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My First SEO Campaign for My Latin Music Production Site: Which Terms

by Omar Soriano Music
25 replies
  • SEO
    • |
Hi all

I plan on doing my first SEO campaign for my new website, | Cutting Edge Latin Music Production

The goal is to convert interested artists and labels into my production clients. The copy of the site is up, so is content. Site just needs some design work.

So its time to think about SEO. My first question is what search terms should be prioritized

Heres a few ideas, from the perspective of what I do:

- Best Latin Music Producer
- Latin Music Producer
- Best Latin Producer


Here's a few ideas, from the perspective of the language the user may use:

- I need a beat
- Best Latin Beats
- I need a Producer

And at what point should I make searching my name (Omar Soriano) bring up my website (which ideally I would like to be first)

Thanks in advance for any advice. If anyone wants to pitch me any offers, I'm all ears. My budget for SEO in 2016 is $500, and I'd like to get two campaigns out of that this year.
#campaign #latin #music #production #seo #site #terms
  • Profile picture of the author irawr
    Banned
    Originally Posted by Omar Soriano Music View Post

    Hi all

    I plan on doing my first SEO campaign for my new website, | Cutting Edge Latin Music Production

    The goal is to convert interested artists and labels into my production clients. The copy of the site is up, so is content. Site just needs some design work.

    So its time to think about SEO. My first question is what search terms should be prioritized

    Heres a few ideas, from the perspective of what I do:

    - Best Latin Music Producer
    - Latin Music Producer
    - Best Latin Producer


    Here's a few ideas, from the perspective of the language the user may use:

    - I need a beat
    - Best Latin Beats
    - I need a Producer

    And at what point should I make searching my name (Omar Soriano) bring up my website (which ideally I would like to be first)

    Thanks in advance for any advice. If anyone wants to pitch me any offers, I'm all ears. My budget for SEO in 2016 is $500, and I'd like to get two campaigns out of that this year.
    I highly suggest you get a professional designer before you do SEO, no offense. And get a real webhost.
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  • Profile picture of the author Omar Soriano Music
    whats wrong with using wordpress as a webhost_
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    www.omarsorianomusic.com | Cutting Edge Latin Music
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    • Profile picture of the author nettiapina
      Originally Posted by Omar Soriano Music View Post

      whats wrong with using wordpress as a webhost_
      So it's hosted on WordPress.com? Nothing wrong with that if you can find a suitable theme from their selection. This one probably isn't the best one for your purposes.

      I'm not sure why the previous commenter said that there's little competition. Ranking for your own name is no-brainer, and if you can't do that you've failed miserably (or chosen a poor name for your brand). Music industry is huge, and there's a lot of players who deal with the well-known brands. A single backlink from a major brand can be a stronger ranking signal that anything you can ever do.

      Do a bit of research. You can start by installing Moz Toolbar, and googling for the keyword you'd want to rank for. See who ranks, and how strong the sites and pages appear to be.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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      • Profile picture of the author Fredzmints
        You could try out different kinds of templates from wordpress and get a better logo.
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  • Profile picture of the author Jonny2spoons
    Research your keywords using Adwords keyword tool and target the keywords that get the most searches.

    To rank for your own name you need to learn branding seo. Start by doing a well optimised Google business page and create some citations.

    If you want to steal your competitors backlinks or see how they are ranking use SEMRush
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    • Profile picture of the author Omar Soriano Music
      Originally Posted by Jonny2spoons View Post

      Research your keywords using Adwords keyword tool and target the keywords that get the most searches.

      To rank for your own name you need to learn branding seo. Start by doing a well optimised Google business page and create some citations.

      If you want to steal your competitors backlinks or see how they are ranking use SEMRush
      Thanks. I'll look into these tools.

      Your name is your brand in this case, so having your website rank #1 for your name is very important. Luckily there will be little competition, so it is just a matter of doing some basic SEO to make sure it happens. As for the keywords, recent studies have shown that there is less correlation between title tag keywords and actual search results. The focus now needs to be on providing content that covers your industry topics in depth. This type of content is more likely to be shared across the web, which in turn helps with rankings. In summary, I would focus on creating high quality content that covers your industry topics, and then finding a method to have this content shared across social platforms and other websites, preferably by industry experts and authority sites.
      It looks like my name has to be one of the first things I SEO


      Do a bit of research. You can start by installing Moz Toolbar, and googling for the keyword you'd want to rank for. See who ranks, and how strong the sites and pages appear to be.
      That sounds like a good idea. Thanks.

      You could try out different kinds of templates from wordpress and get a better logo.
      The logo is one of the things I am quite pleased with.

      No offense, but your design hurts my eyes...Look at your header...why isn`t it going all the way to the left?
      Because its centered. Surely I am not the only around with a centered header.
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      • Profile picture of the author HCFGrizzly
        Originally Posted by Omar Soriano Music View Post


        Because its centered. Surely I am not the only around with a centered header.
        Yeah...use sarcasm, sarcasm will get you a better design
        The black part doesn`t go all the way to the left. There is a blue line at the left of the header. There isn`t a blue line at the right of it. (is that what centered means).
        The whole design look like it has been made by a blind 6 year old. No one said you have to create an awesome design, but your site is plain ugly.
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        • Profile picture of the author Omar Soriano Music
          Originally Posted by HCFGrizzly View Post

          Yeah...use sarcasm, sarcasm will get you a better design
          The black part doesn`t go all the way to the left. There is a blue line at the left of the header. There isn`t a blue line at the right of it. (is that what centered means).
          The whole design look like it has been made by a blind 6 year old. No one said you have to create an awesome design, but your site is plain ugly.
          You're not wrong. You're just an asshole.
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          www.omarsorianomusic.com | Cutting Edge Latin Music
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          • Profile picture of the author HCFGrizzly
            Originally Posted by Omar Soriano Music View Post

            You're not wrong. You're just an asshole.
            If I need to be an asshole to make you realize you need to change that design then I will take that bullet.
            Do you now understand the need to hire someone to do it for you?
            Don`t take it personal, if you did the design then it`s no problem because it`s not your area of expertise and you don`t know how to do it. The problem is if you paid someone to do it for you.
            Hell...I don`t know how to cook and if someone tells me that my cooking is sh*t I acknowledge it and don`t call him an asshole.
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          • Profile picture of the author MikeFriedman
            Originally Posted by Omar Soriano Music View Post

            You're not wrong. You're just an asshole.
            I thought he was actually being gentle.

            First, a $500 budget for SEO for the year? Forget it. You are not going to compete in that market for $500. Maybe $500 per week (even that is drastically low). $500 for the year and you want to run 2 campaigns out of that? You are dreaming.

            Second, that site is not helping one bit. The music business is largely about making an impression. You might be a gifted musician and producer. I have no idea. What I do know is that in that if someone is going to look for a producer online they are going to look at more than one site. You are going to lose versus your competition every single time.

            Have you ever heard of one of those people who run a conference at a hotel about flipping houses or some other money making scheme and have they have this super secret formula for success.... and then someone spots them driving away in a 1988 Dodge Omni?

            That is the impression you are giving. Not so much that you are trying to deceive people, but your website screams anything but success.

            Lastly, I would bet that successful producers are out hustling for clients, not relying on people to find them in Google.
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            • Profile picture of the author irawr
              Banned
              Originally Posted by MikeFriedman View Post

              Have you ever heard of one of those people who run a conference at a hotel about flipping houses or some other money making scheme and have they have this super secret formula for success.... and then someone spots them driving away in a 1988 Dodge Omni?
              If you ever run one of these, make sure you rent a lambo, have a limo service drive you, or at the very least, rent some luxury SUV.

              Originally Posted by MikeFriedman View Post

              First, a $500 budget for SEO for the year? Forget it. You are not going to compete in that market for $500. Maybe $500 per week (even that is drastically low). $500 for the year and you want to run 2 campaigns out of that? You are dreaming.
              Actually from experience, a respectable agency should be honest with you and let you know that SEO is probably not the right way to go. The target audience is all over social media.
              Code:
              Average Monthly Searches : latin music producer : 10
              So like I said in my first post and a few people mentioned, since the campaign would focus 100% on people's impression and their tendency to "like us," we need a really slick, professional web design. I also don't recommend putting a website that cost 1000's of dollars to design and develop, on a free webhost. Since the site isn't processing credit cards, a 10$ a month shared hosting account is actually sufficient to get started.
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              • Profile picture of the author MikeFriedman
                Originally Posted by irawr View Post

                Actually from experience, a respectable agency should be honest with you and let you know that SEO is probably not the right way to go. The target audience is all over social media.
                Code:
                Average Monthly Searches : latin music producer : 10

                Well there is that too. I'm sure there are other good related keywords worth going for though.
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              • Profile picture of the author MikeFriedman
                Originally Posted by irawr View Post

                If you ever run one of these, make sure you rent a lambo, have a limo service drive you, or at the very least, rent some luxury SUV.
                I prefer to parachute in.
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                • Profile picture of the author irawr
                  Banned
                  Originally Posted by MikeFriedman View Post

                  I prefer to parachute in.
                  Then ambulance out?
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            • Profile picture of the author HCFGrizzly
              Originally Posted by MikeFriedman View Post

              I thought he was actually being gentle.
              Careful...this one doesn`t take to kind to critiques
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            • Profile picture of the author Omar Soriano Music
              Originally Posted by MikeFriedman View Post

              I thought he was actually being gentle.

              First, a $500 budget for SEO for the year? Forget it. You are not going to compete in that market for $500. Maybe $500 per week (even that is drastically low). $500 for the year and you want to run 2 campaigns out of that? You are dreaming.

              Second, that site is not helping one bit. The music business is largely about making an impression. You might be a gifted musician and producer. I have no idea. What I do know is that in that if someone is going to look for a producer online they are going to look at more than one site. You are going to lose versus your competition every single time.

              Have you ever heard of one of those people who run a conference at a hotel about flipping houses or some other money making scheme and have they have this super secret formula for success.... and then someone spots them driving away in a 1988 Dodge Omni?

              That is the impression you are giving. Not so much that you are trying to deceive people, but your website screams anything but success.
              The visual side of the site is being worked on. I appreciate that people keep coming back to this, but this thread is particularly about SEO.

              Lastly, I would bet that successful producers are out hustling for clients, not relying on people to find them in Google.
              I agree. I'm doing this every day.

              I hear everybody keep talking about a really fancy, extremely polished websites. I'm not 100% sold I need that. I know I want one nicer than what I have (as I said, its being worked on), but I personally like sites that are really clean and minimal. I have seen extremely simply sites that are effective and convert.
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              www.omarsorianomusic.com | Cutting Edge Latin Music
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              • Profile picture of the author irawr
                Banned
                Originally Posted by Omar Soriano Music View Post

                I personally like sites that are really clean and minimal. I have seen extremely simply sites that are effective and convert.
                You are not your clients.

                They want to make music, you want to produce it. I can completely understand why you want a minimal site, but why can't you understand that they are not you?

                Think first impressions: if your target audience goes to your site, you want them to think "sick! this is the guy!" not "wow what a clean minimalist design!"

                The site should visually say something about the music you produce. Music is the auditory opposite of silence, I don't personally think a minimalist website will speak to your potential customers, unless the type of music production your specialize in is minimalist music. Which completely sucks to be clear about this, it always sounds like some guy testing something out and then calling it music after 10 minutes. I can't even listen to that crap while writing. I would rather listen to my computer fan.

                Getting sidetracked: take this song for example:
                The entire song I'm thinking "okay this get's mixed into something" but it doesn't... Fail.

                Edit: and people are never allowed to say that "techno" music is repetitive ever again.


                This work should have been titled: music to commit suicide to, or music I would be okay with dying of a heart attack to when I'm 80.
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  • Profile picture of the author Rob Irwin
    Your name is your brand in this case, so having your website rank #1 for your name is very important. Luckily there will be little competition, so it is just a matter of doing some basic SEO to make sure it happens. As for the keywords, recent studies have shown that there is less correlation between title tag keywords and actual search results. The focus now needs to be on providing content that covers your industry topics in depth. This type of content is more likely to be shared across the web, which in turn helps with rankings. In summary, I would focus on creating high quality content that covers your industry topics, and then finding a method to have this content shared across social platforms and other websites, preferably by industry experts and authority sites.
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  • Profile picture of the author HCFGrizzly
    Originally Posted by Omar Soriano Music View Post

    Hi all

    I plan on doing my first SEO campaign for my new website, | Cutting Edge Latin Music Production

    The goal is to convert interested artists and labels into my production clients. The copy of the site is up, so is content. Site just needs some design work.

    So its time to think about SEO. My first question is what search terms should be prioritized

    Heres a few ideas, from the perspective of what I do:

    - Best Latin Music Producer
    - Latin Music Producer
    - Best Latin Producer


    Here's a few ideas, from the perspective of the language the user may use:

    - I need a beat
    - Best Latin Beats
    - I need a Producer

    And at what point should I make searching my name (Omar Soriano) bring up my website (which ideally I would like to be first)

    Thanks in advance for any advice. If anyone wants to pitch me any offers, I'm all ears. My budget for SEO in 2016 is $500, and I'd like to get two campaigns out of that this year.
    No offense, but your design hurts my eyes...Look at your header...why isn`t it going all the way to the left? And this is one of the 100 things wrong with your website.
    I think that your $500 budget should go into web development.
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  • Profile picture of the author ChristianDigitalMarketer
    OK 1st off screw web design. I know a guy who had the ugliest blog ever but was making 30k a month before he got professional graphics. Don't waste your money on graphics just yet. 2nd you do need your own self hosted blog. Wordpress.com is ok, but you risk losing your business overnight. Wordpress.com can take down your website for any reason then you spent $500 on SEO and don't even have a website anymore. That would suck.

    Now as far as your keyword you need to do keyword research. You can't just pick keywords and roll with it. You have to know how many people are searching and also how much competition there is. I recommend Market Samurai. Go for keywords that have 30 Title-Anchor comp 50,000 SEOC and a good number of searches per month. BTW you can do all that with the free version actually.

    Don't worry about design until you get your content game plan done right. People will pay more attention to the content than the looks anyway.
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    • Profile picture of the author nettiapina
      Originally Posted by ChristianDigitalMarketer View Post

      OK 1st off screw web design. I know a guy who had the ugliest blog ever but was making 30k a month before he got professional graphics.
      This is a fair point. I've seen a landing page that was redesigned from butt-ugly to decent convert much worse. (We were running A/B tests on that one.)

      Originally Posted by ChristianDigitalMarketer View Post

      Wordpress.com can take down your website for any reason then you spent $500 on SEO and don't even have a website anymore. That would suck.
      It would suck, but as long as you have your own domain you control the address space. You can recreate the site and host it somewhere else. This is not much of a threat for simple sites.

      It's not a bad idea to keep a static backup copy, though.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Profile picture of the author Omar Soriano Music
    Ok, after doing research using Market Samarai and Google Analytics, I've settled on doing SEO on

    - my name (Omar Soriano)
    - Music Producer

    The keyword "Music Producer" is a very competitive space. However, all the other keywords that are relevant to my service and that have soft competition, such as "Latin Music Producer," generate such little traffic that they are not worth fighting for.

    I believe if I can get onto the top ten with "Music Producer", even number 9 or 10, I can generate some meaningful traffic. (If I am reading Market samarai correctly, the 9 or10 spots should get about 24 click throughs per day.

    Now to

    - make adjustments to my page to reflect these keywords (adding "Omar Soriano" and "Music Producer" to title, headings, description

    - find the right people to help me with this SEO
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    • Profile picture of the author MattXL
      I think you'll find the term "latin music producer" easier to rank for and more lucrative for you in the end. If you were a dentist and you saw someone advertising themselves as an SEO for Dentists expert and a guy just saying he was an SEO expert, which would you choose?

      Regardless of whether you go with latin or not, you'll want to set up a blog on your site. The words making up those posts are going to bring in a lot more traffic/leads and establish your credibility and authority. This works especially well for small businesses:

      How Often Should Companies Blog? [New Benchmark Data]

      You can find worthwhile topics that can then be plugged into Google Keyword Planner for search volume by using KeywordTool.io, Soovle, Ubersuggest, Raven Tools (free trial) and my favorite, WordTracker (free trial).

      Once you have search volume, I would put them into an Excel spreadsheet where you label them informational or transactional. Now in a utopia, you'd rank for all the words in the latter category, but the former makes up roughly 80% of all searches and is usually helpful or necessary to take visitors from your articles and posts to your lead pages or contact forms.

      It's what the authors of The Art of SEO recommend doing:

      Keyword Label Chart

      If you don't have time to write posts, you can always hire someone on Upwork to put together some for you. I think you'll find it a good investment.
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      • Profile picture of the author Omar Soriano Music
        Originally Posted by MattXL View Post

        I think you'll find the term "latin music producer" easier to rank for and more lucrative for you in the end. If you were a dentist and you saw someone advertising themselves as an SEO for Dentists expert and a guy just saying he was an SEO expert, which would you choose?

        Regardless of whether you go with latin or not, you'll want to set up a blog on your site. The words making up those posts are going to bring in a lot more traffic/leads and establish your credibility and authority. This works especially well for small businesses:

        How Often Should Companies Blog? [New Benchmark Data]

        You can find worthwhile topics that can then be plugged into Google Keyword Planner for search volume by using KeywordTool.io, Soovle, Ubersuggest, Raven Tools (free trial) and my favorite, WordTracker (free trial).

        Once you have search volume, I would put them into an Excel spreadsheet where you label them informational or transactional. Now in a utopia, you'd rank for all the words in the latter category, but the former makes up roughly 80% of all searches and is usually helpful or necessary to take visitors from your articles and posts to your lead pages or contact forms.

        It's what the authors of The Art of SEO recommend doing:

        Keyword Label Chart

        If you don't have time to write posts, you can always hire someone on Upwork to put together some for you. I think you'll find it a good investment.
        I dont think I have time to commit to writing a regular blog, but I do have thousands of posts that I hve written on different forums. perhaps I can repurpose some of those into blogs. Maybe if I can create 52 entries and then just set them to load once a week.
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  • Profile picture of the author nettiapina
    To be fair, his example music clips are not bad. And this from a metal head from Finland.

    I don't like the writing that much, it's way too boastful for my taste. But you could certainly build a nice site around these videos. I'd go for minimalism if there's not much budget for obvious reasons. It's much easier to just use slabs of solid color and a few carefully chosen fonts than to build a flashy website. One video per page, and a short description under that video.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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