Divorcing SEO H1/H2 tags from my marketing headings
- SEO |
I want my H1 and H2 tags to say things like "landscaper Salt Lake City" and "tree trimming company in Salt Lake City, Utah" (just as an example, I'm a local business in a different niche).
On the other hand, the sales copy I wrote for my homepage is entirely different set of subheads that differentiate, show benefits, and move the customer's decision making process forward. There is very little overlap with these subheads and my keywords.
To bridge this issue I'm thinking of making the marketing headings look bigger and bolder, for the human reader. And then having the H1 and H2 tags underneath them, one SEO heading per marketing subhead. The H1 and H2 tags would have to be smaller and a lighter weight.
Like this:
Is this a bad idea? I hear Google is very good at reading keyword stuffing: white text on white background, etc. So I'm not sure how safe the above strategy would be.
On the other hand, the sales copy I wrote for my homepage is entirely different set of subheads that differentiate, show benefits, and move the customer's decision making process forward. There is very little overlap with these subheads and my keywords.
To bridge this issue I'm thinking of making the marketing headings look bigger and bolder, for the human reader. And then having the H1 and H2 tags underneath them, one SEO heading per marketing subhead. The H1 and H2 tags would have to be smaller and a lighter weight.
Like this:
Our precision line trimmers give you a cleaner cut – guaranteed
Best landscaper in Salt Lake City, Utah
Best landscaper in Salt Lake City, Utah
Is this a bad idea? I hear Google is very good at reading keyword stuffing: white text on white background, etc. So I'm not sure how safe the above strategy would be.
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