Best Practices for Onpage and Offpage SEO

Best practices for on-page optimization are
-meta title
-meta description
-meta keywords
-h1,h2 tags
-internal linking

off-page techniques are
-blog commenting
-forums participation
-Q/A sites participations
-guest posting

@Magneto

Does Google really rank for guest-posting?

According to what I've heard they count that the same as sponsored posts, i.e it doesn't help with the ranking.

I don't know which is sadder. that you are and have taken on clients or you are coming here to have this board (mostly of people who do not know SEO) to teach you.

People years ago used to say no but right now you would be better taking a course or reading a book on SEO than "learning"SEO through forums where even people who have never ranked a site in their life are teaching you how to rank.

I recommend you learning SEO at backlinko.com by Brian. Here is the post about on-page SEO that I love the best: On-Page SEO: Anatomy of a Perfectly Optimized Page

On-page Optimization
• Improvement of Website loading speed (if necessary)
• Creation of SEO-Friendly URL Structure
• Selection of Targeted Keywords through research
• Creation of titles and meta descriptions of the web pages by using these keywords
• Writing of on-site content of your website (will be done by Linda)
• Internal Linking of the website
• Creation of HTML Sitemap (for visitors)
• Creation of XML Sitemap (for Search Engines)
• Creation of Social Sharing Buttons on the website
• Creation of Robots.txt file (if necessary)

Off-page Optimization
• Search Engine Submissions
• Social Bookmarking
• Classified Submissions
• Online Forums & Community Participation
• Industry specific Image Sharing
• Business Listings Submission
• Content Marketing (Article, Press Release, Web 2.0 & other content writing & submissions)
• Document Sharing
• Question/Answer Submission (on Quora & Yahoo Answers)
and much more...

Perfect 100% Working Onpage Techniques

1) First, Audit and Analyze your websites
2) Find a Perfect and business oriented keywords list which has a high volume of internet searches and traffic.
3) After making a strategy where you can point your set of keywords for the website.
4) Your website URL must be properly optimized with dashes and keyword rich.
5) Make at fruitful Meta title, that loves google under google guidelines. And your repeated keyword should be two to three times.
6) After making a Keyword and business oriented description
7) Check your website alt tags and update with the relevant keywords
8 ) Check your website canonical issues, our website URL working with single URL (www and without www)
9) Check your website speed in Google insight and optimize accordingly
10 ) Your website each page has relevant content
11) Creating HTACCESS, SITEMAP, ROBOT.TXT files
12) Install Google Analytics and webmaster codes in your website of every page.


Offpage Techniques
1) Article Submission
2) Business Directory & Local Citation
3) Guest posting
4) Infographic sharing, PPT & Docs of their services or products
5) Content marketing & Press releases
6) Social media posting on various networks like Twitter, Facebook, pinterest and more.

On - Page SEO includes:
1. Meta tags optimization (title, description, keywords)
2. Content optimization (content length, H Tags, anchor texts, inbound links, title tags)
3. Image optimization (alt tags, title tags, image url)
4. URL optimization

Off - page SEO includes:
1. Content marketing
2. Video Marketing
3. Infographic Marketing
4. Social Media Marketing
5. Social Bookmarking
6. blog commenting and forums participation
7. Business Listings Submission

Best practices for on-page optimization are
-meta title
-meta description
-meta keywords
-h1,h2 tags
-internal linking

This is not something that can taught in a day or in one post.

On page is pretty simple, optimise your title, description, keyword tag and content should be fine. Others may just be optional..

As for the Off Page, quality links and content is all you need.

On page technique includes navigation structure, Content optimization, URL optimization and image optimization. Content curation, social media, business listing and infographic submission are popular off page seo techniques.