Best Practice For Unique Expired Domain 301 Redirect?
- SEO |
I run a site promoting various brands of a certain type of product. As an example, let's say the product I promote is bicycles. Therefore, my site has categories for the various brands and models of bicycles.
One very popular brand of bicycle let their old domain expire after they did a re-brand/re-name, and I was able to purchase the domain. The old domain has a lot of authority and links, and the old brand name still gets a lot of searches. Most of the anchor text is of the old brand name.
I would like to do a 301 redirect of their old domain to my site. What is the best way for me to maximize the juice from their old domain?
Should I:
a) 301 the home of the old domain to my site's home? My concern with this is the anchor text. I don't want my homepage or entire site to lose rankings for the other brands, if google sees my site now has a ton more anchor words of the old brand name.
b) 301 the old domain to the new brand's specific page on my site? My concern with this is I would like to maximize the old site's juice across my entire site, not just this specific brand page. Would having properly inter-linked pages on my site from this brand page to the other brand pages help to spread the juice around?
c) ???
Thanks in advance for any advice.
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