Google is limiting my impressions! Why? (Advanced Adwords question)
- SEO |
Thank you, in advance, for your time in reading this.
I'm doing an ultra-targetted (two key phrases) Adwords campaign and Google estimates the search traffic for my key phrases ([mens wallets] and "mens wallets") at ~100,000 searches per month. Yet, I only ever get ~200-300 impressions/day (~8,000 - 9,000 impressions/month) for my key phrases with around 15-25 clicks/day. The "mens wallets" keywords are very competitive and I seem to be trouncing the competition.
My ad has been running for a couple of weeks now (with some weeks in hiatus when I couldn't pay my Adwords bill; yikes!) and the ad has been getting a CTR of between 4% and 8%, which I'm thinking is a pretty decently performing ad.
I've got the ad exposed all over N. America, Western Europe, some countries in Asia, along with Australia and New Zealand. I've changed my ad serving settings to "Accelerated" to show ads as fast as possible. My average CPC is $1.50 and I've set my budget to $200/day.
What am I doing wrong here? Why am I not able to tap into the other 90% of the Google traffic?
Why am I still ONLY getting a portion of the available traffic for my keyphrases on Google?
Thanks again,
Connor Ferster
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com