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"Follow, No Index" or "No Follow, No Index" for Landing Pages?

by Chucky
3 replies
  • SEO
    • |
Hey Warriors,

Got a question. Relatively new to Adwords!

Ideally, they say you should have tight ad groups. For example one keyword per ad group and one ad group/keyword per landing page right?

Let's say my keywords are (not that they are)
california auto insurance
newyork auto insurance
illinois auto insurance

So ideally I should have three landing pages with unique content optimized for the above three keywords. This is theoretically not possible when you have many keywords. So I keep the content same for my three landing pages except for the three words "California, New York and Illinois". I also change the H1 tags, Meta keywords, tags etc optimizing for the relavant keyword on the respective landing page.

NOW....WILL I BE PENALIZED (low quality score/google slap) FOR DUPLICATE CONTENT? (because every word is identical among the three landing pages except for california, new york and illinois)

IF SO.... Can I get around it by using "Follow, No Index" on platinum SEO on my wordpress blogs? I guess for static sites people can use robots.txt to do this, but I don't know how :-(

Would "No Follow, No Index" be better than "Follow, No Index"?

I guess I can have "Follow, Index" for one landing page and "Follow, No Index" for the other pages right?

Please clarify!

Thanks in advance!
Chucky
#follow #follow no index #index #landing #no follow no index #pages
  • Profile picture of the author lotsofsnow
    Hey Chucky,

    You should be fine, even without the no follow tag (in my experience it's not necessary).

    Another thing that you should do: Build backlinks to your landing pages.

    The ideal landing page would not need any PPC, as it would rank naturally on #1 in google.

    So, if you apply as much SEO to your landing pages as possible, you will be in good shape.

    1. You will get the BEST quality score
    2. You will get additional free traffic, as people will find your landing pages in the SERPs.


    PS:
    Originally Posted by Chucky View Post

    If you think you can do it, you are right. If you think you can't do it, you're still right.
    Success doesn't come to you the way you think it will, success will come to you the way you think.
    If the dream is big enough, the facts don't matter.
    Your signature is BRILLIANT!
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  • Profile picture of the author Chucky
    Well...I'm not too sure about backlinks being important. SEO is SEO and PPC is PPC. Don't listen to what I say. Read this By Pierre Levasseur, Lucid Web Marketing on http://www.lucidwebmarketing.com/Files/Adwords_FAQ.pdf.

    He says "PPC is not SEO and your QS being affected by backlinks is ridiculous and illogical. Even if I'm wrong, the weight of it would not affect your overall QS in a significant manner"

    If anybody wants to find out more about quality score, CTR etc, it's a great read. Unfortunately he doesn't address "No Follow, No Index" issue!

    Chucky
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  • Profile picture of the author Chucky
    Anybody else? or is this just a stupid question?
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