Expanding An Authority Site

3 replies
  • SEO
  • |
Hi, I am planning on building an large authority site.

I am thinking of waiting till one niche ranks, then add other and so on.

When it becomes an authority, ranks well, good customer experience, would it be considered spamming expanding the site?

For example:
A weightloss site, then adding health topics, then food, grooming, beauty,...

I am unsure about the backlinks, one niche backlinks coming in, the another niche backlinks to the other pages (ie: fitness links to fitness, section, health links to health section)


?????
#authority #expanding #site
  • Profile picture of the author jipolis7
    An authority site is based on trust and usefulness of information (among others). You are trying to help a highly specific targeted audience by posting information of value and earning their trust with high-quality content and accurate details.
    Once you create such an audience, you must be very careful when making the next move as, even if people trust your site, introducing new categories, could be unsettling. So, as long as you are capable of maintaining your readers' trust, I don't see a problem with expanding.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Realtawk View Post

    Hi, I am planning on building an large authority site.

    I am thinking of waiting till one niche ranks, then add other and so on.

    When it becomes an authority, ranks well, good customer experience, would it be considered spamming expanding the site?

    For example:
    A weightloss site, then adding health topics, then food, grooming, beauty,...

    I am unsure about the backlinks, one niche backlinks coming in, the another niche backlinks to the other pages (ie: fitness links to fitness, section, health links to health section)


    ?????

    An actual authority site will have traffic building organic links. You can add to the link profile for optimizing where links are needed most but you'll still need to have traffic involved in the link building. Ultimately traffic is the one who decides If the site is an authority in a specific niche.

    Coaching traffic into building organic links isn't really all that difficult but it takes work & dedication on your part to get the ball rolling. You'll need to be active in the niche without having your eyes glazed over with dollar signs. There's a difference between quality content & self promoting spam. Serve a purpose for traffic.
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    • Profile picture of the author Realtawk
      Once your established in one niche and you add a new category, can u get some sort of a penalty?
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