Real Estate Keyword Competition Questions

17 replies
  • SEO
  • |
Below are some keywords I'm thinking would be good to start an organic SEO campaign to go after but I just wonder if I can rank above the massive top 3 websites (Zillow, Trulia & Realtor.com) for these keywords. They are all low competition with low CPC in Adwords so could a well made real estate website over take these sites without breaking the bank? Any help/insight would be greatly appreciated.

wilmington island ga homes for sale = 90/low/.42

homes for sale wilmington island ga = 140/low/.63

wilmington island homes for sale = 110/low/.50

homes for sale whitemarsh island ga = 40/low/.13

houses for sale 31410 = 110/low/.14


historic savannah ga homes for sale = 10/low/.29

homes for sale 31401 = 40/low/.64


chatham county ga homes for sale = 10/low/.10

bryan county ga homes for sale = 10/low/1.09

skidaway island ga homes for sale = 10/low/.07
#competition #estate #keyword #questions #real
  • Profile picture of the author ifediri
    I think building articles around (and with) the keywords will be a good start
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  • Profile picture of the author DABK
    The low competition you get from Google has nothing to do with SEO competition.

    You can.

    Originally Posted by jjsutton79 View Post

    Below are some keywords I'm thinking would be good to start an organic SEO campaign to go after but I just wonder if I can rank above the massive top 3 websites (Zillow, Trulia & Realtor.com) for these keywords. They are all low competition with low CPC in Adowords so could a well made real estate website over take these sites without breaking the bank? Any help/insight would be greatly appreciated.

    wilmington island ga homes for sale = 90/low/.42

    homes for sale wilmington island ga = 140/low/.63

    wilmington island homes for sale = 110/low/.50

    homes for sale whitemarsh island ga = 40/low/.13

    houses for sale 31410 = 110/low/.14


    historic savannah ga homes for sale = 10/low/.29

    homes for sale 31401 = 40/low/.64


    chatham county ga homes for sale = 10/low/.10

    bryan county ga homes for sale = 10/low/1.09

    skidaway island ga homes for sale = 10/low/.07
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    • Profile picture of the author jjsutton79
      Originally Posted by DABK View Post

      The low competition you get from Google has nothing to do with SEO competition.

      You can.
      What's the difference? Google keyword tool shows SEO competition or Google competition? Thought this was the same thing...

      I can what? I don't want to waste my SEO guys efforts and my dime towards these long tails if I can't get above these massive sites. Sometimes Google throws sites like these up in the top search results for low average searches because there isn't anything competing for the keywords. Trying to figure out if this is the case here is all.
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      • Profile picture of the author DABK
        You're using Google's: some keywords are very competitive in the world of Adwords but not SEO, and vice versa.

        You can outrank them (that was your question, can you outrank them). How expensive it will be: varies by keyword. Is it worth your while? Depends on whether you put up convincing pages, etc.

        Originally Posted by jjsutton79 View Post

        What's the difference? Google keyword tool shows SEO competition or Google competition? Thought this was the same thing...

        I can what? I don't want to waste my SEO guys efforts and my dime towards these long tails if I can't get above these massive sites. Sometimes Google throws sites like these up in the top search results for low average searches because there isn't anything competing for the keywords. Trying to figure out if this is the case here is all.
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        • Profile picture of the author jjsutton79
          Originally Posted by DABK View Post

          You're using Google's: some keywords are very competitive in the world of Adwords but not SEO, and vice versa.

          You can outrank them (that was your question, can you outrank them). How expensive it will be: varies by keyword. Is it worth your while? Depends on whether you put up convincing pages, etc.
          So are my keywords competitive in the SEO world? I assume they are not competitive in the Adwords world...
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          • Profile picture of the author DABK
            I don't know: I did not check. I would assume some are easy, some medium, a few on the hard side.

            Why don't you check?

            [
            Originally Posted by jjsutton79 View Post

            So are my keywords competitive in the SEO world? I assume they are not competitive in the Adwords world...
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            • Profile picture of the author jjsutton79
              Originally Posted by DABK View Post

              I don't know: I did not check. I would assume some are easy, some medium, a few on the hard side.

              Why don't you check?

              [
              I did check. I posted the results from my checking inside Adwords in my 1st post. Adwords Google Keyword Tool says all of them are low competition. The other guy above is saying Adwords doesn't give Organic Competition with the Adwords Google Keyword Tool. I'm just confused from that guys post is all.
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              • Profile picture of the author DABK
                What you posted in the first post has to do with adwords. Check the SEO competition.

                Use a tool that shows you who's #1, #2, etc., (or clear cache and Google your keywords), then open the guy #1, and look at the onpage optimization. Then go to something like majesticseo.com and check their backlinks. If you use market samurai or some such thing to check competitiveness, keep in mind that they give you DA and PA and that's MOZ's guess at what PR is, in other words, don't bother.

                Check the number of backlinks, where they're coming from, what anchor text they use, and decide if you can overtake them.

                Originally Posted by jjsutton79 View Post

                I did check. I posted the results from my checking inside Adwords in my 1st post. Adwords Google Keyword Tool says all of them are low competition. The other guy above is saying Adwords doesn't give Organic Competition with the Adwords Google Keyword Tool. I'm just confused from that guys post is all.
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                • Profile picture of the author jjsutton79
                  Originally Posted by DABK View Post

                  What you posted in the first post has to do with adwords. Check the SEO competition.

                  Use a tool that shows you who's #1, #2, etc., (or clear cache and Google your keywords), then open the guy #1, and look at the onpage optimization. Then go to something like majesticseo.com and check their backlinks. If you use market samurai or some such thing to check competitiveness, keep in mind that they give you DA and PA and that's MOZ's guess at what PR is, in other words, don't bother.

                  Check the number of backlinks, where they're coming from, what anchor text they use, and decide if you can overtake them.
                  I'm sure Zillow.com has a PR of 7 or 8 probably. But Zillow.com can't be going after some of these low search result, long tail keywords for my little area I live in. But they are being shown I n the top spot when searching using these keywords. They have to be showing up organically for the broad part of the long tailed keyword I'm searching, right?. So I guess my next question is does Google move sites higher on the 1st page that are trying to rank for broader keywords or ones going hard organically for the long tailed keywords?

                  What's DA & PA stand for?
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                  • Profile picture of the author DABK
                    The PR of the home page of a domain enters into play if that's the page in the results.

                    Zillow.com is, indeed, not going for many of the keywords out there. The one with Island GA, though, zillow is at the top, with this page: Wilmington Island Real Estate - Wilmington Island GA Homes For Sale | Zillow,

                    Notice it's got the city name in the url, not the whole keyword. Notice it's not using the keyword anywhere. In other words, they are there because the domain has authority. In other words, they are #1 because nobody is competing for that keyword. In other words, this is not a hard keyword.

                    It's probably got a few internal links, might even have a few of links from random sites, probably nofollow. But you can take them.

                    Originally Posted by jjsutton79 View Post

                    I'm sure Zillow.com has a PR of 7 or 8 probably. But Zillow.com can't be going after some of these low search result, long tail keywords for my little area I live in. But they are being shown I n the top spot when searching using these keywords. They have to be showing up organically for the broad part of the long tailed keyword I'm searching, right?. So I guess my next question is does Google move sites higher on the 1st page that are trying to rank for broader keywords or ones going hard organically for the long tailed keywords?

                    What's DA & PA stand for?
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      • Profile picture of the author dp40oz
        The competition number you are seeing is advertising competition. It doesn't have anything to do with SEO competition.

        Originally Posted by jjsutton79 View Post

        What's the difference? Google keyword tool shows SEO competition or Google competition? Thought this was the same thing...

        I can what? I don't want to waste my SEO guys efforts and my dime towards these long tails if I can't get above these massive sites. Sometimes Google throws sites like these up in the top search results for low average searches because there isn't anything competing for the keywords. Trying to figure out if this is the case here is all.
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        • Profile picture of the author jjsutton79
          Originally Posted by dp40oz View Post

          The competition number you are seeing is advertising competition. It doesn't have anything to do with SEO competition.
          The competition number I am seeing where is advertising competition? In the Google Keyword Tool? It says low competition there. Are you saying that the SEO competition is not low for these keywords, only the advertising competition? I don't understand the difference in the 2...
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          • Profile picture of the author DABK
            If 2 people really, really want to get at the top of adwords, they can make the keywords they want to be at the top for quite competitive. If neither they, nor anyone else, cares about being #1 for those keywords on the organic side, these keywords are not competitive for SEO.

            Ads are at the top of some pages, then you have organic results. SEO doesn't get you to the top of the ads. Adwords doesn't get you to the top of organic results.

            Originally Posted by jjsutton79 View Post

            The competition number I am seeing where is advertising competition? In the Google Keyword Tool? It says low competition there. Are you saying that the SEO competition is not low for these keywords, only the advertising competition? I don't understand the difference in the 2...
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          • Profile picture of the author yukon
            Banned
            Originally Posted by jjsutton79 View Post

            The competition number I am seeing where is advertising competition? In the Google Keyword Tool? It says low competition there. Are you saying that the SEO competition is not low for these keywords, only the advertising competition? I don't understand the difference in the 2...


            Like already said, the Google keyword planner competition column is strictly for adwords bidders paying money to list ads at the top and bottom of Google search results.

            The competition column has nothing to do with organic SEO.



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            • Profile picture of the author jjsutton79
              Originally Posted by yukon View Post

              Like already said, the Google keyword planner competition column is strictly for adwords bidders paying money to list ads at the top and bottom of Google search results.

              The competition column has nothing to do with organic SEO.



              Yeah I knew this but I didn't know the keyword planner tool didn't give organic competition help. Thanks!
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              • Profile picture of the author yukon
                Banned
                Originally Posted by jjsutton79 View Post

                Yeah I knew this but I didn't know the keyword planner tool didn't give organic competition help. Thanks!


                The Google keyword planner is only intended for adwords, it was never meant for organic SEOs. It's still useful for organic SEO like rough estimates for traffic and finding additional keywords. The competition column is useless for organic SERPs.
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  • Profile picture of the author paulgl
    Nobody does such nonsense. I don't know what the frick article marketing has to do with some of you.

    How do real real estate agents and sites work? Rather simple.

    They advertise.
    They hang fliers.
    and *gasp* they know zillow, realestate.com, trulia, are the biggest baddest things out there and THEY TEAM UP to be shown on their search pages and agent database.

    People who think they are doing article marketing for some fake real estate site review crapola, should get offline.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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