"Yellowpages" directory structure

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  • SEO
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Hey guys!
I'am building a directory consisting of 100.000 subpages - company profiles.
I wonder what the optimal structure should be considering the number of categories and subcategories? How many tiers?

One of my competitors has up to 4 tiers. So let's say Company X profile can be found in the main category and in each subcategory. In what way this affects (google) ranking? It is true that this Company X profile has 4 incoming links from (sub)categories, but would it rank the same as if it was found just in one category?

The reason I am asking this is, that when having 2 main categories, which have 3 subcategories (where each (sub)category result list is divided into 5 subpages)... this means 40 indexed pages in Google. Though those result lists subpages have duplicate title and meta description, only URL differs by the number of the subpage. This way this competitor has 2,470,000 indexed pages in Google.

Should I do the same structure or are there better alternatives how to best deeplink over 100.000 pages?

Any thoughts are welcome
#directory #seo #structure #yellowpages

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