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How to rank for a NEW keyword

by mikeandtomphoto
7 replies
  • SEO
    • |
What is the best process to rank for a new keyword without harming current rankings for example...

A website mainly targets '-alternative wedding photography' but then decides they want to target 'award winning wedding photography'

Would you..

A) just build anchor text keywords to the homepage that phrase match

b) create a new page for that keyword eg /award-winning-wedding-photography and then build links to that page

Or

C) create a new page for that keyword and build links to the homepage that matched the phrase roughly?
#keyword #rank
  • Profile picture of the author DABK
    Create a new page for that keyword and rank that page AND rank the 'alternative wedding photography' page for that keyword too (backlinks).

    What's wrong with you being #1 and #2 in Google for keywords that make you money?

    Originally Posted by mikeandtomphoto View Post

    What is the best process to rank for a new keyword without harming current rankings for example...

    A website mainly targets '-alternative wedding photography' but then decides they want to target 'award winning wedding photography'

    Would you..

    A) just build anchor text keywords to the homepage that phrase match

    b) create a new page for that keyword eg /award-winning-wedding-photography and then build links to that page

    Or

    C) create a new page for that keyword and build links to the homepage that matched the phrase roughly?
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  • Profile picture of the author Sangeetakashyap
    Banned
    [DELETED]
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    • Profile picture of the author DABK
      Yes, there is. It helps.

      Originally Posted by sameera View Post

      There is no need to create any new page. You can optimize your website content and other profiles with that keyword and use it during promotions. This will automatically make your website rank in search results.
      But, then, you lose the position your pages old keyword was in. Why do you hate making money?

      Originally Posted by Sangeetakashyap View Post

      It would be best to include the keyword on the main page and change the title of your main page. Even include the keyword on the header somewhere on your landing page. It will definitely help you to rank your website on that particular keyword easily and quickly.

      Creating sub page for it another option if the previous one doesn't work for your business. Both way you can get the positive result for it.
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  • Profile picture of the author jihnsiepen
    First you need to target keyword in related webpage title and description You can also target these keywords in webpage content. Create backing on those keyword and use social network sites.
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  • Profile picture of the author Arijit Seth53
    1. First we have to decide whether we should choose a LONG TAIL KEYWORD or just random keywords.

    2. We have to check competitors site also for keyword.

    3. Then we should put the keywords in proper place like in meta tags and in meta description.
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  • Profile picture of the author sameera
    There is no need to create any new page. You can optimize your website content and other profiles with that keyword and use it during promotions. This will automatically make your website rank in search results.
    Signature

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  • Profile picture of the author amitkedia
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    • Profile picture of the author sany00
      Agreed with DABK answer. Creating new page would be great idea. Focus on the content and On page SEO. Be creative while doing interlinking. Surely you will see some improvement.

      Originally Posted by DABK View Post

      Create a new page for that keyword and rank that page AND rank the 'alternative wedding photography' page for that keyword too (backlinks).

      What's wrong with you being #1 and #2 in Google for keywords that make you money?
      Ignore it. If you change the on page then you will lost your current ranking. I guess they didnt even read your post completely.

      Originally Posted by Sangeetakashyap View Post

      It would be best to include the keyword on the main page and change the title of your main page. Even include the keyword on the header somewhere on your landing page. It will definitely help you to rank your website on that particular keyword easily and quickly.

      Creating sub page for it another option if the previous one doesn't work for your business. Both way you can get the positive result for it.
      Ignore this one also. The way they using the signature clearly indicate that they dont know what they are suggesting.


      Originally Posted by amitkedia View Post

      You can rank your websites with a new keyword. First of all, you have target that keyword and start creating good quality backlinking in a huge amount. Once you did all this thing you are in a high rank in search engine.
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  • Profile picture of the author arpitamishra
    Dont go for Exact match or partial match keywords. Either use long tail keywords or brand keywords. They work very well in 2016 and you will 100% be safe no matter what kind of link you build.
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