Branded vs Non-Branded Mix
- SEO |
Hi,
Does anyone have any benchmarks into the successful SEO mix that should be expected from eCommerce platform in terms of branded vs non-branded from organic search?
I've done some extensive searching and don't seem to have found anything useful on the topic.
I have had some 3rd party information from a large travel site which receives roughly 50/50 split between branded and non-branded, but don't know if this applies outside of Travel market which is predominately pure-play.
I'm particularly interested in how other fashion eCommerce sites see their mix, particularly those with physical stores too, but would expect other industries to be similar.
Thanks
Alistair
Does anyone have any benchmarks into the successful SEO mix that should be expected from eCommerce platform in terms of branded vs non-branded from organic search?
I've done some extensive searching and don't seem to have found anything useful on the topic.
I have had some 3rd party information from a large travel site which receives roughly 50/50 split between branded and non-branded, but don't know if this applies outside of Travel market which is predominately pure-play.
I'm particularly interested in how other fashion eCommerce sites see their mix, particularly those with physical stores too, but would expect other industries to be similar.
Thanks
Alistair