keeps showing the best ad then when we test a new ad it will hardly ever get shown and it will take a lot longer for us to see if it works or not. That is why we went into the campaign settings and adjusted them so Google now rotates the ads evenly, so it always shows ads evenly.
So what use is testing? Well through constant small improvements you can really get your ads to be superstars, say you had a 1% clickthrough rate and you increased that by 0.2% a month that means after 12 months of that you'd have a click through rate of 3.4% - blasting your competition out of the water.
So what is a good clickthrough rate? Well that depends on so much it is hard to say as it varies massively from market to market and even keyword to keyword. I have had as high as 19% CTR (click through rate) and as low as 0% !!
So what makes the difference between a add that pulls 1% and one that pulls 19%, I'll tell you - 2 words. That's right, it took just two words difference to pull an ad from 1% CTR to 19% CTR, I changed in the body of the text:
Would you like to know (1%) to Do you need to know (19%)
Why the massive jump? - I have no idea! They look similar to me! But that is the point - you just don't know what is going to make or break your ad or campaign, you have to test.