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content above the fold effect seo

by tim967
1 replies
  • SEO
    • |
Good morning all,

We are currently in the process of creating a lot of new pages for our website targetting various keywords. At the moment at the top of the page there is a mini menu bar with links to various parts of the page and then some images with some text linking to various other parts of the website so the customer can navigate through to the products that they require.

We have also had some articles written and been told that at least the first 2-3 paragraphs on the content are visible above the fold before scrolling as that is where google sees it as being most important and takes its keyword cues from.

After looking on google i can see various articles regarding sites being penalized for being ad heavy at the top above the fold but cant find anything regarding content.

Personally as a customer i would rather see different options so i can find what i'm looking for straight away on the page rather than scrolling through a load of text first, or is that just me?

Anyway, just wondered if it actually effected the rankings etc that much and whether it is definitely worth doing?
#above the fold #content #effect #fold #seo
  • Profile picture of the author theblogmillionaire
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    • Profile picture of the author irawr
      Banned
      Originally Posted by theblogmillionaire View Post

      The most important metric that I would review is the average time on page. Google keeps track of how long a searcher stays on a site before they click back to Google. If your site is indexed properly for a keyword phrase and your page keeps them on the site longer than the competition, then you will move up the rankings.
      Uh, this is a massive oversimplification of how that works. A bunch of different data is factored in there including CTR and GEOs. In a vacuum sure, but Google has no way to measure "average time on page" for every visitor. If you click a site in the SERP and then hit a bookmark that screws that metric up completely. Also, I'm sure the trackable bounce rate and duration are separate factors. Also, it can't really be a factor where minor difference makes a big difference in the SERPs, since there's a thousand ways to cheat that. If it's a situation where people are regularly bouncing off your site instantly, then yeah that's a big problem since it most likely indicates that your content is not relevant to the search.
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