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What do I do with this Google Analytics Search Query information?

by Robert Baldwin
2 replies
  • SEO
    • |
Hi there,

I think Google Analytics is providing me with really useful information with regards to where I need to focus my efforts to increase my traffic.

I can see that for some search terms I am getting a huge number of impressions but a low CTR, presumably because my position is too low.

Although, not visible in my screenshot, some search queries are getting 5,000 to 25,000 impressions, but I am very very low in position.

I have attached a screenshot of my GA but I have replaced the actual search queries with dummy queries. I am new to this, but I guess one should not publish actual search query results?

GA Search Query image

Anyhow, if you were presented with this information in your GA Search Console what would you do. Obviously I want more visitors to my pages.
#analytics #google #information #query #search
  • Profile picture of the author yukon
    Banned
    Originally Posted by Robert Baldwin View Post

    Hi there,

    I think Google Analytics is providing me with really useful information with regards to where I need to focus my efforts to increase my traffic.

    I can see that for some search terms I am getting a huge number of impressions but a low CTR, presumably because my position is too low.

    Although, not visible in my screenshot, some search queries are getting 5,000 to 25,000 impressions, but I am very very low in position.

    I have attached a screenshot of my GA but I have replaced the actual search queries with dummy queries. I am new to this, but I guess one should not publish actual search query results?

    GA Search Query image

    Anyhow, if you were presented with this information in your GA Search Console what would you do. Obviously I want more visitors to my pages.


    No two keyword situations will ever be the same. It basically comes down to your own SEO skills vs the SERP competitions SEO skills. Each keyword has unique SERP competition.

    There's still some basic things you could do...

    Example, If you're ranked #15 (second page) of Google SERPs and you still get traffic, odds are that exact keyword is delivering really good traffic for the #1 SERP position. So, try to at the very least rank at the top of the first page.

    Keep in mind you need to be realistic, again it's your SEO skills vs the SERP competition. Example, If the keyword is buy auto insurance odds are it wouldn't be worth your time/effort because esurance.com is ranked #1 with a very strong backlink profile.

    You should still target that keyword (example: buy auto insurance) as If competition doesn't matter in order to pick up longtail keywords just be realistic and don't expect a miracle because esurance in this case has a boat load of well established authority.

    Optimizing page titles, on-page text and internal link anchor-text from relevant pages can also help boost a SERP position. Again, this depends on the exact keyword SERP competition.
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  • Profile picture of the author dave_hermansen
    If you are getting impressions but not many clicks, you need to create more compelling and enticing title tags and meta descriptions.
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