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Short tails within long tail keywords - How does Google treat them?

by spoonyvoid
5 replies
  • SEO
    • |
Hi there,

I'm a beginner SEO, who's got a lot to learn.

I've been scouring through the net for an answer to this question, but I haven't been able to find one.

How does Google treat short tail keywords that are within long tail keywords (SEO-wise, not PPC-wise).

Say for instance (purely hypothetical) I want to use the keyphrase "easily book hotels in amsterdam", will my page also appear for "book hotels in amsterdam" and "hotels in amsterdam"? Or will it only be placed into the "easily book hotels in amsterdam" keyphrase bucket?

Thanks for your help.
#google #keywords #keywords and phrases #long #seo #short #tail #tails #treat
  • Profile picture of the author DABK
    Google will make a note that you used the words
    easily
    book
    hotels
    amsterdam.

    It will also make a note that you used
    easily book
    book hotels
    hotels amsterdam.

    That you used
    easily and amsterdam and hotels and book in close proximity.

    That you used easily book hotels
    book hotels in
    hotels in amsteradm.

    And it will figure out that your page is a good match for:
    book hotels
    easily book hotels
    book hotels in amsterdam
    easily book hotels in amsterdam
    hotels in amsterdam
    hotels amsterdam.

    Then, it will take a look at the SEO of other pages that are a good match for the same, compare the SEO and whatever else it compares, and put your page somewhere in that pile. If the competition is weak, you'll start at/near the top of the pile; if it's competitive, you'll start at/close to the bottom of the pile.

    Originally Posted by spoonyvoid View Post

    Hi there,

    I'm a beginner SEO, who's got a lot to learn.

    I've been scouring through the net for an answer to this question, but I haven't been able to find one.

    How does Google treat short tail keywords that are within long tail keywords (SEO-wise, not PPC-wise).

    Say for instance (purely hypothetical) I want to use the keyphrase "easily book hotels in amsterdam", will my page also appear for "book hotels in amsterdam" and "hotels in amsterdam"? Or will it only be placed into the "easily book hotels in amsterdam" keyphrase bucket?

    Thanks for your help.
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    • Profile picture of the author spoonyvoid
      So regarded my pages are well optimized and relevant, my website will be ranked (or at least considered for ranking) for the short tails within the long tails as well.

      Sounds good. Thanks for the help!
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      • Profile picture of the author dburk
        Hi spoonyvoid,

        I noticed you using the term "short tail" incorrectly. The actual correct term is "short head" keywords, or simply "head" keywords. The word "long" used in the expression "long tail keywords" refers to the relative length of a list of keywords that have very low CTR, or low search volume, as compared to the relatively short number of head terms within that same list. It has nothing to do with the length of the term in characters, or words.

        A long tail keyword (low volume keyword) may contain head terms. Using head terms within longer phrases is an effective way to target multiple keywords for SEO within the same on-page element.
        Signature

        * Get Results - Outsource Your PPC Management |
        *         Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author yukon
    Banned
    If you look at Google SERPs they'll show you what they think are the most relevant words as bold text on the SERPs for the search query.

    Here's a list of bold keywords for your example keyword (easily book hotels in amsterdam):

    • Hotels in Amsterdam
    • Hotels
    • Booking
    • Amsterdam
    • Book
    • Hotel in Amsterdam
    • Amsterdam Hotels
    • hotel
    • Cheap Hotel in Amsterdam
    • easyhotel
    • Cheap
    • easy
    • easyHotelAmsterdam
    • Cheap Hotels in Amsterdam
    • Cheap-Hotels
    • Cheap Hotels
    • quickly
    • easily book hotels in amsterdam
    • city centre south
    • boutique
    • review
    • easyhotel den haag
    • tripadvisor
    • hotel marnix city centre
    • amsterdam, netherlands
    • van ostadestraat 97, 1072 st amsterdam, netherlands.
    • easyhotel rotterdam
    • Hotels Easily
    • Amsterdam Hotel
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    • Profile picture of the author spoonyvoid
      Originally Posted by dburk View Post

      Hi spoonyvoid,

      I noticed you using the term "short tail" incorrectly. The actual correct term is "short head" keywords, or simply "head" keywords. The word "long" used in the expression "long tail keywords" refers to the relative length of a list of keywords that have very low CTR, or low search volume, as compared to the relatively short number of head terms within that same list. It has nothing to do with the length of the term in characters, or words.

      A long tail keyword (low volume keyword) may contain head terms. Using head terms within longer phrases is an effective way to target multiple keywords for SEO within the same on-page element.
      That makes a lot of sense and is very useful. Thanks a lot dburk.

      Originally Posted by yukon View Post

      If you look at Google SERPs they'll show you what they think are the most relevant words as bold text on the SERPs for the search query.
      Thanks yukon.

      It's a bit odd that "cheap" is one of the bolded keywords when the search query had nothing mentioned about cheap.

      Is that a sort of sign that the people who type this query are also likely to search for cheap hotels in amsterdam? Or is that because the volume of those searching for cheap hotels in amsterdam is quite high and so they throw in a few of those results as well?
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