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Rankings Jumping Around 40 Places Up and Down

by Mediastreaming
6 replies
  • SEO
    • |
Hi all

The rankings for one of my pages keeps jumping around, up until July 14th it was at position 14, then it dropped to 55 on the 15th. It stayed on page 6 until August the 3rd when it went back up to position 15 and now it's gone back down to page 7.

I understand that rankings change all the time but it seems odd to suddenly jump up and down by 40+ places. Any idea what could be causing this and how I might be able to get it to stay on page 2?

The link is Skiathos island guide | Skiathos travel information and the keyword is "Skiathos"

Thanks.
#jumping #places #rankings
  • Profile picture of the author SEO Pearl
    Check the keyword competition and build more backlinks than your competitors.
    Also, You can wait for some time until all the links are settled down.
    Try to build the top quality backlinks for that specific keywords from the editorial sites will get the good SERP movement to you.
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  • Profile picture of the author dave_hermansen
    You are checking your rankings way too often it looks like. Rankings quite often dance around from day to day due to different sites being crawled at different times. If the website is relatively new, they will jump all over the place (the "Google Dance") as Google experiments with different SERP placements to see the click-through rates of your pages in various different positions. After a period of time, they decide where it really needs to be and from then on, only better optimization and backlinks will cause it to rise.

    Your rankings are what they are and monitoring them obsessively is a waste of time. We check ours one a month. Use that time to create better keyword targeted pages and to get backlinks. The rankings will take care of themselves eventually.
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    • Profile picture of the author Mediastreaming
      I monitor the rankings with serplab I don't check them everyday but I can see when the ranking goes from page 7 to page 2 and back again.

      I understand that rankings change all the time but why would they change by so much and keep going backwards and forwards between the two positions?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Mediastreaming View Post

        I monitor the rankings with serplab I don't check them everyday but I can see when the ranking goes from page 7 to page 2 and back again.

        I understand that rankings change all the time but why would they change by so much and keep going backwards and forwards between the two positions?


        Which SERP are you watching? I guess .co.uk?

        I see you ranked at position #13 on .co.uk but I'm checking from the US so it could be off since it's a GEO targeted keyword.

        Rankings don't usually have drastic changes like you're seeing If the ranked page has solid authority (strong followed backlink profile).
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  • Profile picture of the author Mediastreaming
    Yeah im looking at .co.uk and position 13 is what I'm seeing from the UK as well.
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  • Profile picture of the author yukon
    Banned
    Wikipedia is ranked #3 for the keyword skiathos (Google search .co.uk) so I doubt the top 3 SERP positions are an option for you.

    You should still target that keyword (skiathos) but my advice is go after realistic longtail keywords. Example:
    • skiathos guide
    • best skiathos beach
    • quiet beaches in skiathos
    • etc...

    The SERP bouncing can be caused by a few different things:
    • Weak followed backlink profile (no authority).
    • Blasting a bunch of low quality backlinks at the page you're trying to rank.
    • Trying to rank an average blog Home page (post/links constantly rolling off the Home page).
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