The Journey from Nothing to Everything
- SEO |
From Fearless Profit
Ben Adkins is kind enough to guide the newcomers to the world of Online Based Membership. Some lessons are extracted from his own failures and some of the results- of his success. Let's walk along with Ben in the retrospect of the first three months of his struggle.
Why our AdLab Membership Exists: While consulting on Facebook ads and marketing memberships advertisements, the main drawback he noticed was that every time Facebook would have updated its features, a need to bring change in the course occurs too. So he came up with an idea to build an ever-evolving Facebook Ads and Marketing Membership where bits of intelligence from the different corners of the world can join at ease. That's the source of the concept of AdLab.
How We Tested the Membership Idea and Got Started: On February 23, 2016, Ben Adkins started the first AdLab for testing. Interested to see the recording of that original webinar? Click here: webinar reply. The goals were as simple as serving existing customers. Launching AdLab mastermind to the internal customer list; checking if selling was enough to employ the full team behind it.
The Result of the Launch Webinar: After the first 5 days of running the Webinar, according to the first of the two options, the entire sale was on 48 spots for a total of $47,997.60. Additionally, the second option provides a statistics claiming the sell to be on 30 spots for a total of $35,995.50$. The total was $83,883.10 with 78 members.
What Happened Next? For the next month, after consulting, the team devoted themselves to building up the inner part of AdLab, and in that period, dramatically, Ben Adkins fell sick. Davis Schloss,Facebook expert and a close friend of Bill came to the rescue and took the entire charge of the fourth and final live Webinar Sessions and literally rocked it, even at the cost of his own highly successful Facebook Add Agency. A need to bring change in the course occurs too.
The Initial Goal for AdLab: Surging the number of members from 79 to 200 as soon as possible.
The Problem Was: The next biggest challenge was to build up a proper infrastructure to convince people for the monthly paying scheme. A content delivery schedule was needed to turn the dream into reality and therefore, Ben put the responsibility to arrange the whole thing, on Alisha's shoulders, which has been with Ben since the launch of his online business.
The columns upon which AdLab is standing steady are:
By the end of April, it became an equal competitor to any online service of this domain with solid content.
The First Monthly Members: After setting up, a wise decision was taken. The audiences who were interested on AdLab's initial campaign were the first target. The price was fixed to be $99.95/month, which was exactly half of the actual cost. It helped a lot to reach to a bunch of people mainly with a limited monthly budget. With the help of some ads on The Syndicate, the team was able to sign up a number of people.
In early April 2016, the access was sold for the yearly price of $999.95/year.
Conclusion and what's next? Let's recap the initial three months or you may say the acute struggling period. The three principles taken were:
Craving for deeper analysis? Click here for the full article:
How We Started a Profitable Online Membership Program from Nothing (The First 3 Months of AdLab)
Can you think of anything else that could be done in the initial phase?
Ben Adkins is kind enough to guide the newcomers to the world of Online Based Membership. Some lessons are extracted from his own failures and some of the results- of his success. Let's walk along with Ben in the retrospect of the first three months of his struggle.
Why our AdLab Membership Exists: While consulting on Facebook ads and marketing memberships advertisements, the main drawback he noticed was that every time Facebook would have updated its features, a need to bring change in the course occurs too. So he came up with an idea to build an ever-evolving Facebook Ads and Marketing Membership where bits of intelligence from the different corners of the world can join at ease. That's the source of the concept of AdLab.
How We Tested the Membership Idea and Got Started: On February 23, 2016, Ben Adkins started the first AdLab for testing. Interested to see the recording of that original webinar? Click here: webinar reply. The goals were as simple as serving existing customers. Launching AdLab mastermind to the internal customer list; checking if selling was enough to employ the full team behind it.
The Result of the Launch Webinar: After the first 5 days of running the Webinar, according to the first of the two options, the entire sale was on 48 spots for a total of $47,997.60. Additionally, the second option provides a statistics claiming the sell to be on 30 spots for a total of $35,995.50$. The total was $83,883.10 with 78 members.
What Happened Next? For the next month, after consulting, the team devoted themselves to building up the inner part of AdLab, and in that period, dramatically, Ben Adkins fell sick. Davis Schloss,Facebook expert and a close friend of Bill came to the rescue and took the entire charge of the fourth and final live Webinar Sessions and literally rocked it, even at the cost of his own highly successful Facebook Add Agency. A need to bring change in the course occurs too.
The Initial Goal for AdLab: Surging the number of members from 79 to 200 as soon as possible.
The Problem Was: The next biggest challenge was to build up a proper infrastructure to convince people for the monthly paying scheme. A content delivery schedule was needed to turn the dream into reality and therefore, Ben put the responsibility to arrange the whole thing, on Alisha's shoulders, which has been with Ben since the launch of his online business.
The columns upon which AdLab is standing steady are:
- The four main https://www.facebook.com/adlabonline/areas
- The expert interviews section
- The case studies section
- The funnel walkthrough section
- The funnel walkthrough section
- A private mastermind group
By the end of April, it became an equal competitor to any online service of this domain with solid content.
The First Monthly Members: After setting up, a wise decision was taken. The audiences who were interested on AdLab's initial campaign were the first target. The price was fixed to be $99.95/month, which was exactly half of the actual cost. It helped a lot to reach to a bunch of people mainly with a limited monthly budget. With the help of some ads on The Syndicate, the team was able to sign up a number of people.
In early April 2016, the access was sold for the yearly price of $999.95/year.
Conclusion and what's next? Let's recap the initial three months or you may say the acute struggling period. The three principles taken were:
- Testing initial demand with a member sale
- Establishing the internal structure of AdLab concretely
- Setting up a member-content-schedule and putting a team in charge of it
- Coining the monthly scheme
- Improving the stage performance and more professional behavior for AdLab.
Craving for deeper analysis? Click here for the full article:
How We Started a Profitable Online Membership Program from Nothing (The First 3 Months of AdLab)
Can you think of anything else that could be done in the initial phase?