Do Website Engagement Rates Impact Organic Ranking?
- SEO |
From MOZ
Rankings and conversions increase with improvements in your click-through rate, though it might not be a direct indication of Google’s core algorithm. A high organic CTR is very important, but more important is the dwell time or stickiness of your site. Hundreds or thousands of clicks have no value if people do not spend more than a few seconds while browsing your headlines. It is possible to relate the bounce rate with the time spent on the site and the rankings, but these will vary with the industry type as well as the query type.
Difference between Google’s Dwell Time, Bounce Rate and Time on Site
Google has the capability of measuring ‘dwell time’ and the time spent by a visitor on a particular page before going back to the SERPs, to check whether websites have a high valid CTR or indeed are only just click-bait. But we are capable of measuring three engagement metrics equal to dwell time, namely bounce rate, time spent on site and the conversion rate. Although Google does not need Google Analytics to calculate dwell time, it is definitely clear that bounce rate does have a direct or indirect effect on rankings. A big question is whether a higher ranking leads to higher engagement rates or vice-versa. Google is always very secretive about the working of its algorithm, but it is quite obvious that a lower bounce rate just indicates success but does not guarantee it.
Is the Organic Position Affected by Time spent on Site?
It is understandable that if your visitors spend quality time on site, it will result in a higher organic position, while on the other hand if the engagement is average or weak, it will get a lower organic position. Here a Donkey Detector or Engagement Rate Unicorn can be utilized to identify low or high engagement rates. Thus Google’s dwell time is proportionate to bounce rate, conversion rate and time on site. It is evident that higher click-through-rates will automatically result in greater conversion rates. If it’s possible to encourage people to click on some particular site it may possibly result in a purchase or sign-up. Conversion rates thus will prove a big success as it means capturing leads, selling your product and even getting people to sign up for your company’s newsletter. This way you succeed in getting true value for your money.
Converting Conversion Rate Donkeys to Unicorns
There are many ways to increase conversion rates:
To conclude, it is a vicious circle; getting more conversions will lead to better rankings which will again lead to greater conversions and even higher rankings.
For an in-depth look at conversion rates, you may check the full post here Do Website Engagement Rates Impact Ranking?
Do you agree with the theory that higher conversion rate leads to higher rankings?
Rankings and conversions increase with improvements in your click-through rate, though it might not be a direct indication of Google’s core algorithm. A high organic CTR is very important, but more important is the dwell time or stickiness of your site. Hundreds or thousands of clicks have no value if people do not spend more than a few seconds while browsing your headlines. It is possible to relate the bounce rate with the time spent on the site and the rankings, but these will vary with the industry type as well as the query type.
Difference between Google’s Dwell Time, Bounce Rate and Time on Site
Google has the capability of measuring ‘dwell time’ and the time spent by a visitor on a particular page before going back to the SERPs, to check whether websites have a high valid CTR or indeed are only just click-bait. But we are capable of measuring three engagement metrics equal to dwell time, namely bounce rate, time spent on site and the conversion rate. Although Google does not need Google Analytics to calculate dwell time, it is definitely clear that bounce rate does have a direct or indirect effect on rankings. A big question is whether a higher ranking leads to higher engagement rates or vice-versa. Google is always very secretive about the working of its algorithm, but it is quite obvious that a lower bounce rate just indicates success but does not guarantee it.
Is the Organic Position Affected by Time spent on Site?
It is understandable that if your visitors spend quality time on site, it will result in a higher organic position, while on the other hand if the engagement is average or weak, it will get a lower organic position. Here a Donkey Detector or Engagement Rate Unicorn can be utilized to identify low or high engagement rates. Thus Google’s dwell time is proportionate to bounce rate, conversion rate and time on site. It is evident that higher click-through-rates will automatically result in greater conversion rates. If it’s possible to encourage people to click on some particular site it may possibly result in a purchase or sign-up. Conversion rates thus will prove a big success as it means capturing leads, selling your product and even getting people to sign up for your company’s newsletter. This way you succeed in getting true value for your money.
Converting Conversion Rate Donkeys to Unicorns
There are many ways to increase conversion rates:
- Changing & improving your offer that does not appeal to the people; so the best option would be to change the offer to a more attractive one.
- Create brand awareness in the minds of the people with Facebook Ads by promoting educative, captivating and distinctive content to your target market. Using Facebook’s Interest based targeting, Demographic targeting and Behavioral targeting would go a long way to convert leads into sales over time. The fact that Facebook buys image display ads on Google’s Display Network can also help to target people searching for keywords.
- Remarketing has a great influence on engagement metrics so people are more likely to be engaged. This can be done by increasing brand understanding that would attract people back to your site.
- Deleting your bad neighborhood websites would also help in increasing CTRs considerably.
To conclude, it is a vicious circle; getting more conversions will lead to better rankings which will again lead to greater conversions and even higher rankings.
For an in-depth look at conversion rates, you may check the full post here Do Website Engagement Rates Impact Ranking?
Do you agree with the theory that higher conversion rate leads to higher rankings?