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SEO keywords with Google Ardwords Tool

by IMstarter
2 replies
  • SEO
    • |
I bought an SEO book that talked about targeting the keywords in google adwords that were low in average monthly searches. But what if some of the keywords are similar and have a fairly equal search count?

Do you target both even though they are similar?

If so, how do you go about writing the article? Do you create two completely different articles?


For niche sites, what is the lowest search count that you would use?

Finally, are there any decent competition keyword analysers?
#ardwords #google #keywords #seo #tool
  • Profile picture of the author JohnMcCabe
    Originally Posted by IMstarter View Post

    I bought an SEO book that talked about targeting the keywords in google adwords that were low in competition. But what if some of the keywords are similar and have a fairly equal search count?

    Do you target both even though they are similar?

    If so, how do you go about writing the article? Do you create two completely different articles?


    For niche sites, what is the lowest search count that you would use?

    Finally, are there any decent competition keyword analysers?
    Get your money back. Anyone who recommends using the competition levels in the keyword planner for SEO purposes is an ignorant asshat.

    That planner is meant to help people who want to buy ads, not rank articles. The competition mentioned is for Adwords slots, not search results. 'High' competition means lots of people bidding on Adwords, which has nothing to do with how difficult it would be to crack the front page of the search results. 'Low' competition is the opposite - cheap ads mean not many people bidding.

    Relating that to content marketing, I like terms with 'High' competition - it means there is money in the term, or at least in the topic.

    It used to be wise to create separate articles for similar terms, but these days it can be dangerous. Better to see if you can work both terms into one article naturally, along with other vocabulary one would expect in an article written by a competent journalist on the topic. The days when all you had to do was stuff your keyword into the right places and add enough fluff to meet some density measure are dead and gone.

    As for analyzers, they all seem to run on Google's publically available data anyway, so you may as well save your money and use the free tool.
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  • Profile picture of the author sparrow
    any metrics from keyword planner do not correlate to the ability to rank in Google

    it is just a diversion from the real data the SERPs

    pick a group of keywords and sort them out using the SERPs

    in my opinion what every free tool you use like Moz bar, or SEOQuake etc... that has metrics if you look for the low numbers even thou they are not accurate you still have a better chance in finding low competition than using anything from Keyword Planner

    I only use keyword planner for keyword generation sometimes these days
    there are many better places to find keywords these days

    once you find keywords using SERP pages with low competition start building your articles around those keyword groups

    articles these days rank for many individual keywords, sometimes I see websites ranking page one with content without the keywords in them but the content is relevant in one form or another

    ditch keyword planner if you want to get away from the competition

    oh as John said above get your money back useless info
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