Not Getting Enough Traffic? Find out How to Change your Fortunes!
- SEO |
With the progress of time and technology, competition in every aspect of life has increased triple fold. When it comes to the world of blogging and content writing, there are so many options available to the average reader that things can become quite challenging for writers. According to recent statistics, almost 200 million emails are exchanged every minute, there are over 2.5 million Facebook posts and 70 hours of video uploaded on YouTube. There has been an explosion of content in the past few years, leaving the writers and authors embroiled in a fierce struggle for the reader's attention.
The content writers and bloggers have to come up with content which is interesting, unique and catches the eye of the average person surfing the internet. It has become increasingly difficult as the attention spans of most people have reduced significantly and if something doesn't incite their interest at first glance; chances are that they won't even go through it.
Almost every other blogger and content writer has faced this problem of engaging their audience and ensuring a steady flow of traffic towards the web page. Even if initially, things may seem great, there is bound to be a significant fall in the visitors or followers at some point or another. Bloggers and writers refer to the block in traffic as their ultimate dilemma, with some even going far enough to call it the bane of their existence.
Yes, it can actually become that big a problem for most blog writers and authors. One must realize that gaining the attention of the reader and maintaining it throughout is not that easy. Now you may argue that your content is great and it should be enough to engage your audience, well, it's time to reevaluate this. While good content may initially help you get followers and hits, it will not go very far in the long run.
Slowly and gradually, you will start to experience lags in traffics and the number of visitors on your page might decrease. This is where you have to employ a tactful strategy which will not only result in more followers coming in but also generates a higher or steady flow of traffic. Look at this as an art and plan everything very carefully.
Here are a few tips that will turn things around and increase traffic:
- Target your content or blog
This way you can make sure that people who are interested in what you have to say, share it further and promote your work. A writer has to realize that not everyone will be paying equal attention to their musings or agree with their thoughts. They have to target their content in a manner that it captures the attention of the people who are most likely to benefit from their work.
- Research extensively
It is important to write about relevant topics that have been researches thoroughly and have a lot of factual support. Remember that it will be a grave mistake to just put something out there without putting in the required effort and verifying everything. This is one of the main reasons why bloggers and content writers end up losing readers. Your audience is smart and sooner or later they will call you if something doesn't add up.
- SEO friendly content
The higher your search engine ranking is, the more chance you have of increasing traffic flow to your site. Optimizing the content for SEO will result in thousands of people finding it when they look for the relevant topic.
- Work with Google Analytics
Install the program and run it to see where the most quality traffic is being driven from. Google Analytics is freely available and can determine the source which prompts the highest flow of traffic.
- Add relevant back links
This can help you generate a lot of traffic and bring in visitors from external sources. Add in a few back links to your blog or web page and make sure that they are relevant to current trends.
- Keyword Research
When you are writing your blog or content page, you need to do research the appropriate keywords. This way you will be able to determine the exact words that most people search for when looking for particular results and add those within the content.
- Guest Blog Post
Ask a friend or request a popular blogger to allow you to reference your blog on their web page or site.
- Incorporate an interactive design
Your audience's opinion will be what matters the most. Hence, you have to encourage feedback, answer queries and ensure that people are able to leave comment on your posts.
At the end of it, a writer's greatest strength is determination. Do not be disappointed if you are losing followers and traffic is slow. Just work hard on your content and promotional strategy. If your tactics are smart and well-executed, you will be able to increase traffic flow back in no time.
The content writers and bloggers have to come up with content which is interesting, unique and catches the eye of the average person surfing the internet. It has become increasingly difficult as the attention spans of most people have reduced significantly and if something doesn't incite their interest at first glance; chances are that they won't even go through it.
Almost every other blogger and content writer has faced this problem of engaging their audience and ensuring a steady flow of traffic towards the web page. Even if initially, things may seem great, there is bound to be a significant fall in the visitors or followers at some point or another. Bloggers and writers refer to the block in traffic as their ultimate dilemma, with some even going far enough to call it the bane of their existence.
Yes, it can actually become that big a problem for most blog writers and authors. One must realize that gaining the attention of the reader and maintaining it throughout is not that easy. Now you may argue that your content is great and it should be enough to engage your audience, well, it's time to reevaluate this. While good content may initially help you get followers and hits, it will not go very far in the long run.
Slowly and gradually, you will start to experience lags in traffics and the number of visitors on your page might decrease. This is where you have to employ a tactful strategy which will not only result in more followers coming in but also generates a higher or steady flow of traffic. Look at this as an art and plan everything very carefully.
Here are a few tips that will turn things around and increase traffic:
- Target your content or blog
This way you can make sure that people who are interested in what you have to say, share it further and promote your work. A writer has to realize that not everyone will be paying equal attention to their musings or agree with their thoughts. They have to target their content in a manner that it captures the attention of the people who are most likely to benefit from their work.
- Research extensively
It is important to write about relevant topics that have been researches thoroughly and have a lot of factual support. Remember that it will be a grave mistake to just put something out there without putting in the required effort and verifying everything. This is one of the main reasons why bloggers and content writers end up losing readers. Your audience is smart and sooner or later they will call you if something doesn't add up.
- SEO friendly content
The higher your search engine ranking is, the more chance you have of increasing traffic flow to your site. Optimizing the content for SEO will result in thousands of people finding it when they look for the relevant topic.
- Work with Google Analytics
Install the program and run it to see where the most quality traffic is being driven from. Google Analytics is freely available and can determine the source which prompts the highest flow of traffic.
- Add relevant back links
This can help you generate a lot of traffic and bring in visitors from external sources. Add in a few back links to your blog or web page and make sure that they are relevant to current trends.
- Keyword Research
When you are writing your blog or content page, you need to do research the appropriate keywords. This way you will be able to determine the exact words that most people search for when looking for particular results and add those within the content.
- Guest Blog Post
Ask a friend or request a popular blogger to allow you to reference your blog on their web page or site.
- Incorporate an interactive design
Your audience's opinion will be what matters the most. Hence, you have to encourage feedback, answer queries and ensure that people are able to leave comment on your posts.
At the end of it, a writer's greatest strength is determination. Do not be disappointed if you are losing followers and traffic is slow. Just work hard on your content and promotional strategy. If your tactics are smart and well-executed, you will be able to increase traffic flow back in no time.
Research Executive at VirtueNetz