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Google Content Network Campaign Question

by vinlulvie
4 replies
  • SEO
    • |
Hi All,

I know that i will have to structure the ad groups for content network campaign with keywords that are tightly related. However, what type of the keyword i should put in? should i only have broad type only? or each keyword i can put broad,phrase and exact in the same ad group? or i should put keywords with the same type in the same ad group? what it means is, should i seperate a keyword with broad,phrase and exact in 3 different ad groups?

Thank you
#campaign #content #google #network #question
  • Profile picture of the author jdjenkins
    Not my site, but just saw some relevant info here:

    PPC Advertising & Content Match: Part II | JumpFly Blog: Google AdWords, Yahoo & Microsoft Advertising
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  • Profile picture of the author Dave Ward
    Originally Posted by vinlulvie View Post

    Hi All,

    I know that i will have to structure the ad groups for content network campaign with keywords that are tightly related. However, what type of the keyword i should put in? should i only have broad type only? or each keyword i can put broad,phrase and exact in the same ad group? or i should put keywords with the same type in the same ad group? what it means is, should i seperate a keyword with broad,phrase and exact in 3 different ad groups?

    Thank you
    With the content network, you work by theme, you don't need to bother with broad, phrase and exact if your campaign is for the content network only. You should always run your search network and content network campaigns separate. This Google video should help you
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  • Profile picture of the author vinlulvie
    so it looks like content network only takes the broad type of keyword.

    Thanks for the finding.
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  • Profile picture of the author Lucid
    I've tried phrase matches in content once as a test for a theory I have. Didn't seem to make any difference but it was not a very thorough test. I'll have to try again.
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